72 



The Florists^ Review 



DSCEMBBB 10, 1914. 



THE FLORISTS' SUPPLY HOUSE OF AMERICA 



TELEGRAPH^ :-: WRITE 



5Rr™"("" PHONE *"""»{"" 



,2278 



•<■ 



WE ARE ONE BLOCK 



FROM EXPRESS 

 OFFICES AND P. 0. 



WK HAVE AN IXCHANQE 



QUICK SERVICE 



WE HAVE EVERY- 

 THING IN 

 SUPPLIES 



H. BAYERSDORFER & CO., 



1180 Arch Street, 



PHILADELPHIA. PA. 



Mention The Review when yoa write. 



CHRISTMAS SUPPLIES AT LOW PRICES 



We have to offer stock of the following goods at greatly reduced pr^es. 

 1 Send your orders promptly, as the stock is limited. 



Imported Red Ruscus, Green Ruscus, Ruscus Wreaths, Green and Red, He-w Stock Statice; 

 (Adiantum, Green and Red); Cycas Leaves, Red Frieze Chenille; (Natural Cape Flow^ers; 

 Paper Cape Flowers in aU colors); Thistles, (Poinsettias, Velvet and Veloured Paper); Red 

 " Frieze Bells and StarJ^ Round. Red Frieze Wreaths, 10 to 20-inch; Christinas Artificial 

 Flo'wers; Baskets of every description; Mag^nolia and Oak Leaves, Christmas Wreaths. 



In fact we have stock of everything in the supply line, both Imported and Domestic. Ask us to quote you on future 

 • needs in our line and save yourself money. 



THE FLORISTS' SUPPLY HOUSE 

 JOS. G. NEIDINGER. i309-ii North 2nd Sb«et, PHILADELPHIA. PA. 



Mention The ReTlew when yon write. 



was a space. The rear was adorned by 

 a choice evergreen exhibit from Adolph 

 Mailer's De Kalb Nurseries at Norns- 

 town that was suggestive of 

 adornment and Christmas trees. 



home 



Ideas. " 



The substance of an interview with 

 George S. Hampton behind the gold- 

 lettered green shades at Joseph G. 

 Neidinger's store: 



"It seems to me that our florists do 

 not make the use they should of their 

 show windows. Now there is James 

 Brown, who is out on a main thorough- 

 fare in this city: He puts plants in 

 his window and little else. There are 

 no prices on them, nothing to attract 

 transient trade. The shoe store nearby 

 has prices on its shoes; something to 

 tell people just what they can get and 

 what it will cost. I asked Mr. Brown 

 why he did not put up some made-up 

 baskets in his window. He said: 

 'Baskets don't sell here; I have a lot 

 left.* I asked him where they were. 

 He found a half dozen hidden away 

 somewhere. I told him that neither he 

 nor anybody else could sell baskets 

 that way. Too many florists decorate 

 their windows as though for a home 

 week. They are beautiful to look at. 



<!J-" ' v ' '' 



Snapdragon - Mignonette - Sweet Peas 



WM. J. BAKER. 



WHOLKSALK FLORIST 

 12 S*iitli MoU Straat, 



Mention Th> R«rlew when yon write. 



PHILADELPHIA 



KOMADA BROS. 



Manufacturers of all Kinds of 



WIRE DESIGNS and FLORISTS' SUnUES 



1008 VIn* StTMt. 

 PHILADELPHIA, PA. 



MentloD The Berlew when yoa write. 



but of what use are theyf - Suppose 

 they filled their windows with, let us 

 say, little tumbler baskets, forty or 

 fifty of them prettily arranged with a 

 price clearly marked. Then the win- 

 dow would sell something, and keep on 

 selling as they change and vary the of- 

 fers from time to time. Then take the 

 waste of a blank wall for a customer to 

 gaze upon while an order of flowers is 

 being put up; think of the opportunity 

 lost. The blank wall should have some 

 pretty things, priced, on display, that 

 might create a want then or later. 

 Look at this little basket of rambler 

 roses. Only muslin-made flowers, but 

 a man saw them the other day, bought 



Japanese Red Roping 



Can be used to many advantages for your 

 Xmas trade. A sure seller when seen. 

 (60 yards to ball). Large size Medium Small 

 Per ball $1.00 76c 50c 



Samples sent free. 



Also get our list of other good things. 



GEO. H. ANGERMUELLER 



Wholesale Florist. 1324 Pine St., St. Louis, Mo. 

 Mention The BeTlew when yoa wrlf . 



100 and then sent for 250 more. He 

 used them in his window. There are 

 lots of such chances. I want to say 

 that business is good. All this talk 

 about poor business seems to me a joke. 

 The florists are buying more Christmas 

 stock now than they bought last year. " 



Ohristmas Plants. 



Color is the most important point in 

 the Christmas plant. Bich, glowing 



