58 



The Florists^ Review 



December 10, 1914. 



Now Booking Orders for 



GUT FLOWERS FOR CHRISTMAS 



IjUE are prepared to handle your full order— and we urge that you let us book it now. We will make 

 you a price now, bo that you will know exactly what you can depend on, or we will book your order 

 subject to market ratps day of shipment. Either way you have everything to gain by insuring your supply 

 of firet-class stock. Remember, this is not a specialty house — we have everything in season, a full line — 

 you can get here all the flowers you will need, which will be more than last year — don't loee sight of that fact 



ROSES 



Our usual supply of high-grade .stock in 

 all varielies. 



POINSETTIAS 



How many can you use? We have good 

 stock; right prices. 



VALLEY 



An extra large and fine lot, coming just 

 right for Xmas. 



LILIES 



A supply so large as to be practically 

 inexhaustible. 



BEAUTIES 



Can take care of an enormous Beauty 

 business this year. 



VIOLETS 



For years we have handled tremendous 

 quantities from leading growers. 



STEVIA 



Indispensable for your Xmas boxes. 

 Fine stock, sure to please. /' 



GREENS 



All kinds, best quality and at prices 

 that are right. 



CARNATIONS 



We handle more than any other house 

 in the west. 



ORCHIDS 



Home-grown stock; will reach you fresh 

 cut, in finest possible condition. 



BULB STOCK 



Use some Paper Whites, Romans, etc., 

 in every one of your holiday boxes. 



WINTER BERRIES 



You never saw finer, 

 ever before. 



Order more than 



Just one SUfifS'estlon : ^^^ Christmas trade may come a little late this year— in the last day or two 

 1 !^ 1 —but that it will come stronger than ever before we have no doubt. So don't 



be caught without stock. You may not have time to order and receive the shipment after you realize how 



heavy the sales are running. Order now, and order enough. 



A. L. Randall Co. 



Everything for Florists, 



L D. Phone Cnlril 7720 

 Private ExdMRge all Departnents 



66 E. Randolph St., Chicati 



Mention The Review when yon write. 



and are selling slowly because of the 

 lack of quality. Paper Whites are in 

 •excess of the demand. Valley is plenti- 

 ful, for the growers no longer have any 

 fear of a shortage of pips and arc 

 putting them in sand more freely than 

 lieretofore. Sweet peas are less plenti- 

 ful, even, than before, as the dark 

 weather is causing the buds to drop 

 l)adly. Stevia is in large supply, bu*" 

 celling quite well. 



Beauties have stiffened in price be- 

 cause of the reduced supply and some- 

 what improved demand. The market 

 was cleaned up December 7, quantities 

 being required for the inauguration of 

 the new county ofl&cers. Considering 

 the dark weather, the Beauties now 

 •coming in are of quite good quality; 

 some, indeed, are extremely fine. Tlie 

 market is held down, however, by the 

 fact that eastern Beauties again arc 

 •coming to Chicago. 



Strange to relate, Killarney is of 

 ■somewhat improved color. The loss of 

 color quickly followed the arrival of 

 dark weather and just why color should 

 improve without the return of the sun 

 lis a question, but it is a fact that many 

 :grower8 are able to note a betterment. 

 -Another interesting feature is the way 

 .Bussell has gone to pieces in the hands 

 •of certain growers. The reason for it 



is not yet apparent, but will be watched 

 for with great interest, as dozens of 

 growers are planning to stake important 

 sums of money on the rose next season. 

 The deterioration appears to be prin- 

 cipally in the short-stemmed flowers, 

 but is more or less apparent in some 

 of the long stock. Killarney Brilliant 

 now is the leader of the market, the 

 bright color giving it first place. Many 

 of the Killarneys have been so bad 

 that the retailers would not buy them 

 at any price, finding them unsalable, 

 while Brilliant generally has good, 

 bright color and sells well. Kichmond 

 and Milady also have sold satisfac- 

 torily on their color, and Hadley is 

 coming to the front. Sunburst with 

 many growers is poor and Ward has 

 the lead in yellows. 



The reduction in the supply of car- 

 nations has brought some improvement 

 in the average prices. The stock in 

 general is good, although there are 

 more than a few carnations that are 

 well sold at the cheap quotations some 

 buyers are looking for. The supply is 

 principally Enchantress and white, 

 these two colors predominating in even 

 greater degree than last year. Those 

 who have red are picking as little as 

 circumstances will permit, with Christ- 

 mas just over the horizon. 



Cattleyas are firming up. The mar- 

 ket is excellently supplied with gar- 

 denias, one grower furnishing the bulk 

 of the stock. Lilies are more abundant 

 than in the last few months. 



There are indications of a radical 

 change in the situation as regards box- 

 wood, some of the Virginian shippers 

 having notified jobbers that they can 

 not deliver, and this after it is too late 

 to get freight delivery from other 

 sources, ^^ed berries never were better. 

 There is plenty of fair holly and all 

 other gi^ns are abundant. 



Christmas Prospects. 



The biggest, broadest-minded retailers 

 are booking their orders for Christmas 

 stock the same as in other years, onlj' 

 arranging for larger supplies than here- 

 tofore, but a good many of those who 

 deal in doubt are holding off, waiting 

 to make sure of the demand, or in tho 

 hope of a break in the market. How- 

 ever, every day makes it seem less 

 certain that the market will be heavily 

 supplied. Weather conditions^ since 

 Thanksgiving have been extremely un- 

 favorable for the growers who arc 

 behind with their rose crops, while 

 there are many indications that the 

 heavy cuts of carnations are passing 

 off. It is true that in recent years 



