Dbckmbbs 10, 1914. 



The Rorists' Review 



51 



curred, October 28. The sole objection 

 of the parents was that it should have 

 been postponed, as both bride and 

 groom are only 19 years old. 



Work will soon start on the huge 

 public market to bo known as the Cos- 

 mopolitan Garden. The old building 

 of the Stern Bros, dry goods store, which 

 has a frontage of 175 feet on both 

 West Twenty-second and Twenty-third 

 streets, will be altered. The style of 

 Covent Garden, London, is to be fol- 

 lowed. Plans call for an immense 

 greenhouse on the roof, accommodating 

 a large horticultural display and a cut 

 flower department. 



Store Front of Victor Ridenour, Philadelphia. 



Brooklyn away ahead of expectations. 

 Mrs. Joseph Levy is in charge of the 

 retail department. 



Trepel & Bershad 's new store in 

 Loeser's, Brooklyn, owes much of its 

 artistic arrangement and display to Mr. 

 Waldron, its designer. 



Joseph Mallon's friends filled St. 

 Paul's church at the funeral services, 

 and his home was filled with floral 

 offerings of sympathy. There have 

 been few larger funerals in Brooklyn. 

 He was in his fiftieth year and leaves 

 a widow, sister, and brother, John, the 

 senior partner of the firm, which has 

 been in existence for nearly sixty 

 years. 



Hauschild & Co., now at 37 West 

 Twenty-eighth street, will have a 

 branch at 102, next door to James 

 Coyle. 



Guttman & Kaynor have "flown 

 across the street," to use Mr. Gutt- 

 man 's expression, and are now settled 

 in their new establishment, with en- 

 trances on Sixth avenue and at 101 

 West Twenty-eighth street. The store 

 affords every modern convenience and 

 is one of the largest of its kind in the 

 country. 



Nicholas Lecakes, for many years in 

 the fern business and lately a member 

 of the New York Florists' Supply Co., 

 has opened his new store at 102 West 

 Twenty-eighth street, formerly occu- 

 pied by Guttman & Raynor. 



Daily sales of holly at auction have 

 been inaugurated by the MacNiff Hor- 

 ticultural Co. Now that bulb sales are 

 diminishing, dormant roses will be 

 brought to the front. 



At William Kessler's the show win- 

 dow has daily renewal and attracts 

 many buyers. 



The Kervan Co. reports an excellent 

 season. Its out-of-town shipments are 

 large. 



L. B. Coddington was in the city last 

 week, the guest of H. E. Froment, who 

 handles his rose shipments. 



Traendly & Schenck report the usual 

 volume of advance orders for the holi- 

 days. 



Sixty-six years is a record in t)i« 



retail cut flower business here, and 

 David Clarke's Sons have the honor 

 of holding it. The big store is gayer 

 than ever this season. 



Paul Meconi is preparing to cele- 

 brate his wedding anniversary Decem- 

 ber 14. 



The Associated Retail Florists, Inc., 

 held a meeting December 8 at the Hotel 

 Woodward. 



M. A. Bowe had the decoration for 

 the Nogell-Calhoun wedding December 

 8, including St. Thomas church and the 

 house. The flowers all were white. 



J. Austin Shaw. 



THE BIDENOUB STORE. 



There is a flower shop in the upper 

 part of Philadelphia, on a thoroughfare 

 facing the eastern border of Fair- 

 mount park, that may justly claim a 

 place in the front rank among the lead- 

 ers of the country. It was a well- 

 known flower shop many years ago. 

 Later it fell by the wayside, but now, 

 by hard work of the new owner, it 

 has regained all, and more than all, of 

 its former prestige. Twelve years ago 

 Victor I. Ridenour removed to Phila- 

 delphia from Washington, D. C. He 

 worked a year with J. J. Habermehl's 

 Sons, at Twenty-second and Diamond 

 streets; then for over four years he 

 managed the Columbia avenue store of 

 John C. Gracey. Mr. Ridenour 's next 

 move was to purchase the business at 

 3233 Ridge avenue. Last summer he 

 completely remodeled the store in old 

 English style, with a touch of Italian 

 grace in the lightness of floor and 

 walls. An original feature is the roof 

 garden that completely covers the 

 store, for private use, not business. Mr. 

 Ridenour built a conservatory in the 

 rear of the store some time ago. His 

 workshop and motor delivery round out 

 an up-to-date servica. Phil. 



The marriage of Charles H. Brown, 

 .Jr., son of the florist at 2360 Broadway, 

 to Miss Ethel Goldsmith, daughter of a 

 wealthy woolen dealer, was made known 

 to the parents of the couple over a 

 month after the date on which it oc- 



Marysville, Kan. — H. R. Fisher says 

 he is able to report better business than 

 last season, chrysanthemums cleaning 

 up in excellent shape. Rain seems 

 more needed than anything else. 



Interior of tlie Store of Victor Ridenour, Philadelphia. 



