The Florists^ Review 



DiCBUBBB 3, 1^14. 



K8tabll8bed, 1897. by Q. L. GRANT 



Pnbllshed every Thursday by 

 The Flokists' Publishing Co., 



S30-S60 Oaxtoa BulldiOK, 



606 South Dearborn St., Chicago. 



Tele., Wabash 819S. 



R«cri<itered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897, at the poet-office at Chi- 

 cago, 111., under the Act of March 

 3,1879. 



Subscription price, H.OO a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertising rdtfa quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



T! 



NOTICE. 



It is impossibl* to guarant** 

 tka inssrtion, discontinuane* 

 or altoration of any adrortUo- 

 moot anloss instructions aro 

 rocaivod hj 



5 P. M. TUESDAY. 



gOCI£TT OF AlCEBIOAH FX0KI8T8. 

 Inoorporsted by Aot of Oontrsis, Ksroh i, 1901. 



Officers tor 1914: President. Tb«odor« Wlrth. 

 Illiuiespolla; Tlce-prasldeDt. Patrick Welch. Bos- 

 ton; secreUrr. John Tonng. 6S W. 28tb St., New 

 Tork Clt7; tressnrer. W. F. Ksitlng, Baffalo. 



Officers for 1915: President. Patrick Welch, 

 Boston; vtcs-presldent, Daniel MacRorie. San 

 Frsaclsco; secretary, John Tonng, BS W. 28tb 

 •t.. New Tork 01^; treasurer, W. r. Kssting, 

 Baifslo. 



Thlrt7-flrst anniial convention. Ban l^anclsco. 

 Cal.. Angost 17 to 20. lOlS. 



RESULTS. 



We give them. You get them. 



We both have them. 



A LOT of space heretofore given to 

 American Beauty will be devoted to Mrs. 

 Bussell rose next season. 



An immense quantity of Christmas 

 plants is in the h&nds of the specialists, 

 to be distributed to the trade the next 

 two weeks. 



The new rose, Ophelia, gives every 

 first season indication of making good. 

 The reports are unanimous and come from 

 all parts of the country. 



The Thanksgiving trade reports, quot- 

 ing individuals, are, of course, the best 

 ever; the man who has had bad business 

 usually doesn't care to be quoted. 



S. C. Johnston, of the Ontario De- 

 partment of Agriculture, recently made a 

 tour of inspection of the leading grow- 

 ers of America and has published Bul- 

 letin 224 of the departmental series, de- 

 scriptive of the better types of green- 

 houses. He makes a strong brief for 

 the wide iron frame house. 



The list of prizes to be offered by the 

 Newport Garden Association and the 

 Newport Horticultural Society at the sev- 

 enth annual exhibition of the American 

 Sweet Pea Society, to be held July 8 and 

 9, 1915, at the Casino, Newport, R. I., 

 has been issued. The final schedule will 

 be issued by the American Sweet Pea 

 Society and may be obtained by appli- 

 cation to Harry A. Bunyard, secretary, 

 342 West Fourteenth street. New York 

 city. 



PERSISTENCY. 



"One step won't take you very far. 



You've got to keep on walking; 

 One word won't tell folks what you are. 



You've got to keep on talking. 

 One inch 'won't make you very tall. 



You've got to keep on growing; 

 One little ad won't do It all, 



You've got to keep 'em going." 



COLLECTIONS EASIEB. 



November was marked by a distinct 

 improvement in collections. October 

 always is a slow month for money in 

 this trade and was not so much worse 

 than usual as some) people seem to sup- 

 pose, but November was much better, 

 especially the latter part. December 

 should be good. Excuses should not 

 be necessary. ^ 



In the florists' trade the character 

 of the collections rests entirely with 

 the retailers — if they sit back and 

 wait they get in little money, can not 

 pay their bills, and the whole trade 

 slows up in the matter of meeting obli- 

 gations. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times .$5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE YEARS. 

 Missoula Nursery Co., Missoula, Mont. 



TWO YEARS. 

 Winter Floral Co., Charleston. W. Va. 

 Kiiiil, Hugo, Hammonton. N. .1. t 



Voltman, H., Crown Point, Ind. 

 Merritt, Joseph S., Baltimore, Md. 



The Review stops coming when the 

 subscription runs out. The green notice 

 with the last copy tells the story; no 

 bills are. rjun up; no djTQs sent. 



BUSINESS TERMS. 



One of the weakest features of the 

 flower business is that scarcely any- 

 body in it has any real, recognized 

 business terms — there is no set time 

 that money is due and its payment in- 

 sisted upon. 



In most lines of merchandising goods 

 are sold subject to certain well under- 

 stood terms. Bills are due on a certain 

 date. Perhaps a discount is allowed 

 for prior payment, but in any event 

 the due date is not permitted to pass 

 without a settlement. But florists, as 

 a rule, are afraid to ask for their 

 money. 



The few houses that refuse to sell 

 except to buyers who settle regularly 

 should be supported; their example is 

 one that is in the best interests of the 

 whole trade. 



PROSPERITY FROM EUROPE. 



Nobody doubts that florists get at 

 least their share of the general good 

 times, so it is important to note that 

 Europe, after giving us a setback in 

 August, is handing us what promises 

 to be a long continued period of pros- 

 perity. The United States government 

 states the facts: 



The exports from this country in the 

 month of November were around $60,- 

 000,000 greater than for the month a 

 year ago. Sixty million dollars! Think 

 of it! An inconceivable sum to most 

 of us. And all increase! 



Just how wonderful the record is can 

 not be fully appreciated until it is con- 

 sidered that the October exports were 



THE ANNUAL 



CHRISTMAS NUMBER 



will be issued 

 DECEMBER 10 



Don't Forget: — 



advertising copy must reach The Review 

 office by 6 p. m. Tuesday, December 8, to 

 be in time, and earlier will be better. 



Some dasirabls adyertisements us- 

 ually are received the morning after 

 going to/press with a Special Edition. 



SEND TODAY. DON'T GET LEFT. 



$78,000,000 behind those of October of 

 1913. 



To turn a decrease of $78,000,000 

 into an increase of $60,000,000 within 

 one month shows the prodigious strides 

 business is making. 



It spells prosperity for florists. 



OHICAGK). 



The Market. 



Last week was by far the best the 

 market has enjoyed this season. Not 

 all houses are able to report sales in 

 excess of those of Thanksgiving week 

 last year, but this is because some of 

 them did not have so much stock as a 

 year ago; also, it is because carnations 

 constitute a large part of the receipts 

 in certain houses and the carnations 

 did not bring as good prices, on the 

 average, as in 1913. On the whole, 

 however, the Thanksgiving business 

 was not only satisfactory but extremely 

 gratifying. The vigor of the demand 

 was in delightful contrast to the spas- 

 modic call for flowers in previous 

 weeks. Not many advance orders had 

 been booke<il, but when the demand 

 awakened it was strong. Beauties, 

 roses and chrysanthemums cleaned up 

 at excellent prices, the best stock com- 

 manding a premium over quoted rates. 



Nearly all the growers cut out their 

 chrysanthemums during the week. The 

 supply was large, but apparently Chi- 

 cago was better fixed than many small- 

 er cities, for the demand was general. 

 All good stock sold well, but there was 

 considerable poor stock that most buy- 

 ers did not think good enough for their 

 trade. Pompons sold splendidly, though 

 at no high prices. 



Beauties sold excellently, but there 

 is general comment that the strongest 

 demand was for the novelty roses, so 

 called. The supply of Mrs. Eussell was 

 nowhere near large eaough to go 



