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66 



The Florists' Review 



Dbckhber 24, 1914. 



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ASJiSAS 



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Pacific Coast Department 



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Los Angeles, CaL — Burglars recently 

 entered the store of the American Flo- 

 rist and attempted to open the safe. 

 They battered the combination dial, 

 but were unable to force open the door. 



OAKLAND, CAL. 



The Market. 



With only a i^vi^ days ahead of us 

 to get things in shape for the rush, 

 there is activity on all sides. Sales 

 are slow to begin, compared with other 

 years. Florists are preparing for good 

 business, but they are buying conserva- 

 tively and trusting there will be an 

 agreeable surprise at the last. The* 

 wholesale prices on plants seem to be 

 high in comparison with the stock 

 shown, so the stores will have to figure 

 on small margins. Cut flowers have 

 been plentiful up to the present time 

 and the prices have been considerably 

 below those of previous years. Some of 

 the best rose growers are throwing their 

 stock on the market for what it will 

 bring, but the next few days will cause 

 a wonderful change. Carnations are 

 plentiful, but the keeping qualities are 

 not what may be expected. Mums 

 are about gone; there will be no good 

 stock offered for Christmas. Violets 

 are also scarce; the rains came too late 

 to help the supply for the holidays. 

 "Valley and orchids are plentiful, with 

 a normal demand. There has been a 

 noticeable decline in the demand for 

 flowers in the social circles. Corsage 

 work has fallen off at least fiftj' per 

 cent. While the shoulder bouquets are 

 being used more, the returns are usually 

 smaller. Poinsettias are fine and as 

 cut flowers they sell well, retailing 

 at $4 to $7 per dozen. 



Green goods are plentiful, with a 

 steady demand. Holly is scarce and lit- 

 tle is to be had locally. The best is 

 being shipped from Oregon. The ilex 

 berries are used in great quantities and 

 in a measure surpass the holly. 



Various Notes. 



E. James has a fine lot of general 

 blooming plants ready for the holidays. 

 He is considered the best grower in 

 this section. 



The H. M. Sanborn Co. reports busi- 

 ness as satisfactory. A general line of 

 cut flowers and plants, as well as bulbs 

 and seeds, is carried. Seasonable col- 

 ors are well displayed in the window, 

 with a choice arrangement of plants. 



Clarke Bros, have a well arranged 

 place, with a good variety of flowers 

 and plants. They quote conditions as 

 being favorable. 



A call at the principal stores in San 

 Francisco found everything in readi- 

 ness. Joseph's, the new flower store, 

 is one of the finest in the city. It oc- 

 cupies the entire building of four floors, 

 with private elevator. Plant display, 

 tea, and art rooms are on separate floors. 

 Their ads feature fruits, flowers and 

 favors. 



Pelicano, Rossi & Co. have a large 

 foree constantly busy taking care of 

 their increasing trade. They have one 

 of 4be largest retail establishments on 

 the coast. E. R. C. 



LOS ANGELES. 



The. Market. 



Prospects are good for Christmas 

 business at this writing, with plenty 

 of good stock in almost all lines and 

 plenty of inquiries. Red roses are 

 plentiful and good, but red carnations 

 are a little short. Poinsettias are fine, 

 but at present writing it is raining 

 heavily, and this may damage the 

 bracts somewhat. Poinsettia plants are 

 going to be scarce, but there are 

 plenty of azaleas, begonias, cyclamens 

 and other suitable plant stock. Red 

 chenille is much in evidence in all dec- 

 orations now; also the dyed ruscus. 

 Greens of all kinds and local holly and 

 wreathing are plentiful. Imported 

 holly trees are scarce, many of them 

 having lost their foliage in transit. A 



few northern grown plants have been 

 sent in, but they are of fair quality 

 only. 



Various Notes. 



A light frost visited this section the 

 night of December 13, but practically 

 no damage was done. The rains of the 

 previous days had softened the growth 

 and the ground, and this will enable 

 the fruit tree men to get their trees 

 dug, as the frost and wind have quite 

 settled the foliage. A few young 

 orange shoots and some of the more 

 tender plants were touched, but the 

 cool nights will do far more good than 

 harm, unless we get much lower tem- 

 peratures than this. Pasadena, the 

 San Gabriel valley and the foothill 

 towns under the Sierras apparently suf- 

 fered worse than Los Angeles. 



Older orchid growers will remember 



$1.50 to $2.00 per dozen 



S. MURATA & CO 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, 



CAL, 



Mention The Review when you write. 



ROOTED CARNATION CUTTINOS 



Fair Maid, pink 



Dr.Choate, red Ida 



Lo8 Angeles, white liK), 



Rooflevelt, crtmson lUO, 



Enchantress, pink 100, 



EnchantreBS, white lO' , 



Enchantress, rose-pink 100. 



100, %l.-i6: 1000, $16.(0 



1.75; 1000. lA.OO 



1.75; IIOO, 15 00 



1 76;10Oi), 16.0-t 



2 25: li) 0, 20 00 

 2.25; 1000, 20 (0 

 2.75; luOU. 20.00 



Victory, scarlet 100, $2.26; 1000, $20.0» 



Rosette, brlKht pink 10). 2 26; 1000, 20.00 



D irothy. rosu pink 100. 2.76; lono, 26.00 



John Morley, red... 100, 2 76; lono. 25 00 



Herald, scarlet liO, S. 76; 1000. 25.00i 



Philadelphia, rose-pink UO, 6.10. 



The talk of the town is our seedling H. W. Turner, Jr. Not enouRh can be said of this splendid Oar- 

 natloD. It prodaces pare «blte floweis of extraordinary keeplnor qnalltles, lastlnir from •■sht to ten days 

 when cat; an excellent Tarlety, b< tb for in and outdoor cutnre. We nnw have 25,010 of this variety flow- 

 ering in ttie field. 0<>me and look them over wlien in our nelgbboihood. 



8«roiiK Booted Cmttnsa, per lOO, $6.00; per I000.$40.00 



Boston and Sword Ferns, strong plants, balled (16.00; 6-lncb pans. $25.00 



Splendid clean stock, which will please the most critical buyer. 



rOLDEK & GKOEN. Wkilesale FMsts, Ntitekelk, Cd. r. 0. AMnn, I. K. S. Lk Aigele$, CiL 



Mention Ths Review when yon write. 



STRONG. HEALTHY FIELD-BROWN ROSES 



Advance order for January delivery. Special price on following new varie- 

 ties: British Queen, Christie-MiUer, George Dickson, Hadley, Irish Fireflame, 

 Jonkbeer J. L Mock, Lady Alice Stanley, Eillamey Brilliant. King George V, 

 Milady. Mme. Edouard Herriot, Mrs. Geo. Shawyer. Mrs. Charles Russell, Mrs. 

 Andrew Carnegie, Ophelia, Prima Donna, Prince E. 0. d'Arenberg. Sunburst, 

 Climbing Grass an Teplitz, Climbing Helen Gould, Climbing Frau Earl Dnischki, 

 Climbing Richmond. Standard varieties, about three hundred. 



Write for trade Ust 

 WKtTIIIN ROSE CO. PASAOKNA, CAL. 



Mention The Review when yon write. 



H. N. GAGE CO., Inc. 



536>^ So. Broadway, LOS ANGELES, CAL. 

 WHOLESALE FLORISTS NURSERYMEN 



^ 



Mention The Review when you write. 



