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The Florists' Review 



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Pacific Coast Department 



Seattle, Wash. — J. Knibb has ob- 

 tained a permit to erect a greenhouse 

 at 1026 Southern street, at a cost of 

 about $500. 



Loomis, CaL — Harry McGowen, of the 

 California Carnation Co., has returned 

 from an extended trip east, where he 

 went with the remains of his father. 



Loomis, OaL — B. S. Bassett, proprie- 

 tor of Bassett 's Floral Gardens, reports 

 business good and thousands of carna- 

 tion cuttings going out every week, 

 with more coming to take their place. 

 Fall trade in ferns has been exceed- 

 ingly good. 



Lob OatOB, OaL — The Civic Center, 

 which has held four most successful 

 flower shows, is planning for one in the 

 spring of 1915, about May 1. Mrs. J. E. 

 Ellis says the expectation of many vis- 

 itors from other sections of the country 

 leads the townspeople to look forward 

 to a prosperous year. 



Glendale, Cal. — C. H. Woolsey, for- 

 merly in the greenhouse business at 

 Bockford, 111., will open a firafc-cl^s 

 store in the new theater building-- on 

 Brand boulevard about January 1. The 

 location is in the center of the business 

 part of the eity, and those who knew 

 Mr. Woolsey when he was in Rockf ord 

 expect he will make a success of his 

 latest venture. 



LOS ANOELES. 



Tbe Market. 



The outlook for the Christmas busi- 

 ness, according to some of the retail- 

 ers, is not particularly good, but whole- 

 salers report especially numerous in- 

 quiries, and probably by the time the 

 big day arrives there will be little to 

 find fault with. Boses, with the ex- 

 ception of Beauties, are good, but the 

 latter are scarce and not first-rate in 

 quality. Bed carnation^ are in big 

 demand, and it looks as though there 

 would be a shortage in the outdoor 

 flowers, as the nights are lather cool 

 now. Poinsettias are already selling 

 well for parties and other entertain- 

 ments. This fine Christmas flower 

 seems to increase in popular favor an- 

 nually. Orchids are less plentiful than 

 a week ago, the growers possibly hold- 

 ing back on them for the holidays. 

 Valley is good and there is plenty of 

 it, so that there will probably be a 

 drop in price after the holidays. Plants 

 will probably be plentiful. Locally 

 grown cyclamens, Begonia Glory of Cin- 

 cinnati and azaleas are in excellent 

 shape, but the palm for cyclamens must 

 be given this year to the San Fran- 

 cisco growers. Theirs are remarkable 

 specimens, huge in size and of a qual- 

 ity that cannot be beaten. All classes 

 of Christmas greens and reds are plen- 

 tiful. 



Various Notes. 



Murata & Co. are receiving extra fine 

 Richmond and American Beautv from 

 the north. The Richmonds are of splen- 

 did texture, heavy, finely colored flow- 

 ers, better than are usually seen in thb 

 market. 



Miss Hosp, of Riverside, was a vis- 



ARE YOU SATISFIED? 



Any florist on the Paeifie coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We bave found advertising in Tlie 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valned 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review. — Hogan & Kooyman, 

 Oakland, OaL 



iter last week, looking up stock for 

 holiday trade. 



Smith & Dieterich's store is most 

 attractive now with plants, Japanese 

 lanterns — the granite kind, not the pa- 

 per ones — and elegant cut flower stock. 

 The recent opening of the Bosslyn hotel 

 called for a lot of fine stock from here; 

 also the opening of the Merchants' 

 National bank, at Sixth and Spring 

 streets. G. W. Smith is about to build 



himself a new home in the beautiful 

 Westlake district. There will prob- 

 ably be some fine landscaping there, for 

 this will surely not be an analogous 

 case to that of the pedal extremities 

 of the shoemaker's wife, and the black- 

 smith 's horse. 



Looking over the labels at the store 

 of the Los Angeles Floral Co., I noted 

 some boxes going to Salt Lake City. 

 Upon my asking Fred Sperry how stock 

 shipped to that point, he said, "Fine; 

 it also ships there," handing me a 

 label addressed to Wabash, Ind. After 

 that I asked no more questions. The 

 stock in question was the new pink 

 carnation, Mrs, Welsh. 



Friends of J. McGilvray, superin- 

 tendent of Eastlake park and treasurer 

 of the Los Angeles County Horticul- 

 tural Society, were shocked to hear 

 December 10 of a serious accident that 

 occurred at the park greenhouses, in 

 which he sustained, it is feared, grave 

 injuries from steam escaping from the 

 boilers. He was taken at once to the 

 county hospital. Telephone inquiries 

 there elicited only the fact that he was 

 seriously but not fatally burned or 

 scalded and that a consultation of phy- 

 sicians and oculists was to be held that 

 evening. Mr. McGilvray is so uni- 



CMcB SBlecten ..._. 



$1.50 to $2.00 per dozen 



S. MURATA & CO 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, 



CAL. 



Meatloa Th« ItoTl^w whe» yaw wrlf. 



ROOTED CARNATION CUTTINGS 



victory, Bcarlet. 



.ion, |->.26: inoo, $?o.oo 



Rosette. brlKht pink 10 •, 2 2S: 1000, 



D Tothy. lOBe pink 100, 2 75: KKO, 



John Morl«-y, red 100, 2 7R: 10^, 



Berald. fcarlet liO, 2.75:1000. 



Philadelphia, rose-pink llO, 6.10. 



20.00 

 J6.00 

 2S 00 

 2S.00 



Fair Maid, pink 100. $1 76: lOOU, $16 '0 



Dr.Choate, red luO, 1.76; 1000. 16.00 



Lo« Angeles, white HO, 1.76:110), 16 00 



Kooseyelt, crimson KiO, 1 "ie; 100). Ift.O) 



Encbautress, pink IdO, 2 26: l" 0, 20 00 



EochantrcBS. white 10 , 2.!6: 100O, 20 10 



Enchantress, rose-pink 100. 2.v6:l<0u, 20.00 



Thetalk of the town Is our spedllng H. W. Turner, Jr. Not enou«;h can b« said of this splendid Car- 

 nation. It producfS pure white floweis of extiaordlnarr keeploK qualities, lastlne from • <eht to ten days 

 when cat; an escel'ent varletj, b' th for In and outdooi cu turn. We now bare 26,010 of this variety flow- 

 ering In the field. 0<nie and look them over when in our nelfirhboibood. 



f°«runic Hooted CnittnKS, per 100, $tt.OO: p«r 1000,t4O.00 



Boston and Sword Ferns, stronv plants, balled $16,00; 6-liuh pins, $26.00 



Splendid, clean stock, which will please the most critical bnyer. 



POLDER & GROEN, Whtle$ale Horists, Nontebello, Cil. P. 0. Addrtss, t. R. 6, L« Aigeles, Cal. 



Mention The Review when yon write. 



STRONG. HEALTHY FIELD-GROWN ROSES 



Advance order for January delivery. Special price on followiofir new varie- 

 ties: British Queen, Chrislie-MiUer. George Dickson, Hadley, Irish Fireflame, 

 Jonkheer J. L Mock, Lady Alice Stanley, Kiiiarney Brilliant, King Georsre V, 

 Milady. Mme. Edouard Herriot, Mrs. Geo. Shawyer, Mrs. Charles Russell. Mrs. 

 Andrew Carnegie, Ophelia, Prima Donna. Prince E. C. d'Arenberg, Sunburst. 

 ClimbiDg Grass an Teplitz. Climbing Helen Gould, Climbing Frau Earl Druschki, 

 Climbing Richmond. Standard varieties, about three hundred. 



Write for tarado list 

 WKftTCRN ROSE CO. PAtADKNA, CAU 



MMtlon Th* B«Tlew when yon write. 



