22 



The Florists^ Review 



Decbmbjeb 17, 1914. 



A. W. Blehardson, Savannah, Las re- 

 built his entire range and is producing 

 a. fine supply for his retail trade. * 



Mills the Florist, Inc., Jacksonville, 

 Fla., looks for a banner season, owing 

 to the promised increase of tourists, who 

 are already beginning to arriv'e. 



The E. A. Martin Seed Co., Jackson- 

 ville, is issuing its seed catalogue for 

 1915, The company reports a steadily 

 increasing business. 



Reasoner Bros., Oneco, Fla., expect the 

 sale of the new Foster grapefruit will 

 surpass anything they have sent out. 

 One attraction is the delicate pink color 

 of the flesh. 



The Buckeye Nurseries, Tampa, Fla., 

 report a big call for citrus trees, show- 

 ing the popularity of this fruit. 



Griffing Bros. Co., Jacksonville and 

 Miami, Fla., is executing some large 

 planting contracts. 



Stulbs Nursery, Augusta, Ga., is car- 

 rying a local display advertisement on 

 bulbs and finds it a profitable invest- 

 ment. 



The Alexander Seed Co., Augusta, 

 with an excellent record dating back to 

 before the Civil war, became involved 

 through unfortunate speculations in 

 cotton seed. The company has cleaned 

 the slate and, under the management 

 of C. E. Brush, who was associated 

 with H. G. Hastings & Co., of Atlanta, 

 several years, assisted by F. S. Love, 

 promises to place the business on its 

 former footing. Two Holland bulb 

 salesmen were here recently. One 

 waited outside while the other made 

 bis call. The waiter then had his in- 

 nings and by his knocking prevented 

 either from getting any business. 



Virginia holly is heavily berried and 

 in perfect condition. Large shipments 

 are noted passing out of the state. 



One of the finest window decorations 

 ever noted by the writer was seen re- 

 cently at the store of John Wana- 

 maker, in Philadelphia. Large speci- 

 mens of Aucuba Japonica, studded 

 with tiny red electric lights amid the 

 broad variegated foliage, presented a 

 charming effect and attracted crowds. 

 W. M. 



BRAMPTON, ONT. 



The Market. 



Business continues fair. "Nothing to 

 grumble about" is the phrase that best 

 sums up the situation. The florists 

 doing the higher class of work will find 

 a vast difference between this year's 

 and last year's turn-over — due to no 

 fault of their own, of course — but they 

 take things philosophically. In the 

 mining districts, strange to relate, the 

 volume of trade is greater than at this 

 time last year. 



Christmas prospects are encouraging, 

 all things considered, and orders are 

 coming in freely. Prices on all classes 

 of stock are somewhat lower than those 

 prevailing last year, and every induce- 

 ment is being given, both by whole- 

 salers and retailers, to facilitate busi- 

 ness during the festive season. 



Visiting thd Growers. 



Saturday, December 5, was set apart 

 by the Brampton growers for a visit to 

 the various greenhouses at Bracondale 

 and Richmond Hill. About twenty made 

 up the party which left on the morning 

 train, at 7:47, and called first «t Miller 

 & Sons' establishment, at Bracondale, 

 where they were conducted through the 



houses by E. Miller and A. Jordan. The 

 carnation crop came in for special com- 

 mendation. Richmond Hill was reached 

 about 11^ 'clock and the visitors were 

 shown over W. J. Lawrence's range. 

 They also had an opportunity to admire 

 the fine lot of roses being grown by 

 George Mills in his houses. 



The new conservatories of J. H. Dun- 

 lop were the next objective. Mr. Dunlop 

 and his son escorted the growers 

 through the entire establishment and 

 every opportunity was afforded them to 

 see the workings of the whole system, 

 which seemed in excellent going order. 

 The nbw varieties of roses attracted a 

 good deal of attention ; the head grower, 

 Mr. Hooley, had been rather fortunate 

 with some of these. 



To the surprise and delight of the 

 party, all the members were courteously 

 invited by Mr. Dunlop to dinner at the 

 local hotel. There, after an excellent 

 meal and some fine speeches, a vote of 

 thanks was proposed by Jack Miller, of 

 the Dale Estate, on behalf of the grow- 

 ers, and a most pleasant afternoon was 

 thus brought to a close.. Supper and 

 theater-going in Toronto filled in the 

 evening's amusement. W. G. P. 



MILWAUKEE, WIS. 



The Market. 



Christmas is fast approaching and 

 the trade in general is almost as anx- 

 ious for the time to come as are the 

 little folks, who are impatiently wait- 

 ing for Santa Claus to appear. The 

 season thus far has not been entirely 

 satisfactory, and while there may not 

 have been actual losses, the profits have 

 been almost nil. Florists hope to make 

 up the deficiency in sales, due to the 

 general business depression, by a ban- 

 ner Christmas trade. From the appear- 

 ance of stock in general, both cut flow- 

 ers and plants, expectations should be 

 realized. A cold snap has put in an 

 appearance and this adds greatly to 

 chances of a fine Christmas business. 



Supplies are having a good sale, and 

 ruscus, frieze, holly and wreaths of 

 all kinds and descriptions are being dis- 

 posed of readily. Advance orders on 

 plants are pouring into the market, and 

 besides the satisfaction of fine plant 

 sales, this gives, undoubtedly, an indi- 

 cation of what the magnitude of the cut 

 flower sales will be. 



Carnations are in good supply, and 

 prices have begun their advance for 

 the holidays. The quality is fine and 

 the crop will be exceptionally good. 

 This is a distinct relief, after the ex- 

 treme shortage of last year. 



Koses are somewhat shorter in quan- 

 tity than they should be, but as the 

 indications are that they will be more 

 l)lentiful next week, it is to be assumed 

 that there will be enough to go around. 



Wisconsin-grown violets are not 

 nearly so plentiful as we should like to 

 see them, and it is to be feared that 

 the supply for Christmas will not nearly 

 equal the demand. Valley has been in 

 good supply and has been finding a 

 ready market. Other stock is running 

 well, and on the whole a fine Christmas 

 business can be expected. 



Various Notes. 



The charity ball and the horse show, 

 Milwaukee's two annual society events, 

 have just taken place. The florists 

 reaped their usual quota of orders. 



Saturday, December 32, was a gala 



day for the Racine Floral Co., Racine, 

 Wis., which opened its new building to 

 the public on that day. The building 

 is three stories high and is modern in 

 every respect. The location, at 219 

 Sixth street, is a good one, and on the 

 opening day the store was thronged 

 with visitors, who were entertained by 

 some excellent harp music. H. J. S. 



At the monthly meeting of the Mil- 

 waukee Florists ' Club, December 3, the 

 following officers were elected: Presi- 

 denrt, William C. Schroeder; vice-presi- 

 dent, Henry W. Kummer; treasurer, 

 James Livingstone; secretary, Eugene 

 Oestreicier; trustee for three years, 

 Richard .Leitz; trustee for two years, 

 Arthur Leidiger. The club has sixty 

 members. 



BOSTON. 



The Market. 



From December 7 to 10 the cut 

 flower trade was dull. We had, at the 

 same time, cold, dark weather, which 

 materially restricted the output. De- 

 cember 11 an improvement was notice- 

 -able. This continued until December 

 14. There is no decided advance, but 

 there is less of a glut, for which we are 

 thankful. Carnations are doing much 

 better and have advanced more in 

 price than any other flowers. Select 

 flowers now make $4 and $5. The qual- 

 ity is splendid. Particularly fine are 

 Matchless, Gorgeous, Champion, Pink 

 Delight, White Wonder and Benora. 

 Roses have not done so well as carna- 

 tions, but are better than they were. 

 The demand continues the best for such 

 sorts as Ophelia, Russell, Hadley, Ward 

 and Sunburst. Killarney and White 

 Killarney drag more or less. Beauties 

 sell a little better, but the usual holi- 

 day advances are lacking. 



There are still plenty of chrysanthe- 

 mums. Some really good Nonin, Maud 

 Dean, Chadwick and Bonnaffon still ar- 

 rive; also plenty of pompons and sin- 

 gles. The latter now have a faded look, 

 however. Violets, owing to the colder 

 weather, are less abundant and sell a 

 little higher. Sweet peas are good; 

 some select flowers make $1, but more 

 go at 50 cents. Bachelor's buttons and 

 yellow marguerites are each a little 

 slow; so are lilies, snapdragons and val- 

 ley. Stevia is abundant; so are Paper 

 Whites. A few yellow trumpet daffo- 

 dils and tulips have arrived. These, as 

 yet, are short-stemmed. 



Cattleya Trianse is now coming quite 

 freely, in addition to C. Percivaliana. 

 There is an abundance of cypripediums. 

 Asparagus, as the holidays draw near, 

 sells a little better. Christmas greens 

 of all kinds are in active demand. They 

 are generally of good quality. Trade 

 in pot plants has braced up, but is not 

 equal to that of former years. Cycla- 

 mens, poinsettias, azaleas and begonias 

 are the leaders. 



Club Meeting. 



There were 130 members at the meet- 

 ing of the Florists' Club December 15, 

 at which officers were elected as fol- 

 lows: President, H. H. Bartsch; vice- 

 president, James Methuen; treasurer, 

 Peter Fisher; secretary, W. N. Craig; 

 executive committee, W. J. Kennedy, 

 P. M. Miller, W. J. Patterson, George 

 M. Anderson, A. K. Rogers. Four new 

 members were elected. A splendid 

 stereoptJcon lecture on modern green- 

 house construction was delivered by W. 



