IT* -■*' /" ■ -/^•'■. ■♦ >'' .^r '^■^r-'- ^ •< .-.'^".'^'^ ■■*»^s»jv''r*-'* *-••, -•, 



Dbcsmbsr H, 1914. 



The Florists^ Review 



105 



This Illustration of the Plant, as it will be when completed, was made from a water color drawing. A track owned by the Davis 

 Co. so«8° right through the center of the layout and connects on one end with the railroad and on the other with the trolley. 



Further Interesting Facts About the New 

 Davis Plant at Terre Haute. 



A SHORT TIME AGO. when I had a chat with Mr. 

 Davis, at Davis Gardens, bis new plant at 

 Terre Haute, Indiana, he mentioned a matter 

 which strongly reflects the frank and fair type of the 

 man. 



He said, "Some time ago I noted a cleverly worded 

 statement, in the ads of one of the Greenhouse con- 

 cerns, which would lead its readers to think that all 

 the houses of a proposed mammoth range, said to be 

 'the largest in the world,' were to be erected 

 at once. 



"By looking into the matter I find that 

 only a certain few of the houses are to be 

 put up now. 



"This made me think that perhaps in jus- 

 tice to your Company and ours, we should tell 

 just what there is about our proposition with 

 its proposed 10 Growing Houses each 70x(500 

 feet; and 2 Propagating Houses each 200 feet 

 long. The complete order for all these houses 

 as you know was given to Lord & Burnham, 

 with the understanding that they were to 

 deliver and erect a house every 30 days, after 

 September first. 



"The ink had hardly dried on the Contract when 

 along came the war, temporarily knocking things flat. 

 So we decided to put up only two or three houses at 

 once; and the rest in 11»15, after things have picked 

 up a bit. All the members of our Company are abun- 

 dantly confident that business will be booming as 

 never before in this big broad country of ours, before 

 another six months is past. 



DAVIS 



"For our power plant and the houses now being 

 erected, it is taking 75 carloads of material. 



"You know We bought 55 acres of land, and after 

 taking what we wanted for our houses, the balance 

 was cut up into 'Davis Gardens' building lots. Then 

 we employed an advertising man from New York to 

 advertise them. In 20 days' time we sold 90 out of 

 the entire 115 lots. 



"We realized enough from that lot sale to pay for 

 another house. In fact the returns were so 

 satisfactory that only yesterday we bought 

 several more acres right next to the original 

 plot. These will at once be cut up, sold and 

 promptly turned into still more glass and 

 steel. 



"With our present range of 6 houses at 

 Davenport, Iowa, and this one here, we are 

 in a position to make quick shipments to 

 practically 40% of the inhabitants of the 

 whole country. 



"Besides sending to the regular commis- 



.slon men, we have several other channels of 



output being developed along entirely new 



lines." 



.lust as I was swinging on the trolley, Mr. Davis 



further said, "When that second house gets a little 



farther along, will seud you some photos of it, for 



use in your advertisiug." 



These photos, along with some more points of 

 iuterest. we hope to have for you in a couple of 

 weeks or so. 



TcM^ oBtirnhainiQ. 



SALES OFFICES 



FACTORIES 



NEW YORK BOSTON PHILADEIiPHIA CHICAOO ROCHESTER OLEVEIiAKD TORONTO IRVINOTON, N. T. 



42d Street Bldf. TremontBldc. Franklin Bank Bld«. RocAerr Bld«. Granite Bldar. Swetland BIdar. 12 Queen St., Eaat DES PLAINBS, ILL. 



