30 



The Florists' Review 



DSCEMBEB 31, 1914. 



ROOTED 



CARNATION 



CUTTINGS 



LMk bi Mr Cliafied Ad 



THE LEO NIESSER CO. 



WHOUSAU FLORISTS 



PHILADELPHIA, PA. 



BALTIMORE and WASHINGTON 



MATCHLESS 

 and ALICE 



ROOTED CUTTINGS 



Early Delivery 



Philadclphia-^rown Beauties 



HIQH = QRADE 

 CARNATIONS 



You cannot expect to build up a 

 good business on Carnations unless 

 you have the right stcipk. Good 

 Carnations is one of our strong 

 points. Caroations we use for ship- 

 ping are the newer varieties and 

 flowers of the best keeping qu Ci- 

 ties. Let us send you a sample 

 shipment. 



As usual, we carry the best and largest supply of Beauties in this market. 

 To place your orders with us insures you the best quality and a reasonable price 

 Let us quote you on Beauties. Plenty of the medium sizes and thousands of 

 long ones. 



In Pink Roses we can recommend to you 



KILLARNEY BRILLIANT 



It's a better flower and much superior to the old type of Eillarney for long 

 distance shipments. The cut of 40,000 plants guarantees you both quality and 

 quantity. Prices are very reasonable. 



Headquarters for LILAC 



We represent the largest Lilac grower in this section and cfin furnish you 

 any quantity of high-graHo Lilac. 



Mention The Rerlew when yon writ*. 



PHILADELPHIA. 



The Market. 



It was a white Christmas. Nobody 

 expected it, or the cold wave that 

 rushed in at the same time as the snow, 

 and nobody expected a particularly good 

 Christmas in the cut flower market. Per- 

 haps nobody was disappointed in this 

 view, as the Christmas business lacked 

 the snap of former years. Yet when 

 it is considered how general is the de- 

 pression in other lines, business was 

 as good as a conservative forecast 

 could possibly have expected. The 

 wholesale commission houses and the 

 large retail stores did about the same 

 amount of business in dollars and cents 

 as in their best previous years, but it 

 took more flowers to do it, and more 

 effort. Prices, of course, were much 

 lower. The growers, and some of the 

 retail stores, have not done so well as 

 in previous years, the former on ac- 

 count of the low prices, particularly 

 where their stock was not just so, the 

 latter through the uncertain shifting 

 sands of patronage in these unsettled 

 times. The extreme cold December 24 

 undoubtedly cut down sales in the re- 

 tail stores. 



The market opened with a heavy 

 load of flowers that made the asking 

 prices moderate. These prices were 

 maintained for the select stock until 

 the shipping orders were half filled, 

 when, with increased receipts, they 

 broke on several of the staples in quan- 

 tity lots. From that time on the mar- 

 ket was weak and irregular as a re- 

 sult of the heaviest receipts ever seen 

 here. Business continued up till 

 Christmas morning. When it was over 

 there still were numbers of flowers un- 

 sold in the commission houses. Some 

 of these could have been sokl had they 



i 



BERGER BROS. 



JANUARY FLOWERS 



ARE GOOD VALUE 



Fine CARNATIONS 

 Extra Select VALLEY 

 SWEET PEAS, STEVIA, GREENS 



PINK. WHITE AND YELLOW ROSES 



1225 RACE ST. PHILADELPHIA 



Mention The ReTlew when yon writ*. 



arrived earlier; others were in poor 

 condition, green or overripe, or a poor 

 quality. Some were of the wrong color 

 of the variety. It must be said in 

 justice to the wholesalers that their 

 asking prices were moderate, quite 

 moderate for the season; that they 

 spared no effort to move the stock, 

 and that they would have done so save 

 for the unfavorable conditions. 



Beauties were one of the few flow- 



ers that could be controlled. The price 

 was fixed at 75 cents each for the 

 best and it stayed there throughout. 

 Red roses came next in popular favor. 

 They were chiefly Richmond, with a 

 few Hadley and d'Arenberg. They 

 brought from 30 cents for the specials 

 down to 6 cents for the shorts, and 

 were all sold. Pink roses were the 

 weakest spot on the list. Russell, 

 Mock and other new roses led, at ex- 



