28 



The Florists^ Review 



Decbmbsb 31, 1914. 



QUALITY AND STYLE 



IN 



FLOWER BOXES 



AT NO GREATER COST 



Quality of material used in addition to tlie practical and hand- 

 some non-fading shades in which the boards are finished, bring 

 style and distinctiveness to the package. 



Write for our illustrated catalog in colors, also price list 

 and samples. 



THE SEFTON MFG CO., "S,^kS»S.- 



Mention The Review when you write. 



tire structure and saved the day, for, 

 notwithstanding a generous supply, 

 prices for all varieties held steady. 

 American Beauties were specially in 

 demand, with selected flowers bringing 

 75 cents each, and none too many for 

 the demand. The novelties also were 

 disposed of at satisfactory prices, but 

 no unreasonable or abnormal quotations 

 prevailed. All the standard sorts 

 ranged from as low as 2 cents up to 

 10 cents, and the leading novelties did 

 not go above $3 per dozen. 



The break in carnations was unex- 

 pected. The supply was enormous and 

 the best prices were obtainable early 

 in the week. The nearer the dawn of 

 Christmas the lower fell the prices, 

 many thousands remaining unsold on 

 Christmas eve. Even the red varieties 

 shared in the general slump. From $4 

 per hundred down is a fair summary 

 of the carnation situation. 



A remarkable overflow of orchids was 

 one of the surprises of the holiday 

 season. One firm handled 5,000 of 

 them. Prices were disappointing. Val- 

 ley seldom sold above 4 cents, although 

 much of it was well worth 5 cents. 

 Lilies fell to 6 cents for the best, and 

 large quantities sold as low as 4 cents. 

 There were few mums and only a light 

 demand for them. Violets were aggres- 

 sive and independent when the holiday 

 week opened and humble when it closed. 

 The firms which make the violet their 

 specialty were greatly disappointed. 

 The accumulations were heavy as the 

 w^k closed and prices were down to 

 less than half the Monday quotations. 



There was a great abundance of 

 other flowers, daisies, mignonette, hya- 

 cinths, narcissi, pansies, wallflowers and 

 forget-me-nots. Callas, lilacs, aspara- 

 gus, smilaz and evergreens of every 

 variety were also plentiful. 



The ribbon houses found the demand 

 lighter than usual. The supply houses 

 enjoyed the greatest prosperity of their 

 careers and the g^'een goods men were 

 simply overwhelmed with business. 



A cold wave was another trouble- 

 maker that arrived December 24 and 

 held through Sunday, zero being 

 reached December 26, the coldest De- 

 cember weather ever known in New 

 York. The drop in temperature added 

 to the troubles of the plant growers 

 and the retail florists, everything hav- 

 ing to be heavily wrapped before de- 

 livery. But it was a plant Christmas 

 nevertheless, with few calls for the 

 high-priced combinations, but a great 

 number for the medium-priced offerings 

 and about equal to less warring seasons 

 in the aggregate of distribution. 



Various Notes. 



The Kervan Co. says this was the 



Mention The Bcrlew when you write. 



Plants Sell Better 



when the ntl7 clay DOti 

 are hidden by the at- 

 tractiye and artUtio 



■VKR-IWADY 



POT covms 



Stronf cardboard 

 foondation. Bett Qual- 

 ity waterproof crepe 

 paper, illk fiber ribbon 

 ties at top and bottom. 

 Finnly held with Im- 

 proTed metal f aatenlnss. Famished In fonr 

 colors and many slaes. Write for samples and 

 price list today. Send lOc for postace. 

 If BB - BIADT riiOWIB POT COTBB CO. 

 146 Hushes Ave., Buffalo, N. T. 



♦- // * 



MeetlOB Tb» B«t1«^ wb— TOO wrif . 



The Climax Cut Flower Boxes 



Climax Manufacturing Co. 



Main Office and Plant, 

 200 Factory Street 



CASTORLAND, • . NEW YORK 



^•ntlnn Th* R«t1#'w ^rhm nm writ* 



best Christmas yet. Day and night 

 all last week the veteran and his quar- 

 tette of sons, with their helpers, were 

 as busy as busy could be. 



Samuel Woodrow says this was the 

 best holiday trade he has ever experi- 

 enced. Not a plant of any value was 

 left. 



J. K. Allen reports a splendid rose 

 trade, especially on the new varieties, 

 and there were no poinsettias left in 

 pots or pans. 



B. Bosens reports an unprecedented 

 sale of the frieze roping, of which he 

 claims to be the sole importer. 



The New York Florists' Supply Co. 

 found its extra store a great con- 

 venience. Mr. Cotsonas says the new 

 store at 118 West Twenty-eighth street 

 will soon be ready for occupancy. 



Hanschild & Co. are concentrating 

 their business at 102 West Twenty- 



Ollv* Qr««n Cut Fk>w«r 



DESIGN ul SPRAY BOXES 



ALL PULL TKLSSCOPK 



No charg* for prlntiac on orders of 000 sad ovsr 

 Per 100 Per 100 



18x6x3 ..$2.25 28x8x4 ..$4.30 

 21x6x3is.. 2.65 30x6x319.. 3.75 

 24x5x31^.. 2.85 36x8x5 .. 6.50 

 24x8x4 .. 3.75 42x8x6 .. 11.00 



II 

 II 



30x10x6, for spnji. . 



36x11x7. ' 



48x11x7, ' 



16x16x8, " designf 



18x18x8, " 



20x16x8, " 



20x20x8. " 



24x20x8. " 



24x24x8. " 



26x17x8. " 



Per 100 

 ..I 8.60 

 .. 11.60 

 .. 16.00 

 .. 11.00 

 .. 12.00 

 .. 12.60 

 .. 13.75 

 .. 15.00 

 .. 16.00 

 .. 15.26 



Per 21 

 $2.50 

 3.00 

 4.00 

 3.00 

 3.25 

 3.26 

 3.76 

 4.00 

 4.60 

 4.00 



C.C.POLLWORTH CO.,'^'^-''-' 



'Wlaoonsla. 



MeatloB Tb* B»Tlew wbi ype writs. 



QUALITY BOXES 



for cut flowers and designs are our specialty. 

 Use them and attract the best trade in youi 

 city. Made to order— any size, shape or de- 

 sign, lined or unlined. 



E SCHULTZ &co.,«--'S,;s.n;?''" 



eighth street, with violets as their 

 specialty. 



Nicholas Lecakes is much pleased 

 with the holiday trade as a starter in 

 his new enterprise. 



George Polykranas, manager of the 

 United Cut Flower Co., says they have 

 ninety-eight growers shipping to them. 



Bussin & Hanfling say the novelties 

 purchased in Europe before the war, 

 by their Mr. Bussin, sold far beyond 

 their expectations. 



J. J. Coan, manager of the Qrowers* 

 ' Cut Flower Co., reports handling large 



