

84 



The Florists' Review 



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NOTBMBBR 26, 1914. 



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Gardenias 



$8.00 to $3.00 per dosen 



Well grown flowers, long 

 stems. Special price in 

 quantity. 



THE LEO NIESSER CO. 



WHOUSAU FLORISTS 



PHILADELPHIA, PA. 



BALTIMORE and WASHINGTON 



White Lilac 



$1.60 per bunch 



We represent the largest 

 Lilac grower in this sec- 

 tion. 



BOXWOOD SPRAYS 



$7.50 per 50-lb. crate 



We can make shipment now on receipt of your order, and you will agree with ub 

 it is the best you have ever used. No unnecessary wood — no waste. It is the 



right kind for making up. 



LYCOPODIUM, $9.00 per 100 lbs. 



BEAUTIES 



If you have any difficulty in having your orders filled 

 elsewhere, just remember, you can always depend on us 

 for Beauties. 



We don't think that better Beauties are grown any- 

 where than we offer you, and if you will place a trial 

 order, the stock itself will convince you. 



CARNATIONS 



If your trade wants high-grade Carnations we can 

 supply you, and they cost you no more than what they 

 are actually worth. 



CYPRIPEDIUN 



$2.00 per doz.; $16.00 per 100 



BOUVARDIA 



Pink and Red 



DAISIES 



White and Yellow 

 $1.50 to $2.00 per 100 



VALLEY 



$3.C0 to $4.00 per 100 



NARCISSUS 



$;i.t0 per 100 



NewBRONZE GALAX 



$7.50 per case 



GREEN LEUCOTHOE 



24-inch sprays 

 $6.50 per 1000 



DAGGER FERNS 



$1.50 per 1000 



FANCY FERNS 



$2.00 per 1000 



MePtloD The ReTiew when you write. 



PHILADELPHIA. 



The Market. 



The half week ending November 21 

 marks a eriti<'al point in the market. 

 The first really cold weather has cut 

 down the supply of flowers. Business 

 is improving and prices have become 

 firmer, with advances here and there. 

 There are strong reasons for believing 

 that the heavy oversupply of the fall 

 is past and that more evenly balanced 

 conditions will prevail. 



The close of business November 21 

 found the market in unusually good 

 shape. There were few flowers left 

 over and sacrifices had not been neces- 

 sary to market the stock. Violets ad- 

 vanced to $1 and $1.25, with prospects 

 of increased strength. Carnations went 

 up to $3 for select, while short-stemmed 

 colored roses were in demand at about 

 $3 to $4. The trading was mainly con- 

 fined to this grade; the better roses 

 were less sought. Chrysanthemums 

 changed little in price; there were too 

 many of them; but they sold better 

 than for some time past, which will 

 make better average prices. Sweet 

 peas are more plentiful and in better 

 variety. The miscellaneous flowers are 

 ready to replace the chrysanthemums 

 when they leave, which will not be for 

 a week or ten days yet. 



A Live Topic. 



The meeting of the Retail Florists' 

 Association held November 19 devel- 

 oped another live topic for di«|CUBsion, 

 the marking of stock to insure uni- 

 formity of prices. While it is frankly 



BERGER BROS. 



CHRYSANTHEMUMS 



Jeanne Nonin, Bonnaffon, White Eaton, Golden Chadwick 



ROSES 



My Maryland, Killarney, Sunburst, Ward, White Killarney in all lengths 



CARNATIONS VALLEY BOXWOOD SPRAYS 



Pink.' White, Red Extra select stock By the case 



PUSSY WILLOWS 



ALL VARIETIES OF FLOWERS AND GREENS 



1225 RACE ST. PHILADELPHIA 



Mention The Rexlew when you write. 



admitted that this might not do in 

 some cases, as for example a dainty 

 debutante gift displayed in a fashiona- 

 ble shop, it ^s urged that such a plan 

 would dispel the popular idea that flo- 

 rists' stock is expensive. It would also 

 inspire confidence and prevent errors. 

 While the plan will not commend itself 



to all retail florists, it has so much in 

 its favor that those who employ' un- 

 trained or numerous assistants will find 

 it a great help. The prosperous stores 

 during this war depression are often 

 those which, taking advantage of con- 

 ditions, have bought stock in quantity 

 at low prices, and which have offered 



