Dboimbbr 10, 1014. 



The Florists' Review 



87 





± 



K; . i."^",-' 



,<<j;v^ J ^ 



Prepared Red Oak Foliage, Statlce and Pine G>net Make an Irreproachable Christmas \7reath. 



of boxwood, pine cones, red berries and 

 thistles; or {prepared oak leaves, cones, 

 ruBCus, statiee and boxwood; the com- 

 binations of material are innumerable. 

 Or they arrange their Christmas greens 

 in baskets, \yhich may be costly or in- 

 expensive according to the quality of 

 the trade catered to. 



Some of tke illustrations in this is- 

 sue show elaborate Christmas wreaths 

 and hampers of Christmas greens, while 

 •tlie^ show less expensive basket com- 

 binations. The retailer who has not 

 yet used thepi, but who is working to 

 educate his tirade to better things, will 

 find them w^ll worth studying. 



THB BIG flTlT.T.TiTM. 



The big seller last Christmas was the 



tions. Although the department stores 

 in some of the larger cities have en- 

 croached on the florists' field, apparent- 

 ly they are not going in strong enough 

 to aflfect the business of flower stores. 

 From all appearances, every flower store 

 that sold baskets of ruscus last sea- 

 son can sell greater numbers this 

 Christitaas. Indeed, the sale already 

 has been large, for flower stores began 

 showing these baskets before Thanks- 

 giving. 



Red baskets and red ribbon are 

 most popular for Christmas, with red 

 ruscus, combined usually with green 

 ruscus or with boxwood. "While in- 

 numerable styles of baskets are of- 

 fered, there is nothing more popular 

 than the well known high-handled bas- 

 ket used in the trade these many years. 

 By ■ the simple expedient of using^ a 



larger or smaller basket, the price of 

 the completed article may be made to 

 suit any purse. Hundreds of these 

 baskets of large size will he sold this 

 Christmas for the decoration of hotels, 

 apartment buildings, theaters and other 

 public places. 



WINTEE WINDOW BOXES. 



How many of those who do a good 

 business with summer window boxes 

 have made any sort of attempt to keep 

 the boxes filled in winter? Some, 

 but not nearly so many as should. 



The fact is the trade is missing 

 many an easy dollar by not pushing 

 the winter window boxes; they .are as 

 easy to sell as summer boxes and at 

 least as sure to give satisfaction — which 

 means a repeat order next season. 



Winter window boxes, of course, ate 



