22 



The Florists^ Review 



Dbcbubkb 24, 1914. 



Establtehed, 1897. by Q. L. GRANT. 



Published every Thursday by ^ 

 The FixjKisTs' Publishing C!o., 



SSl-seo Oaxton Bulldlnfr, 



606 South Dearborn St. , Chlcagro. 



Tele.. Wabaab 8195. 



RpRfiotered cable address, 



Florvlew. Chicagro. 



Entered as second class matter 

 t>ec. 3. 18'J7. at tlie post-office at Cbi- 

 cago. III., under the Act of March 

 3.1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertlsingr rat^s quoted upon 

 request. Only strictly trade ad- 

 yertlsing accepted. 



1 



NOTICE. 



It is impcMsible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



BOCtETY OF AMERICAN FLORISTS. 

 Incorporated by Act of Congreit, Karch 4, 1901. 



Officers for 1014: President. Theodore Wlrth, 

 MinDeapoIis; vice-president, Patricia Welch, Bos- 

 ton; secretary, John YounK, 53 W. 28th St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Officers for 1915: President, Patrlcli Welch. 

 Boston; vice-president, Daniel MacKorie, San 

 Francisco; secretary, John Young, 53 W. 28th 

 St., New Y'orlt City; treasurer, W. F*. Kasting, 

 BuCTalo. 



Thirty-first annual convention, San Francisco, 

 Cal.. August 17 to 20. 1915. 



Results bring advertising. 

 The Keview brings results. 



Just 100 days from Christmas to 

 Easter. But there wiil be a lot of things 

 doing in between. 



Next comes Easter, April 4, 1915, 

 which is early. But St. Valentine's day 

 now serves as a stepping stone. 



The consensus of opinion among those 

 engaged in other lines is that the begin- 

 ning of the new year will see a con- 

 tinued improvement in business, although 

 it is believed normal conditions will not 

 be reached for some time. 



This is the time of year we begin to 

 hear about the contents of greenhouses 

 being destroyed by the seepage of gas 

 from broken street mains. These losses 

 always come when the ground freezes 

 solid except under greenhouses. 



As the days begin to lengthen the 

 cold is supposed to strengthen, but the 

 growers have had to burn so much coal 

 in December that it seems as though 

 the backbone of the winter must have 

 been broken with the passing of the 

 shortest day, which also is one of the 

 busiest days for florists. 



The Gardeners' Chronicle, the lead- 

 ing English gardening journal, with its 

 issue of December 5 distributed a col- 

 ored plate of a xjaraation that it called 

 Wells' Champion. It was, of course, 

 Dorner's Champion, Wells being the 

 British agent. The picture was excel- 

 lent, but the color was not quite true, 

 containing ratlier more yellow than it 

 should. 



EEADY MONEY. 



The government has just published its 

 report of the new wealth created on the 

 farms this season. The table is as fol- 

 lows: 



1914. Increase 



tU-ops. Kiirin value. over 1913. 



Winter wlitut $ 070,000,000 $242,000,000 



Spring wheat 2u:{,000,000 27,000,000 



Corn 1,703,000,000 11,000,000 



Oats 490,000,000 (50,000,000 



Barley 10«,00{),000 10,000,000 



Uye 37,000,000 11,000,000 



Buckwheat 129,000,000 25,000,000 



Kla.\seed 1!),,''.00,000 'LOOO,©** 



Hav 770,000,000 *18,000,000 



Potatoes 199,000,000 •28,000,000 



Totals $4,:i41,r)0O.00i) $338,100,000 



•Decrease. 



No nation that produces annually 

 new wealth in such wonderful sums 

 could ever lack funds for the purchase 

 of flowers. ^ 



HONOBASLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 



Torsey, Ch.-irles M., I»well, Mass. 

 Kohr, E. W., Lancaster, Pa. 

 Sked, J. F., Westervllle, O. 

 Klelnhclnz, Wni., Ogontz, Pa. 

 Evergreen Nursery, Seattle, Wash. 



The Review stops coming when ithe 



subscription runs out. The green notice 



with the last copy tells the story; no 



bills are run up; no duns sent. 



WE SHOUIJ) SMII.E. 



Florists can join with those who re- 

 joice over the advance in freight rates 

 granted the railroads last week. 



While the action of the Interstate 

 Commerce Commission adds its mite to 

 the cost of living for each of us, the 

 commission excepts the one commodity 

 on which florists pay large sums of 

 money for freight — that's coal. The 

 freight rate on the commodities con- 

 sumed in quantities by other industries 

 go up, but the rates on coal stay where 

 they are. 



It puts us in the position of the man 

 who could view with equanimity the 

 mishaps that befell his wife's relations. 



IT DOESN'T PAY! 



A gentleman not a florist who some 

 years ago invested some money in a 

 greenhouse establishment, which he has 

 since run with a hired manager, re- 

 marked to The Review the other day 

 that he would like to sell out, as "it 

 doesn't pay any more." On inquiry, it 

 appeared the return on the investment 

 this year will not exceed twelve to 

 fifteen per cent! 



The Review would like to know of 

 another line in which an investment 

 would pay as well, considering that the 

 investor gives little personal attention. 

 It must be this party is more successful 

 than the average absentee owner of 

 greenhouse property. 



TO COBBESPONDENTS. 



Plan to put your Christmas trade re- 

 port in the editor's hands not later 

 than December 29 for publication in 

 the issue of December 31. Christmas 

 will be ancient history after that; we 

 shall have New Year's trade to talk 

 about in the issue of January 7. 



NEW YOBK OUABANTOBS. 



The committee in charge of the 

 flower show to be given in the Grand 

 Central palace. New York, March 17 

 to 23, 1915, has raised a guarantee fund 

 that stands to date as follows: 



A. N. Plerson $250 



I^rd & Burnham Co. 250 



.Julius Roehrs 250 



Peter Henderson & 



Co 250 



F. B. Plerson 250 



Clement Moore 250 



mtchlngs & Co 125 



Komitsch & Junge. 100 

 Cut Flower Erch . . 100 

 Valentin Burgevin's 



Sons 100 



Richard Holloman. 100 

 W. H. Duckham... 100 



C. H. Totty 100 



Jos. A. Manda 100 



W. H. Slebrecht... 100 

 W. E. Marshall & 



Co. 



100 



Bobblnk & Atkins. 100 

 Chas. O. Weeber. . 100 

 Dallledouze Bros... lOO 

 BenJ. Hammond... 100 

 Moore, Hentz & 



Nash 100 



Doubleday, Page & 



Co 100 



Wm. Nilsson 100 



A. S. Burns, Jr 100 



F. K. Newbold 100 



John Lewis Childs. 100 



A. L. MUler 100 



Oscar Boehler 100 



James N. Stuart... 100 

 Anton C. Zvolanek. 60 



J. B. Nugent $ 50 



M. C. Ebel 60 



R. J. Irwin 60 



Robert Koebne CO 



John Relmels' Sons 60 



J. H. Flesser 60 



A. T. De La Mare. 60 



C. A. Dards 60 



F. W. Marquardt. 6ft 



A. T. Bunyard 60 



A. Cowee 60 



Geo. W. Crawbuck 60 



John Miesem 60 



John Donaldson .... 60 



L. J. Renter 60 



Madsen & Chrlsten- 



sen 60 



0. F. Nelpp 60 



Vaughan's Seed 



Store 60 



Knight & Struck Co. 60 

 Tuxedo Hort. So- 

 ciety 26 



Paul A. Rlgo 26 



E. W. Holt 25 



Guttman & Raynor '26 



John Btrnie 25 



A. McCounell 26 



Qetr. T. Schuneman 26 



1. p. Hendrlckson. . 25 

 A. H. Langjabr... 25 



E. C. Horan 26 



A. E. Hogg 10 



F. H. Wiltshire... 10 



THE PLEASUBE IS OUBS. 



Every now and then someone ex- 

 presses surprise that The Review should 

 "take the trouble" to answer so 

 painstakingly as it does the large num- 

 ber of inquiries received. But ex- 

 perienced newspaper men know that the 

 number of letters of inquiry an editor 

 gets is the best possible index to the 

 standing he has with his people and of 

 the value of his paper as an advertising 

 medium. Consequently, you do an editor 

 a favor when you write him a letter, 

 and the care he takes with his reply is 

 only the evidence of whether or not he 

 appreciates your confidence. This is 

 how: 



I want to thank yon for the valuable Informa- 

 tion you sent me concerning the extermination 

 of the white fly. The Review Is a valuable asset 

 In Itself, to any business, but this is not all; 

 your timely and useful answers to florists' prob- 

 lems are much abpreciated by the trade. 



Let me congratulate you on your Christmas 

 Issue; It Is complete with up-to-tbe-mlnute In- 

 formation. Long may you live and prosper. 



W. Bennlng, Sr. 



CHIOAOO. 



The Market. 



One does not expect a high degree of 

 activity in the market the week before 

 Christmas, so it was taken as a matter 

 of course that last week's business was 

 only moderately heavy. The supply of 

 stock was much greater than it ordi- 

 narily is in the corresponding week of 

 the year. Usually the penultimate week 

 before Christmas sees a short supply 

 and steadily stiffening price9> with 

 some scrambling for stock. This was 

 not the case this year. With the ex- 

 ception of a few novelties never in 

 large supply, there was an abundance 

 of stock for the demand. Saturday 

 brought a somewhat more active con- 

 dition, the ordinary business being 

 strengthened by a number of shipping 

 orders that apparently were planned to 

 get in just before Christmas prices took 

 effect. 



Relative to the demand, this market 

 never has had so large a Christmas sup- 

 ply as is the case this year. The open- 

 ing of the week found the situation 



