38 



The Florists' Review 



D«9a^B«« 81. J»14.^ 



12 



PAQB8 OF BETAILEB8' 0ABD8 



TUB department for the cards of 

 Leading Retail Florists — ^those flo- 

 rists who have the facilities for fllUng 

 the orders sent them by other florists — 

 has made possible the recent 

 rapid development of this 

 branch of the business, a 

 branch of the trade now estab- 

 Oldied for all time and so helpful th*t 

 Its Tolume wUl keep on Increasing for 

 many years. 



Are yon sending and rec^vlng your 

 tfiare of these orders? You can send 

 yonr share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for than. To receive your Share— well, 

 The Bevlew's department for Betailers' 

 cards remains the one way of getting 

 prompt action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch spsce. Other spaces in propor- 

 tion. 



Why not send your order today — ^now 

 — ^before you forget it? 



HEMMV pcmn 





J9 



■■ON* mCTANCt AM* U|eAt.Ji 



ase ■■■" •"■ 



^MOMi* a39 Four Hill 

 2092 



WILUAM PCNN 



C*ak< ABDHIW., 

 ■•CNFUO 



rLowm* cwLtvi 



BosTor*: August 





rierlsta* Publlchlng Co., 

 Obloago, 111. 



Oentlemen:* 



We have been making a careful study of result* 

 obtained through our various advertising mediums, and, 

 among the trade papers, we have found that we are obtain- 

 ing the best results from the Florists' Review. 



Dtirlng the Convention In Boeton, many visitors 

 who came to our booth to Inspect otir advertielng display 

 mentioned the fact that they have seen a great deal of 

 our advertising in the Florists' Review. 



After careful Investigation we are satisfied 

 that yours Is the leading Trade Paper and-that the beet 

 results from advertising may be obtained by using Its 

 columns. 



Yours very truly. 



Diet HBR/D 



Penn the Florist v^ 



M***^ 



So. OMahoma 

 North antf 

 Eastern Texas 

 S.W. Arkansas 



• RaUroatfe 



22 Passencer 



Trains Daily 



HOUSTON, TEXAS 



^^Forestdaie'' 



The Flower Shop 



••van Knirtmu — Flv« Prlz«s 



FORT WORTH, TEXAS 



J. E. MCADAM 



Msmber Florists' Telegraph Dellv 



Lang Floral & Nursery Co.^Klii' 



Write or wire headqaariers for flowers for Texas 

 Oklahoma. Lioaialana, New Mexico. No orders to( 

 largre. Done too mnall. 



TEXAS 



Dallas Floral Co 



DALLAS, TEX. 



H F ORKVK, Prop. 



ST"k.ZT«™:DENTON, TEX. 



Careful attention to packins for deliveries to 

 all Southern and Middle States. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telemraph Delivery Ass'a. 



tt 



PLOWKRS 



TO ALL WYOMINO" 



Lrak B. Westhilder 



Orders promptly filled. EvailSton, Wyo. 



Wire to Wyominv's 

 Lwadlnc riorlst . . . 



STATE NURSERY CO. 



^""•Kj/L^iiS^^ HELENA, MONTANA 



CUT 

 FLOWERS 



BOSTON. 



The Market. 



The general verdict seems to be that, 

 everything considered, Christmas trade 

 was remarkably good. The growers and 

 wholesalers did not do nearly so well aa 

 a year ago, but the retailers did a 

 splendid business, in some cases going 

 well ahead of 1913. It is some years 

 since we experienced such cool weather 

 prior to and following Christmas. This 

 hurt the plant trade considerably and 

 caused many buyers to turn to cut flow- 

 ers instead. 



The best selling flowering plants were 

 azaleas, of which more could have been 

 sold, Cincinnati begonias and cycla- 

 mens. Poinsettias fell off decidedly in 

 popularity and large numbers were un- 

 sold, the delicate nature of the plants 

 no doubt militating against their sale. 

 Ardisias did not sell so well as usual, 

 nor did solanums. Oranges with well 

 colored fruit had a good sale. There 

 was also a good sale for camellias, 

 ericas, ferns and primulas. 



Roses were easily the leaders among 

 cut flowers, being far ahead of carna- 

 tions in favor and selling out much 

 better. Select Beauties made $50 to 

 $75 per hundred; none reached the $100 

 mark this year. More Beauties could 

 have been sold. It was feared that the 

 demand for these would fall off heavily, 

 but such was not the case. Bussells 

 were not numerous; the best made $4 to 

 $5 per dozen. Sunburst and Ophelia made 

 from $4 to $32 per hundred; Stanley, 

 Mock and Killamey Queen, $3 to $32; 



A scHRoercb 



•'* S6 BroMlway "^ 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Cmtf Bnadvir ui Gntiit kf%n 



DETROIT, MICH. 



Member Florists' Tslecraph Dslivery Aas*n. 



CHEYENNE, WYO. 



Arthur A. Underwood, Proprietor 



Swayger Greenhouses 



FOR PROMPT AND 

 FAITHFUL SERVICE 



J. B aOBTZ SONS 



SAGINAW, MICH. 



or any City in Michigan. 



MICHIGAN SrSr^,''' «- 

 HENRY SMITH 



VHiolesale and Retail Florist of QRAND RAPIDS 



COQQAfI 

 L«adinK Flertal 



Battle Creek, Mich. L;2!!i 



11 W. Main St. All cut flowers In aeaaon. Fn 

 neraldeslflms or potted plants. Oarefnl attention and 

 prompt deliyerr guaranteed to an r part of Mlcblgaa 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Beab FUril Ci., AibenPocheion. J53 ^^^ j^^ 



