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84 



The Florists^ Review 



Deckmbiib 31. 1914, 



OLEVEI.AND. 



The Market. 



Christinas business was a riot; that 

 is the only way to describe it. Some 

 stores, particularly those in the down- 

 town district, began to be busy Satur- 

 day, December 19, and by Tuesday they 

 were rushed. Thursday saw the begin- 

 ning of the riot. Anything and every-* 

 thing sold well. There were no leaders 

 this year; each sold what he had and 

 sold it all. Stores that were filled with 

 over a thousand plants, baskets, etc., 

 a few days before Christmas had only 

 a dozen or so left when the rush wais 

 over. Cut flowers went well, but not 

 so fast as plants, which had first call 

 at nearly all stores. The gross amount 

 of sales was away ahead of any other 

 year. Low to medium prices prevailed 

 on all plants. Extra large, high-priced 

 stock was not called for; in fact, the 

 storemen had seemed not to make any 

 preparation for it. 



Plants at $3 to $5 each had a fine 

 call. As to the stock, it was fine. 

 Potted stock of all kind, azaleas, poin- 

 settias, cherries, cyclamens, etc., were 

 well grown. In fact, it was the best 

 and largest Christmas stock ever han- 

 dled in Cleveland stores. 



Beauties were above the average in 

 quality and quantity. Roses, carna- 

 tions, valley, etc., were equal to all de- 

 mands, with quality fine. As usual, 

 some growers tried to see how long red 

 carnations would keep, but kept them 

 just a day too long. There was less 

 pickled stock this year than in other 

 years. We are all g^radually getting 

 educated one way or another. Double 

 violets from the east were late in get- 

 ting in. One wholesaler kept a taxi 

 at the depot waiting to rush the violets 

 as soon as they came in, but they did 

 not come until Christmas morning, 

 when it was too late. Thousands were 

 refused and thrown out. 



There is only one reason for this rush 

 of business at a time when all business 

 is sluggish and below the average; that 

 is, cooperative advertising. As men- 

 tioned in these notes before, a fund of 

 $300 had been guaranteed by the flo- 

 rists to be used for newspaper adver- 

 tising. The job was well done by all 

 the newspapers and much extra adver- 

 tising was gained in the news sections. 

 This was the first time this kind of ad- 

 vertising has been tried here, other 

 than for Mothers ' day. It should stand 

 repeating Valentine 's day, February 14. 

 It is sure to repay well any amount 

 of money subscribed to it. F. A. F. 



Franklin, Pa. — A new store was 

 opened December 16 under the name 

 of the Franklin Florists. 



Jones FoldingPlantStand 



[patented} 



Special Price to Dealers. 



Send for Catalogue. 



Manufactured by 



The M. D. Jones Co. 



71 Portland St., Boston, Mass. 



FROST-PROOr PROTECTORS 



for your palms instead of paper. Why take a 

 chance? Do it quicksr, b*tt«r and saffar. 

 The most practical device on the market. Send 

 $1.25 for sample postpaid. Get prices by the 

 dozen. 



FRANK QOMPF 



2S1 1 V«ca Av«.. CUVILAND. OHIO 



GOOD NEWS 



WITH the advent of the New Year, we desire to take this opportunity of 

 advising our o]^ friends and customers as well as our new friends and 

 prospective customers, that a busy force of bricklayers, concrete men, 

 carpenters, painters, glaziers and electricians have been at work for several 

 weeks, and are now nearlng completion with the work of repairs and additions 

 which, when complete, will ADD to our factory floor space 



ONE HUNDRED AND SEVENTY PER CENT 



which will mean that our factory space will be two and seven-tenths times its 

 size in 1915 than in 1914, this together with additional lumber yard room 

 of about (150) one hundred and fifty per cent, with an additional railroad switch 

 for receiving lumber, iron, steel, glass, etc. A large north, light room for our 

 estimators and draftsmen, with the addition of more machinery, will place us 

 in a position to do a business nearly three times as large as in 1914. 



We 'now have on hand thousands of HOT BED SASH, and machines 

 working on more, and it will pay you to get our prices on same. 



Our Capacity for Nanvfacture of Greenhouses is Almost Unlimited 



We wish to thank our good friends who have helped to make 1914 a banner year for 

 us, and to assure them and their friends tbat any size order from one Hot Bed Sash to the 

 largest Range of Greenhouses will be appreciated and will receive our careful attention. 



A visit to our factory will convince you that our machinery and shipping facilities 

 arc uneaualed. Come and See Us. You will not regret the time spent. 



Wishing You a Happy, Prosperous New Year, we await your commands. 



The Foley Greenhouse Mfg. Company 



3860 West 31st Street, CHICACK) 



Telephone— LAwndale 3180 



Mention The Beylew when yon write. 



The best equipment and labor-saving devices, combined with 

 strict economy, enable us to quote the lowest prices for the 



best materials. 



Order whatever you need, 



either for repairs or new houses. 



We will quote you the prices, WE PAYING THE FREIGHT, or 

 NET PRICES, and you to pay the freight. 



Ickes-Braun Mill Co. 



GREENHOUSE MATERIAL - HOTBED SASH 



2330 Wabansia Avenue, Near western and North Aves., CHICAGO 



Mention The Berlew when yon write. 



SEE THAT LED6E. 



VM. Sept 18. 1900 V 



USE OUR 





IRON GUTTER. 



Patent Iron Bench Fittings and Roof Supports 



VENTILATINQ APPARATUS 

 Improved Vaporizing: Pans for Tobacco Extracts, etc 



■end tor Circular* 



DILLEI. CA8KEY & KEEN,««i±r^%.».PHIUUIELPHIA, M 



Mention TThe Rerlew when yon write. 



Aetna Brand Tankage Fertilizer 



Is the best balanced Pertilizcr on 

 the market, and is giving satis- 

 factory results wherever used. 



Farmen and Florists Fertilizer Company 



809 Kxchansre Ave., Room 6, U. S. Yards. 

 CHICAGO. ILL. 



Telephone— Drover 1932. 

 Mention The Review when you vrite. 



rERTILENE, the Ideal Plant Food 



Uneqnaled tor producing lusty ObryMnthemnma. 

 Sample* of 14 onncea prepaid by mall, 48c. Larger 

 qnantltlea will be furnished as follows: 10 lba.,|3.00; 

 26 lbs., $6.00; 50 lbs.. $10.00. F. O. B. Adrian. Mich. 

 One ounce is sufficient for ten gallons. Fall dl- 

 rections accompany each package. 

 Prepared and sold only by 



CLNER D. SMITH I CO.. ADRIAN. FDCH. 



.Mention The Review wlien you write. 



