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The Florists' Review 



Dbcbmbbb 81, 19i4. 



CALIFORIIIA VIOLETS 



Our Famous Winter Brand— Grown 

 Kspeotally for SIilpplnK 



Get Your Shipments Direct from 

 the Oro'werB 



Our Winter Brand Violets can be auccessfuliy 

 shipped on a liz days' journey, arrivinc in good 

 salable condition. Allow us to send you a sam- 

 ple shipment of these money-makers. Writ6 for 

 special prices. 



Cecile Brunner roses (the baby pink rose), 

 AsparacuB Plumosus and Adiantum carry well 

 with violets. Our packing is frost- proof. 



Super mt of ROSES fir the HiiidiTS— Red, 



WUte. Piik ud Yellew. aid AMERICAN 



BEAUHES, reiMBiblT priced 



We have a nice assortment of the following 

 Ferns, 6-inch and up, at reasonable prices: Bos- 

 ton, Roosevelt, Teddy, Jr., Elegantissima, Kle- 

 gantisslma Compacta and Nephrolepis Harrisii. 



We are the largest growers of Hothouse 

 t Roses and Fancy Greens west of Chicago. 



Olve us a trial order. We will meet you 

 half way. 



E. W. HcLELLAN CO., Inc. 



18-20-22-24 Uck Place 

 ■srtiriM at kritaiaM. Cal. SAN FRANQSCO, CAL 



M<>nt1oii The Rerlew when 70a write. 



FERNS FOR TSM DISHES 



in 2A«-in. pots $1.50 per 100 



fWWLk OBCONKA (Reudirfer Stnii) 



2k-in. pots t 6.00perl00 



4 -in.pots 16.00perl00 



Kentias in all sizes. ' v 



Nephrolepis in all varieties and dzes 



ASPLENIUM NIDUS AVIS 



(Bird's Nasi Fara) 



4-in. pots t &1OO per dozen 



ft-in. pots 9.00 per dozen 



O-in. pots 16.00 per dozen 



Also larger sizes. 



ANANTUN CUNEATUN ROENBCCm lid 

 AHANTDN TRnnffH 



SVin. pots $7.60 per 100 



4 -in-pots 16.00perl00 



Write for Wholesale Price List. 



E PUTH. IflE FERNERIES 



Lawreacc and Wlnaipcg Aves. 

 P. O. Statioa 'X" 



SAN FRANCISCO, CAL. 



"m r 



Mentloa Tlw B«t1«w when 70a writs. 



GLADIOLUS 



Large stock of &11 leading yarieties. 

 Prices right. Give us a trial order. 



Currier Bulb Co. 



WMcnk Gnmm BSABBIGHT. GAL. 



California Evergreen Co. 



(Established 1874) 



GREENS AND CUT FLOWERS 



Two Stores: 

 816 So. Broadway. 

 LOS ANGCIES. ( Al. SAN rRANQSCO. CA«. 



Phone Broadway 2369 Phone Douslas 6896 

 Mention The Herlew when yoo write. 



STAIGER Jt NUNDWILER 



lM«*lMt W. tM St., LOS AWnUt. CAL. 



Iter all elaasM of ornaoMntal nnrsfry and traaa 



houM Btook, toms and palma at ri«ht prteaa. 



an increased number of items seems to 

 be the general report. Altogether it 

 has been a satisfactory week. Several 

 firms opened branch stores as usual, 

 but all report a reduction in expenses 

 this season, so that the net profits 

 realized are doubtless equal to those 

 of a year ago. 



Vaiious Notes. 



Tonseth Floral Co. opened a tem- 

 porary branch at West Park and 

 Washington streets, and the Floral 

 Studio opened one at Park and Alder 

 streets. Clarke Bros, and Martin & 

 Forbes Co. occupied temporary quar- 

 ters for shipping only. 



Several varieties of mums were 

 shown, Pink Maud Dean being one of 

 the best. 



Some large orders Sot funeral work 

 came in this week, on top of the gen- 

 eral rush. S.W.W. 



TAOOMA, WASH. 



I' 

 I 



The Market. 



Lfocal florists both wholesale and r4| 

 tail have every, reason to be satisfied 

 with the business done this Christmalu 

 With the finest of weather and an 

 abundance of stock, the stores did a 

 rushing business, the bulk of stock han- 

 dled being greater than in any previous 

 year. A great run on made-up stock 

 is reported from all, while the potted 

 stock moved well. Carnations were 

 somewhat short in supply, lespeciaUy 

 red and dark pink, while violets^ell 

 far short of the demand. Roses 

 well, as did Paper Whites and Boi 



. Various Notes. 



^e |C^i|prnia Florista did a bdg 

 ^ business, making a larg^ incre|se In 

 the store force necessary. Some ex- 

 ceptionally fine poinsettias were dis- 

 played, which sold well. 



The Hayden-Watson Co. reports k 

 record business. A window display of 

 made-up stock was the feature of the 

 ^ore decoration. 



The Smith Floral Co. had an artistic 

 window, with a fine lot of stock, which 

 cleaned up well. 



A. A. Hinze says business was good, 

 with plenty of stock of all kinds. 



Much greetis and faoUy was handled 

 by the street venders, who occupied 

 doorways and other available places to 

 display their goods. 



The Florists' Club meets January 7, 

 at which time the new officers will be 

 installed. J. L. 8. 



SAN FRAN0I8OO. 



The Review would like to print one 

 or two columns of San Francisco newB 

 every issue. Who would like to sup- 

 ply itt 



The correspondent should be on the 

 buying side of the market, not con- 

 nected with any wholesaler. If his 

 business brings him into contact with 

 the trade he will find the news comes 

 easy. He also can add appreciably to 

 his income by looking alter subscrip- 

 tions and ads. 



OYSTEB BAT, N. T. 



The December and annual meeting of 

 the Oyster Bay Horticultural Society 

 was lield at Fireman's hall December 

 23. About thirty members were pres- 

 ent, and John T. Ingram presided. 



li 



i, W»IP 



Pa y s 



To "- 



Pacific Coast 

 Florists : 



What stock havfit ypu 



for sale to the trad^ 

 Is it moving as it should? 

 No? 



Then t«ll the trade about 

 it by nsing the Pacific Coast 

 Pages of The Review. 



Pacific Coast advertisers al- 

 most invariably rex>ort good 

 results. Like this: 



Say I That ad's a humdinger for setting ttw 

 basiness.— Everett Floral Co.. Everett, Wash. 



I sold all the Mom cuttings adyertlied, and yon 

 will not hear from me again until I can get aomt 

 more stock ready. Shall root 100,000 Carnation 

 cuttings for next seaaon, as I know The Rerlew 

 will aril them for me.— Fraift Wilbelm, Lot An- 

 gelea, Cal. 



Please cut out of our advertlaement in The B«- 

 view tbe^crclamen aeedlinga. We aold all oar 

 surploa cyclamen seedlings aa a direct result of 

 our advertlaement In your paper.— Spokane 

 Qreenhooaea (Inc.), Spokane. Waah. 



Wfl wmt'to say that our last adTertiaemant In 

 TheBeriawbroagbtQs^rdenfiOM both the At- 

 lantic and Fadfle ooaata. W« had, atrangslj 

 enongh, on following daya, ordera from Salem. 

 Ore., and from Salem, Blaaa.— Stat* Floral Co.. 

 North Vaklma. Wash. 



We are well pleaaed with the reaulta obtained 

 by advertiaing In the Pacific Coast Department of 

 The Bavlew. We sold ont clean and refoaad 

 manr<Hden. The Review surely glvea resolta. 

 —Van Slyke A Seamona, Taooma. Waah. 



The transient rate for space 

 is $1 per inch per insertion. 

 Those who have stock to offer 

 all or a considerable part of 

 the year aronnd should write 

 for contract rates. 



Florists' hdisliiiig Co. 



Si. Dentm Stmt dOCAGO 



