28 



The Florists^ Review 



Decbmbeb 17. 1014. 



ft 



Kstabllehed, 1897. by G. L. aRANT. 



PubllsMed eTery Tbureday by 

 The Florists' PuBLisaiNo Co., 



63 1-560 Castoa Building, 



808 South Deirbora St . Cblcagro. 



Tele , Wubash 8196. 



Reifistered cablo addiess, 



Florylew, Chicago. 



Entered as second cltiss matter 

 Dec. 3. 18y7. at the post-office at Chi- 

 caffo. 111., under tlie Act of March 

 3. 1879. 



Subscription price, $1.00 a year. 

 To Canada. $2 00; to Europe. $3.00. 



AdrcrtislDK rat^s quoted upon 

 request. Only strictly trade ad- 

 Tertisln? accepted. 



NOTICE. 



It is imposaibl* to guarant** 

 tk« insartioB, discontinuane* 

 or altoratioB of any adTortiso- 

 mont nolo** iastructioDs ar« 

 rocoiTod hj 



5 P. M. TUESDAY. 



80CIETT OF AXEBIOAH FLOKIBTB. 

 iBOorporatad by Aot of Oonfraia, Maroh t. 1901. 



Offlc«ra for 1»14: Presldvot. Theodore Wlrtb, 

 Mlniieapolla: vice- president, Patrick Welch. Boa- 

 ton; •ecreUry. John Toonf, 68 W. 28tb St., New 

 Tork City; treasurer. W. F. Kastlng. BaSalo. 



Oaeen for 1S16: President. Patrick Welch, 

 Boston; vice-president, Daniel llacBorle. San 

 Frsaclaco: seersUry. John Tonag, U W. 28tb 

 tt,. New York City: trsssnrsr. W. r. KasUng. 

 Baffalo. 



Thirty-flrst aaaaal coBTsntSon. Baa Franctece. 

 Cal.. Aoirast 17 to 20. 1016. 



RESULTS. 



We give them. You get them. 



We both have them. 



Cyclamens have enjoyed an unusu- 

 ally good wholesale demand this Christ- 

 mas, and small azaleas also have sold 

 out quickly. 



Now comes the week that Carnation 

 Champion demonstrates the appropriate- 

 ness of its name. It is well liked by 

 practically all who are growing it. 



Kbcoeds of the Federal Horticultural 

 Board show that the trade in the United 

 States now uses almost exactly twice as 

 many English as French Manetti stocks. 



If the retailers are working half as 

 hard to interest the public as the live 

 wholesalers are to interest the trade, the 

 Christmas business surely will be a rec- 

 ord-breaker. 



The wave of zero weather that rolled 

 across the middle west at the opening of 

 the week caught a lot of expensive stock 

 in transit. When the temperature falls 

 suddenly there always are a lot of losses. 



Department store managers say their 

 sales this month have been of moderate- 

 priced articles. It confirms the belief 

 that a lot of people who some years 

 spend big money for Christmas will this 

 year use flowers. 



One of the small compensations for 

 the trouble the war has made us is found 

 in the fact that practically all imported 

 stock is of better than average quality 

 this season. Apparently so many orders 

 have been shut off that the Europeans 

 need send out nothing but their best 

 this year. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE YEARS. 

 Hamilton & Plummer, Kewanee, 111. 



TWO YEARS. 

 Mcrshall, A. L.. Port Chester, N. Y. 

 Wasliliurif>& Sons, Bloomlngton, 111. 

 Gooding, G. v., VVaterbury, Conn. 

 -MarsUall, A. B., Maiyvllle, 'Jenn. 

 Flsber, H. R., Marvsvflle, Kan. 

 Ude, F. W., Jr., Klrkwood, Mo. 

 Brandel, Mrs. J. L., Galcnn, 111. 

 Hall, Fred, Montclulr, Colo. 

 Gregg, John W., Berkeley, Cal. 

 Stark, Paul, Liberty, Mo. 



The Review stops coming when the 

 subscription runs out. The green notice 

 with the last copy tells the story; no 

 bills are run up; no duns sent. 



A BIG STEP AHEAD. 



The flower business and the stock ex- 

 changes are more closely related than 

 the average person might suppose. The 

 prospefity of the exchanges is a big 

 factor in the business of a great many 

 florists, especially in the east. Conse- 

 quently the resumption of business on 

 the New York Stock Exchange, with 

 prices on the rise, is a long step ahead 

 for the florists, probably the longest 

 step thus far made toward the reestab- 

 lishment of normal conditions. 



It is not to be expected that the flo- 

 rists' business will be entirejy normal 

 so long as the war in Europe lasts, and 

 perhaps it will not be normal for a long 

 time afterward, but every day sees a 

 betterment. 



OVER THE WIBES. 



So many florists use the wires in 

 their everyday doings that a report on 

 business conditions by Newcomb Carl- 

 ton, president of the Western Union, 

 will be of special interest in this trade. 

 Mr. Carlton has just made a 9,000-mile 

 trip over the country. He was 

 strongly impressed with the great re- 

 covery in business and financial con- 

 ditions which he found. He particu- 

 larly emphasized the statement that he 

 found the west is splendidly recover- 

 ing from its business depression. 



"A general return of optimism is 

 observable throughout the country," 

 said Mr. Carlton. "The telegraph 

 business is, we find, barometric. A 

 return to big business with us means 

 a return to big business in every line. 

 People don't send telegrams merely as 

 an indoor sport, and we find that when 

 our statistics show a big volume of 

 messages sent over the wires it is in- 

 dicative of a returned prosperity. 



"In examining last year's reports 

 and comparing with those thus far this 

 year we find that the business done in 

 1914 is equal for the last five weeks 

 to that of 1913, thus showing the re- 

 turn of general confidence and op- 

 timism. 



"I have talked with hundreds of 

 business men during my western trip, 

 and the general impression to be 

 gleaned from the whole trip is one of 

 fast returning prosperity. Even the 

 cotton growers in Texas, who a few 

 months ago faced an unprecedented 

 crisis because of the loss of their for- 

 eign markets, seem to be recovering 

 in a remarkable manner." 



TO CORRESPONDENTS. 



Plan to put your Christmas trade re-, 

 port in the editor's hands not' later 

 than December 29 for publicat^Qn in 

 the issue of December 31. Chrtstmaa 

 will be ancient history after thiiit; we 

 shall have New Year's trade to talk 

 about in the issue of January 7. 



BUSINESS EMBARRASSMENTS. 



Norfolk, Va. — Sol, Shaikewitz^ trad- 

 ing as the Virginia Floral & Nursery 

 Co., at 62 Botecourt street, filed a deed 

 December 3 assigning to Fred C. Abbott, 

 trustee, his\tocK and fixtures, for the 

 benefit of creditors. 



Dasrton, O. — Referee McConnaughey 

 has filed in the United States District 

 court at Cincinnati his final record in 

 the bankruptcy case of Herman Bitter. 

 The liabilities amounted to $27,228.96. 

 Assets realized were $22,262.50. Secured 

 creditors received $18,393.50, payment 

 in full of their claims. Unsecured cred- 

 itors received $953 on claims aggregat- 

 ing nearly $9,000. 



Houston, Tex. — Judge Woods, of the 

 Eleventh District court, denied a mo- 

 tion to terminate the receivership of the 

 Alvin-Japanese Nursery Co., December 

 0, made by the Hart-Parr Co., one of the 

 creditors having a judgment. The Hart- 

 Parr Co. claimed that the appointing of 

 S. B. Brown as receiver by Judge 

 Hamblen September 10 was unneces- 

 sary. 



CHRYSANTHEMUM SOCIETY. 



Work of the Committees. 



The examining committees have re- 

 turned reports on new varieties as 

 follows: 



At Chicago, November 14, Miss Pauline Ander- 

 son, pure yellow, sport from Yellow Chadwlck, 

 Japanese Incurved, exhibited by Poehlmann Bros. 

 Co., Morton Grove, 111., scored commercial scale 

 as follows: Color, 18; form, 15; fullness, 0; 

 stem, 15; foliage, 14; substance, 14; size, 9; 

 total 94 



At' Chicago, November 14, Miss Marrelle 

 French, pure white sport of W. H. Chadwlck, 

 .Japanese incnrved, scored commercial scale afl 

 follows: Color, 18: form, 15; fullness, 9; stem, 

 15; foliage, 14; substance, 14; size, 9; total, 94 

 C. W. Johnson, Secy. 



CHICACK). 



The Market. 



The reports this week are not unani- 

 mous; in some quarters the market is 

 reported nearly normal, but others say 

 sales still are considerably below the 

 corresponding days of last year. Zero 

 weather arrived December 13 and ha» 

 ' had its usual effect. There has been 

 more or less loss of stock, caught by 

 frost, and there has been some reduc- 

 tion in receipts. It seems possible, how- 

 ever, that the reduced supply is due 

 more to the effort of the growers to 

 prepare for Christmas than it is to 

 weather conditions. While the cold 

 wave is unusually severe for this sea- 

 son, it has been accompanied by bright 

 skies, which has been a great help to 

 the growers. It put the color back into 

 Killarney; there has been a distinct 

 improvement. 



There is an adequate supply of stock 

 for~ all the business that is moving. 

 Shipping trade is fair, but local busi- 

 ness is not especially brisk. The de- 

 mand is principally for the novelty 

 roses. Buyers are in search of Russell, 

 Ophelia, Hadley, Shawyer, Milady, Bui- 



