DECBMBun 81, 1914. 



The Florists' Review 



11 



SOCIETY OF AMERICAN FLORISTS. 





|HIS is a great day for the 

 Society of American Flo- 

 rists. It marks the realiza- 

 tion of the long cherished 

 idea of affiliation. Five af- 

 filiated societies now be- 

 come active in the man- 

 agement of the 8. A. F. through the 

 seating of their presidents on the 

 board of directors in pursuance of the 

 change in the constitution which pro- 

 vides a directorship for the president 

 of every affiliated society that has 100 

 paid up members on the S. A, F. mem- 

 bership roll. The societies which thus 

 far have asked for directorships under 

 this provision are the American Bose 

 Society, the American Carnation So- 

 ciety, the Florists' Telegraph Delivery, 

 the New York Florists' Club and the 

 Florists' Club of Philadelphia. 



The year of the S. A, F. ends De- 

 cember 31, and New Year's day Pa- 

 trick Welch, elected to the presidency 

 at the Boston convention last August, 

 assumes the duties of the office. Daniel 

 MacEorie, of San Francisco, the next 

 convention city, becomes vice-presi- 

 dent. Secretary John Young and 

 Treasurer W. F. Kasting were re- 

 elected for 1915, so that there is no 

 change in these offices. 



At the same time the terms of C. 

 H. Totty and John A. Evans expire, 

 they having served 

 on the board of di- 

 rectors for three 

 years. In addition 

 to the officers for 

 1915, and the presi- 

 dent for 1914, the 

 board of directors 

 now consists of 

 A. F. Poehlmann, 

 Thomas Roland, J. 

 J. Hess, J. A. Pe- 

 terson, and the two 

 new appointees, 



Wm. R. Nicholson 

 and Robert C. Kerr, 

 together with W. 

 R. Pierson, S. J. 

 Goddard, Irwin Ber- 

 termann, H. A. Bun- 

 yard and George 

 Burton, who obtain 

 their seats by vir- 

 tue of the action on 

 affiliation taken at 

 the Boston conven- 

 tion. 



Salutatory. 

 In assuming the 

 duties of the presi- 

 dency Mr. Welch 

 addresses the offi- 

 cers and members 

 of the S. A. F. as 

 follows: 



New Year's greet- 

 ings from the presi- 

 dent of the Society 

 of American Flo- 

 rists: 



One of the priv- 

 ileges, as well as 

 one of the pleasant 

 duties of the presi- 

 dent of the Society 

 of American Flo- 

 rists, is to wish each 

 and every member 



OFnCERS FOR I9J5. 



PRESIDENT 



Patrick Welch Boston, Mass. 



VICE-PRESIDENT 



Daniel MacRorie San Francisco 



TREASURER 

 William F. Kasting Buffalo. N. Y. 



SECRETARY 

 John Young New York 



DIRECTORS 

 A. F. Poehlmann. Morton Orove. 111. 

 Thomas Rowland, Nahant. Mass. 



J. J. Heas. Omaha, Neb. 

 J. A. Peterson, Cincinnati 

 Wm, R. Nicholson. Framingham, Mass. 

 Robert C. Kerr, Houston, Tex. 

 Wallace R. Pierson, Cromwell, Conn, 

 S. J. Goddard, Framingham, Mass. 

 Irwin Bsrtermann, Indianapolis 

 Harry A. Bunyard, New York 



George Burton. Philadelphia 



of the society and his family a happy 

 and prosperous New Year. 



While we are just now emerging 

 from a period of dullness, I believe 

 that, in the near future, times will 

 change much for the better. Already 

 we see grain shipments becoming ex- 

 tensive, shoe and textile manufactur- 

 ers report increasing business, the au- 

 tomobile and steel industries are 

 shpwing immense improvement and, 



f bv indiv 



best of all, the banks of the country 

 are giving more confidence for the 

 near future. 



Thomas Reed once said that "the 

 alternation of good and bad times ante- 

 dates the pyramids," and that cer- 

 tainly ought to give us courage, as we 

 know it is extremely true. Commer- 

 cial horticulturists, together with the 

 other great business interests of our 

 country, have shared the losses for 

 the past season and, although we are 

 apt to think that our particular busi- 

 ness has been hit the hardest, we 

 know that this is not the case. But, 

 however that may be, the dominant 

 note of the commercial horticulturists 

 throughout the United States must be 

 that good times are coming and soon 

 will be here. 



Once more, I wish to express to you 

 my gratitude and appreciation for 

 the honors our society has conferred 

 upon -me. I know that, with these 

 honorsj I have increased responsibility 

 and I intend, with your support, to 

 shoulder this responsibility and to 

 carry it successfully throughout the 

 year. 



At the beginning of the year, when 

 we all make good resolutions, I want 

 one of the resolutions of this society 

 to be that it will work to increase 

 our membership. Of the 10,000 firms 

 now engaged in 

 floriculture and hor- 

 ticulture in the 

 United States, but 

 twenty per cent of 

 them are members 

 of our society. This 

 ought not to be, 

 and must be cor- 

 rected. We must 

 impress upon the 

 minds of those who 

 are not members 

 that, while there 

 are many local 

 clubs and other na- 

 tional organizations, 

 organized for the 

 advancement of 



floriculture and hor- 

 ticulture, still we 

 are the most impor- 

 tant society in 

 America, whose aim 

 and purpose have 

 accomplished much 

 in the past and, with 

 their cooperations, 

 will extend the field 

 of their operations 

 materially in the 

 future. 



I hope that the 

 gentlemen appoint- 

 ed to the board of 

 directors and per- 

 manent committees 

 with our state vice- 

 presidents will 

 prove themselves 

 leaders in the new 

 crusade to increase 

 membership, 

 now living 

 age of co- 

 and what 

 formerly done 

 lividuals is 



