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The Florists^ Review 



Dbcbubeb 24, 1914. 



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NEWS OF THE NURSERY TRADE 



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The < Massachusetts Agricultural Ex- 

 perimont Station recently issued Bulle- 

 tin No. 156, "I^lectrieal Injuries to 

 Trees," by George E. Stone. 



N, A. Rasmussex, of Oslikosli, Wis., 

 was elected president of tiie Wisconsin 

 State Ho"rticultural Society at its iinnnal 

 meeting at Madison last week. 



' Thk Ehn City Nursery Co., of New 

 Haven, Conn., has increased its capital 

 stock to $200,000, of Avhicli $125,000 

 will be common stock and $75,000 pre- 

 ferred. 



J. H, Smith, proprietor of a large cit- 

 rus nursery near Sacramento, Cal., is pre- 

 paring to start another on forty acres of 

 land which he has purcliased near Or- 

 land, Cal. 



The firm of Koolbergen & Sliedrecht, 

 Boskoop-,' Holland, will be dissolved Jan- 

 uary 1, the business being continued by 

 Harry Koolbergen, who is well known 

 jjj America through his annual trips here. 



Notice of the death of Mrs. Jessie S. 

 Moss, founder of the Huntsville Whole- 

 sale Nurseries, at Huntsville, Ala., and 

 mother of Milton Moss, well known to 

 those of the trade, will be found in this 

 Meek's obituary column. 



The stock held by W. H. Bsfird in the 

 Highland Nursery Co., Cedar Rapids, 

 la., has been sold to his brother, J. E. 

 Baird, who has been in charge of the 

 company's nursery at North Liberty. 

 W, H. Baird will remain with the con- 

 cern fpr the present at least. 



"Although we have not closed up 

 our books for the year," writes K. M. 

 van Gelderen, proprietor of tlic Ever- 

 green Nurseries, at Long Branch, N. ,T., 

 "we have so far this year increased our 

 sales sixty-five per cent, which does not 

 look much like hard times with us. ' ' 



Arid acres of the west may be put 

 under cultivation to yield fruits, if re- 

 cent reports are true. It is declared 

 that two seedling fruit trees brought to 

 this country from Cliina by the Depart- 

 ment of Agriculture will grow on the 

 alkali spots, hitherto occupied only by 

 sagebrush. The trees come from tlie 

 liigh and arid lands of western China, 

 and a-re Aniygdalus Davidiana, a seed 

 ling peach, and Prunus Pseudo-Cerasus. 

 a seedling cherry. Interesting, perhaj)-' 

 important, if true. 



VALUE OF PUBLICITY WORK. 



The more the subject has been dis- 

 cussed the more strongly have nursery- 

 men come to believe that their line 

 could be immensely aided by jiublicity 

 work on the part of individual members 

 of the trade and, more particularlv, by 

 the various trade organizations. Those 

 who have tried it once, have found 

 newspapers of all kinds and sizes, met- 

 ropolitan and village, ready, and often 

 glad, to accept contributions of an in- 

 formative, if not of a news, nature. A 

 first attempt will show the way to ex- 

 tensive and effective publicity. In- 

 dividuals can do the work in their own 



Please cut out of my ad for Privet 

 the 18 to 24-iDcb, as I am all sold 

 out of that size. The Review cer- 

 tainly does brios the answers. 

 Charles L. Smith, 

 Oct. 13, 1914. Pennsgrove. N. J. 



home towns, leaving the larger fields to 

 the organizations. H. E. Hall, of Sher- 

 man, Tex., in his address on this subject 

 before the Texas Nurserymen 's Associa- 

 tion recently, indicated the points on 

 which the jjublic especially needs educa- 

 tion. He said: 



"The public certainly needs to be 

 educated as to when to plant, where to 

 plant and what to plant. Some people 

 have so little knowledge on these points 

 that they order hackberry trees for 

 planting in July; we are all familiar 

 with the atrocities committed by some 

 in the arrangement of shrubbery on the 

 lawn, and all of us have calls for north 

 pole plants that will stand the Texas 

 climate. 



' ' Another point on which general edu- 

 cation is badly needed is how to care 

 for the trees and plants after they have 

 been planted. Of course, there are cases 

 where specific instructions are needed, 

 but there are a great many general 

 rules, which, if they were commonly 

 known, would be of much benefit to the 

 planter. To buy roses from a depart- 

 ment store and then comjtlain that roses 

 will not do well in 'my yard,' is a 

 common occurrence, but the trouble is 

 with the purchaser, though he does not 

 know it, and he should be informed. 



"Another benefit to the people is that 

 of increasetl value of property from an 

 {esthetic as well as a financial stand- 

 point. Many a man has paid more for 

 a piece of j>roperty well planted than 

 for one on which there is little or no 

 planting. Those who are sufficiently in- 

 terested "in art to own valuable paint- 

 ings certainly know how to appreciate 

 a setting of trees and shrubs in artistic 

 arrangement. When it is generally 

 [iracticed, the value will begin to be 

 understood, and publicity could do much 

 good along this line. 



"There is a growing feeling that be- 



cause a person has dealt with an un- 

 scrupulous agent or nursery the whole 

 fraternity is 'on the beat,' and 

 nurserymen could do a world of good by 

 informing the public that the cheapest 

 stock is not that carrying the lowest 

 price, but that which is put out by a 

 responsible nursery, and . that they 

 should never deal with any except those 

 who are thoroughly reliable and re- 

 sponsible. 



' ' Another advantage of this publicity 

 work is that examples could easily be 

 given of incomes derived by people who 

 make a business of growing fruits and 

 nuts; people could be informed about 

 how long it takes different fruits and 

 nuts to come into bearing. Then they 

 could easily tell if a salesman were 

 eyaggorating or prevaricating, and such 

 could be put out of business, if possible, 

 or made to mend his ways. Educating 

 the people would have a strong tendency 

 this way and publicity of the right kind 

 would hell* in educating a great many 

 people. ' ' 



SUED FOB BREACH OF CONTRACT. 



Refund Clause No Defenss. 



In the case of Sanford vs. Brown 

 Bros. Co., 101 Northeastern Reporter 

 797, the New York Court of Appeals 

 laid down these important principles of 

 law. atfecting the interpretation to be 

 given contracts for the sale of nursery 

 stock or other goods: 



"When the seller furnishes the form 

 of contract, any doubt as to its mean- 

 ing must be resolved in favor of the 

 buyer, and every written agreement is 

 to be construed, if possible, to make it 

 fair to both parties." 



In the case above cited it appeared 

 that plaintiff bought a quantity of 

 peach trees from defendant under an 

 agreement which contained this clause: 

 "Any stock which does not prove to be 

 true to the name as labeled is to be re- 

 jdaced. or purchase price refunded," 

 and plaintiff sued for damage claimed 

 to liave been sustained by him on dis- 

 covering that the trees sold were not 

 of the quality called for by the contract, 

 a fact which was not discovered until 



NURSERY STOCK FOR FLORISTS' TRADE 



FRUIT TREES ORNAMENTAL TREES SHRUBS 



CLEMATIS SMALL FRUITS 



^lL?.t ROSES EVER6REENS 'f^cr.. 



W. it T. SMITH COMPANY, Geneva, N. Y. 



MwrtloB Th« BfTlgw wb— yog 



wrlw* 



THE 



NacNiff Horticultural Co. 



S*ttclBDi«D and HortiealturUt* 



56 Veiey Street, NEW YORK CITY 



Mention The B«t1«w whn yoa write. 



Bobbink & Atkins 



NURSERYMKN. 

 FLOmtTS and PLANTERS 



RUTBERrORD. NEW JERSEY 



. MtBttoB TIM BcTtafw whn tm witto. 



