50 



The Florists^ Review 



Decbmbuk 10, 1914. 



MOTT-LY MUSINOS. 



W. C. Lawrence, of the Lawrence 

 Floral Co., says Atlanta, Ga., is badly 

 in need of two institutions to further 

 the interests of the craft. They are a 

 commission house and a florists' club. 

 During his residence of twenty-one years 

 here the business has grown to large 

 proportions and, while the stores often 

 carry a surplus, no wholesale order of 

 any size can be filled. The shipping 

 facilities south and southwest are excel- 

 lent. A florists' club would bring the 

 trade together and promote the holding 

 of flower shows, the management of 

 whioh is now in the hands of a few en- 

 thusiastic society ladies, who" held a 

 chrysanthemum show October 30. It 

 certainly looks aa if this, one of the 

 biggest cities in the south, is behind ij***" 

 this matter, while possessing some ele- 

 gant flower stores. 



McMillan Bros. Seed Co., Atlanta, 

 mentioned that bulb sales last season 

 amounted to over $5,000. The prospect 

 for a banner season this year is good. 



The Mark W. Johneon Seed Co., At- 

 lanta, commenting on the demand for 

 seed wheat, reported the sale of con- 

 siderable quantities of Marvelous at 

 $3.50 per bushel. 



H. G. Hastings, Atlanta, is a promi- 

 nent member of Atlanta's Associated 

 Charities, in addition to supervising his 

 vast seed interests. 



Wachendorff Bros., Atlanta, do not at- 

 tempt to have any chrysanthemums be- 

 fore November 10, by which time out- 

 door vafieties are usually past flower- 

 ing or killed by frost. They have a 

 fine showing for Thanksgiving. The 

 nursery branch is spreading. 



D. C. Horgan, proprietor of the Idle 

 Hour Nurseries, Macon, Ga., takes two 

 copies of The Review, one for the store 

 and one for the greenhouses, where the 

 help has free access to it. The sale of 

 bulbs is exceptionally good, owing 

 partly to the quality of the stock and 

 partly to special displays. Chrysanthe- 

 mums are superb here, especially Eaton 

 and Yellow Eaton, but it is hard to get 

 4ibove $3 per dozen. 



John Wolf, Savannah, truly says that 

 it is not the quality of his chrysanthe- 

 mums that prevents speedy sales, but 

 now the horizon is brighter the sales 

 will be better. He is well known as the 

 largest grower of cut flowers in the 

 south. 



P. J. Berckmans Co., Augusta, reports 

 an excellent growing season. The com- 

 pany's pecan and peach orchards are 

 among the largest, if not the largest, 

 in the state of Georgia. W, M. 



BEQK BEPBODUCES BIO BOWI.. 



In the accompanying illustration is 

 shown the reproduction of the big Yale 

 bowl in the window of John Reck & 

 Son, Bridgeport, Conn., the week of 

 the Yale-Harvard football game. A 

 description of the window was given 

 in the Philadelphia news-letter in The 

 Review for November 26. This is an 

 example of timeliness in window deco- 

 ration. Credit for the ingenious repro- 

 duction belongs to Carl Reck, who went 

 to New Haven to study the structure, 

 so that he was able to carry out details 

 in an exact manner. 



NEW YOBK. 



The Market. 



If one may judge by the condition 

 of the cut flower market since Thanks- 

 giving, Lent has already begun, and 

 these be days for prayer and fasting. 

 Last week was certainly full of lean 

 days, and the "clean-ups" were almost 

 like those of August and September. 

 However, cheer up, the oldest florist 

 cannot remember any boom between 

 Thanksgiving and Christmas. It is 

 simply the inevitable here in New 

 York, only a little more so. 



Christmas is only two weeks distant, 

 and if the green goods men are good 

 authority, it will be an old-time holi- 

 day. Everyone is busy in these supply 

 stores, with roping, wreaths, holly and 

 Christmas novelties. Branch stores for 

 these are already numerous, and thou- 



"Yale Bowl" Window of John Reck & Son, Bridgeport, Conn. 



sands of wreaths — holly, pine and 

 laurel — of boxes of wild smilaz and 

 yards of roping are already shipped to 

 other cities. At one store I saw many 

 boxes marked for San Francisco. 

 Christmas trees are arriving daily. 

 Many are being reshipped from here. 



I look for some improvement as this 

 week ends, and a gradual advance 

 until Christmas, for which there is the 

 promise of an abundance of every- 

 thing, and no high prices. 



At present all roses are down, includ- 

 ing American Beauties and the novel- 

 ties, but not seriously so, and recovery 

 will come quickly and be lasting. Cat- 

 tleyas are steady and should go no 

 lower. In fact, there must come im- 

 provement when winter arrives; it was 

 still Indian summer here last Saturday. 

 Carnations were weak all last week 

 and only for the choicest novelties 

 dared ^9B^ ask over $2 per hundred. 



Lilies were steady to strong all the 

 week. Valley was abundant and slight- 

 ly lower in price. Gardenias improve 

 rapidly and prices are at about the 

 same level as a year ago. 



There will be an abundance of mums, 

 evidently, right up to the holidays. 

 Prices are low, except for a few large, 

 late novelties. Christmas will see their 

 good-bye, after a remarkably profuse 

 season. 



Violets held fairly well until Friday, 

 when the best fell to 35 and 40 cents 

 per hundred. There are plenty of 

 bouvardias, antirrhinums, daisies, sweet 

 peas, myosotis, mignonette and narcissi 

 for any possible demand. Not much 

 lilac is arriving. There is no diminution 

 in the receipts of southern asparagus. 



Bowling. 



The New York Florists' Bowling 

 Club made the following scores Thurs- 

 day evening, December 3: 



Player Ist 2od 



John Mlesem 209 218 



J. Fenrlch 153 IflT 



A. Kakuda 172 ISO 



A. J. Guttman 144 IJSe 



H. C. Kl«»(1el 1.'59 161 



C. W. Soott 109 168 



P. Jacohxnn 143 IBT 



W. P. Ford 162 181 



Bowling for prizes will begin shortly. 

 Various Notes. 



Don't forget the meeting of the New 

 York Florists' Club, Monday evening, 

 December 14, the last meeting of the 

 year and election night, with all the 

 interesting adjuncts, including the ex- 

 hibits and the turkey. 



Charles H. Totty continues to im- 

 prove . and will enjoy his Christmas 

 under his own roof. 



Ernest P. Prince, formerly with 

 Vaughan's Seed Store, is representing 

 the rose grower, Geo. Prince, of Long- 

 worth, England, with an of&ce in the 

 Singer building, New York. 



Kottmiller, the retail florist at Madi- 

 son avenue and Forty-ninth street, is 

 now thoroughly established in his new 

 and beautifully decorated store, with 

 ample room for his rapidly increasing 

 business. In the center of his artistic 

 window is the $50 silver cup won for 

 the prize bride's bouquet at the last 

 international flower show. 



Thos. Macros, of the force of Wood- 

 row & Marketos, was married to Miss 

 Sweeney, of New York, November 28. 

 He has charge of the floral decorations 

 in Bustonaby's and the Marlboro 

 hotels. 



The Brooklyn Wholesale Cut Flower 

 Market reports Thanksgiving trade in 



