52 



The Ijlorists^ Review 



December 3, 1914, 





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Pacific Coast Department 



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Mountain View, Cal. — Wilkins, East 

 & Co. is the name Of a new firm that 

 has started in busfness near here. They 

 will open a store in San Francisco and 

 expect to grow most of their stock. 

 John M. Eva has charge of the nursery. 

 The address is Box 136, R. F. D.^ 



Chico, Cal. — The Chieo Floral Co. has 

 opened a store at 434 Second street. 

 The company has purchased a tract of 

 land and will erect a range of green- 

 houses. The concern is reported to 

 have an establishment at Eugene, Ore., 

 from which (Applies will be furnished 

 until the greenhouses here are com- 

 pleted. 



SAN FRANCISCO. 



The Eeview would like to print one 

 or two columns of San Francisco news 

 every issue. Who w^ould like to sup- 

 ply it! 



The correspondent should be on the 

 buying side of the market, not con- 

 nected with any wholesaler. If his 

 business brings him into contact with 

 the trade he will find the news comes 

 easy. He also can add appreciably to 

 his income by looking after subscrip- 

 tions and ads. 



LOS ANGELES. 



The Market, 



Orders for Thanksgiving have been 

 good and this feast day is annually 

 improving for the florist, though it is 

 still far from coming up to the eastern 

 standard here. The stores have a holi- 

 day appearance, with displays of red 

 carnations, poinsettias and holiday bas- 

 kets. Red cyclamens as cut flowers are 

 extra popular now and it looks as 

 though they would pay better as cut 

 flowers than as plants. The deep reds 

 and pure whites are most in demand. 

 Violets, Cecile Brunner roses, orchids 

 and valley are all good sellers. Cattleya 

 Mossiffi, C. Triance, C. Percivaliana and 

 C. labiata all seem to have overlapped 

 here this year. 



All kinds of Christmas greens are be- 

 coming plentiful, the northern woods 

 being laid under tribute pretty heavily 

 at this time. A much greater variety 

 than formerly is being used. Azaleas 

 are already in flower, principally left- 

 over Petrick and Simon Mardner. The 

 cyclamens shipped in from the north 

 are extra good this year. 



Various Notes. 



Coolidge's Rare Plant Gardens, at 

 Colorado and Hill streets, Pasadena, 

 are always interesting to visit, as one 

 is sure to find something a little differ- 

 ent from what is seen elsewhere. Mr. 

 Coolidge has been gathering a good- 

 sized collection of ceanothus, both na- 

 tive and foreign, and they look like 

 good subjects for this section. C. 

 thyrsiflorus makes an attractive hedge 

 plant or small shrub and several of 

 the newer hybrids are especially good, 

 Lespedeza rosea makes an especially 

 pretty border plant, the name mosquito 

 plant being given to others besides 

 this. In the three or four years Mr. 



ARE YOU SATISFIED? 



Any florist on the Pacifi<; coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let' the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Eeview to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, .Rowing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review. — Hogan & Koojrman, 

 Oakland, Cal. 



Coolidge has been established here he 

 has done wonders. 



Wolfskins' & Morris Uoldenson say 

 business is booming. Seeing a large 

 bunch of the new carnation H. W. 

 Turner, Jr., I asked J. Gordon what hja 

 thought of it and he was loud in hite 

 praise of it. Incidentally I may re- 

 mark that a bunch of it on my desk, 

 picked ten days ago at Polder & 

 Groen's nursery at Montebello, is still 

 fresh and fragrant. 



Christmas stock is coming along 

 finely at Ed. Rust's nursery at South 

 Pasadena. He has some of the finest 

 cyclamens ever seen on the coast, while 

 the ferns, begonias and other pot 

 plants are elegant. Mr. Rust usually 

 grows a big batch of cold storage 

 spiraeas for Christmas, and this year 

 they are especially good. Big consign- 

 ments of Holland and Belgian stock 

 have arrived, the bulk^of it in fine 

 order. 



W. A. Arnold, formerly foreman for 



Superior-grown ROSES for Immediate Planting 



We have a grand stock of the following varieties in 2^ and 3-inch pots, strong, clean 

 and healthy, ready for shifting to larger pots for spring sales or for planting out at 

 once. This stock at the prices quoted is a splendid value, 



Mrs. Geo. Shawyer, Prince E. C. d'Arenberg. Mrs, Chas. Russell. 

 $6.00 per 100. $50.00 per 1000. 

 The following varieties in any Quantity, $4.50 per 100, $40 00 per 1000: 

 Milady, Lady Alice Stanley, Rose Queen, Christie-Miller, Prima Donna, Double White 

 KlUamey, Jonkheer J. L. Mock. Antoine Rivoire, Sunburst, Killamey Queen. Natalie 

 Boettner, Richmond, My Maryland, American Beauty, Raiserin. Prince de Bulgane, Madi- 

 son, White Killamey, Mme. Leon Paine, Mrs. Herbert Stevens. Lady Ursula. Pres. Camot. 

 Clara Watson, Radiance, Mme. Abel Chatenay, Etoile de France, Qruss an Teplitz, Pink 

 Killamey. Lady Hillingdon. Mile. Cecile Brunner. Red, White and Pink Gherokees. Joey 

 Hill, Ethel Malcomb, Miss Amy Hammond. 



Satisfaction guaranteed, 



HENRY W. TURNER, Wkilesale nirist, Montebello, Cal. 



Mention The ReTlew when you write. 



Fair Maid, pink 



Dr. Choate, red 



Lo8 ADKeles, white 



ROOTED CARNATION CUTTINGS 



100, $1.75: 1000, $16. ro 



lOO, 1.76; 1000, 16.00 



.ino. 



1.78; HW, 16 «) 

 16.0) 

 20 00 



Victory, scarlet 100, $2.26; 1000, $?0.00 



Koeette, brlRht pink lOi, 2 26:1000, 20.00 



D>rothy, rose pink 100, 2 1!i;U)W, 26.00 



John Morley. red .100, 2 76; WO, 28 00 



Herald, scarlet 1(0. 2.76; 1000, 28.00 



Philadelphia, roee-plnk 110, 6.10. 



Koosevelt, crimson 100, 1 76; lOOt}, 



KnchantresB, pink 100, 2 26: !<► 0, 



Enchantress, white W>, 2.J6: 1000. 20 10 



Enchantress, roae-pink 100, 2.26: luOO, 20.00 



The talk of the town Is our seedling H, W. Turner, Jr. Not enough can be said of this splendid Car- 

 nation. It prodnees pure white floweis of extraordinary keeping qualities, lasting from eiobt to ten days 

 when cut; an excel'ent variety, b'th for in and outdoor culture. We now hare 26,010 of this variety flow- 

 ering In the field. Oonie and look them over when in our netgbboibood. 



fltronjtr Kooted Cuttings, per lOO. $tt.OO: per lOOO, t40.00 



Boston and Sword Ferns, strong plants, balled $16,00; 6-inch pans, $25.00 



Splendid, clean stock, which will please the moet critical buyer. 



POLDER & GKOEN. Whele$ale n«ri$t$, Montebello, C«L P. 0. Adilrt$$, R. R. 6. Lo$ Angele$. Cal. 



Mention The Review when yon write. 



STRONG. HEALTHY FIELD-GROWN ROSES 



Advance order for January delivery. Special price on following new varie- 

 ties: British Queen, Christie-Miller, George Dickson, Hadley, Irish Fireflame, 

 .lonkbeer J. L. Mock, Lady Alice Stanley, Killamey Brilliant. King George V, 

 Milady, Mme. Edouard Herriot, Mrs. Geo. Shawyer. Mrs. Charles Russell, Mrs. 

 Andrew Carnegie, Ophelia. Prima Donna. Prince E. C. d'Arenberg. Sunburst, 

 Climbing Grussan Teplitz, Climbing Helen Gould, Climbing Frau Karl Druschki, 

 Climbing Richmond. Standard varieties, about three hundred. 



WESTERN ROSE CO. 



Write for trade list 



PASADENA, CAL. 



M«ntloD Tb» Review when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL 



