24 



The Florists' Rcvkw 



Deckubbb 24, 1014. 



rtfd. A HAPPY NEW YEAR 



AND KNOWING WE CAN FULFILL THE OBLIGATION, LET US HELP MAKE 



1915 a Prosperous One 



start right by sending your order for New Year's stock. Do it now. To those who have favored us with their 

 orders in the past, iet us thank you for your confidence, and we need not add that we will continue to give ti|e same 

 service and satisfaction ihat has enabled our firm to take an important position in the world's greatest fiower market. 



We expect to do big^ger and better things for our patrons in the comioff year, and if you are not already a 

 customer, it will be worthy of your consideration to give us a trial. We are growiiiBt— why not grow with us? 



A PROGRESSIVE FIRM WITH PROGRESSIVE PRINCIPLES 



Erne A Klinoel 



30 E. Randolph St. 



It, D. Phone 



Kandolpta 6S78 



Anto. 41-71* 



CHICAGO 



Mention The Review when yon write. 



L. D. Phone 

 BAndolpb 5449 



SZl'Sr 1/6 n.Hich^8j^ Ave. —--«-- -«- eKicQ._gG 



Orchids :: Violets :: Roses :: Carnations 



Everything^ Seasonable in Flowers and Greens. 

 WRITK, WIRE OR PHONS. 



■Mention The Review when you write. 



somewhat complex. Including Mon- 

 day's mail, the number of out-of-towr. 

 orders for shipment this week is as 

 large as ever has been the case at 

 Christmas. But it is the almost unani- 

 mous report that the orders are not so 

 large as usual, nor do the prices in 

 most cases range so high as ordinarily 

 is the case. A large percentage of the 

 buyers appear to have been uncertain 

 as to the outcome and consequently or- 

 dered only a part of their usual require- 

 ments. Seemingly, tbey intend to play 

 safe, engaging moderate quantities of 

 stock and relying on late telegraph or- 

 ders should business make additional 

 supplies necessary. Also they have cut 

 down on the number of flowers of high- 

 est quality, ordering a larger proportion 

 of the medium-priced grades. 



As this condition became apparent 

 the wholesalers naturally began to get 

 nervous. They cannot yet foresee the 

 finish. There is general confidence that 

 the run of late telegraph orders will 

 break all records, just as was the case 

 at Thanksgiving. If this expectation 

 fails to be realized, the market, instead 

 of stiffening, as many expect, will 

 weaken as the closing hours of the 

 Christmas rush draw near. At the 

 time of going to press, December 23, 

 the market is strong, as it always is 

 on the heavy shipping days — there is 



too much work getting out shipping or- 

 ders to permit much discussion with 

 local buyers, whose turn comes after 

 the shipments are on the rail. 



The situation in the eastern markets 

 as regards Beauties has had a pro- 

 nounced effect here. Eastern houses 

 have been willing to ship Beautjes here 

 cheaper than they ever before have 

 been sold in this market for Christmas. 

 The result has been to depress the value 

 of the local stock. Some houses feel 

 that they can clean up at $10 to $12 

 per dozen and are refusing to meet 

 the quotations from the east, but 

 others are willing to meet the quantity 

 buyer half way. As a result long Beau- 

 ties in lots of 100 or more have sold 

 as low as $65, with the end not in 

 sight. The market is heavily supplied 

 with roses and the color of Killarney 

 has improved to the point where gen- 

 eral satisfaction should result. A 

 large part of the rose stock is thin in 

 the stem and some trouble is antici- 

 pated on this account. It is com- 

 mented that Russell is not so popular 

 as was expected; the buyers as a body 

 are deterred by the price; they would 

 clean it up in a minute at the same 

 price asked for other roses. Hadley is 

 in better shape than heretofore and the 

 moderate supply will be taken up 

 quickly. Chicago never has had so 



many Bichmonds as this Christmas; the 

 orders principally call for the medium 

 grades. Ward seems relatively the 

 scarcest of roses. 



Carnations are in large supply and 

 there seems no likelihood that any or- 

 ders will be shipped short unless too 

 little time is allowed. Poinsettias are 

 abundant, but not so plentiful as last 

 year. Cattleyas are the scarcest item. 

 Violets are not in large supply, com- 

 pared to some other years, but there 

 seems no scramble for them. Stevia 

 is everywhere. There are not many 

 sweet peas. Paper "Whites are in heavy 

 supply and there is enough valley, lilies 

 and all the miscellaneous flowers to 

 take care of any business now in sight. 



In accordance with a forecast in this 

 column three weeks ago, boxwood 

 turned scarce last week. Shippers in 

 Virginia in some cases took the trou- 

 ble to explain that the weather was too 

 bad for the cutters, but some simply 

 did not fill orders and said never a 

 word. Consequently some wholesalers 

 found themselves hard put to it to take 

 care of their customers and any box- 

 wood not needed for orders became 

 worth the best price of the season. 



Bouquet green cleaned up last week 

 with a snap that stung some of those 

 who were not watching. On a steadily 

 falling market, some dealers sold out. 



