36 



The Fbrists^ Review 



January 7, 191S. 



12 



PAGES OF BETAILEBS' CABD8 



THIS department for tbe cards of 

 Leading Betall Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent 

 rapid development of this 

 branch of the business, a 

 branch of the trade now estab- 

 lished for all time and so helpfnl that 

 its volnme will keep on Increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Bevlew's department for Betailers' 

 cards remains the one way uf getting 

 prompt action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — ^now 

 — ^before you forget it? 



Akk COMMWNICATIOI.* tMOWLO »t AOOMISMD TO TMt ri*M 



HENRV PCNN 



*-ONO DISTANCC AND LOCAL 



asa 



phonc* as* Foot Hill 

 2a32 



MflMac»« or Tm« Flomst* T>li«a m ii OtLtVCHV At* K 



WILLIAM ptnn 



Ca*L( ADOHUA. 

 PENFLO 



rkowffia CiVLiviaio To Avk Pitmrt o# tmi w«aa& 



BOSTON. August 31, 1914. 



rioriste' Publlahing Co., 

 Chicago, 111. 



Gentlemen: - 



We have been making a careful etudy of results 

 obtained through our various advertising medluns, and, 

 among the tr^de papers, we have found that we are obtalnr 

 Ing the beet results from the florists' Review. 



During the Convention In Boston, many visitors 

 who came to our booth to inspect our advertising display 

 mentioned the fact that they have seen a great deal of 

 our advertising in the Florists' Review. 



After careful InveetigRtlon we are satisfied 

 that yours le the leading Trade Paper and-that- the best 

 results fron advertising may be obtained by using Its 

 colxunne. 



Yours very truly, 



Penn the Florist.,,^-? 



01 ct H8R/D 



Hr^^^ 



So. Oklahoma 

 North and 

 f astern Texas 

 S. W.Arkansas 



6 Railroads 



22 Passenger 



Trains DailY 



HOUSTON. TEXAS 



'Torestdale'' 



The Flower Shop 



S«v«n Entries — FIv* Prlz«s 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telearaph Delivatr. 



Lang Horal & Nursery Co.,t%T 



Write or wire headquarter* for flowers for Texas 

 Oklahoma. Louisiana. New Mexico. No orders Ux 

 larse. none too small. 



Dallas Floral Co 



DAIiLAS.TXX. 



STATE NURSERY CO. 



CUT 

 fLOWERS 



155,000 SQ. ft. ot glass 

 at your service 



HELENA, MONTANA 



NEW YORK. 



The Market. 



TEXAS 



H. F. OREVE, Prop. 



"^"Hr^M^iDENTON, TEX. 



Careful attention to packing for deliveries to 

 all Southern a nd Middle Stetes. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telegraph Delivery Ass'n. 



*« FLOWERS TO ALL WYOMINa" 



Wlr« to Wyomlnr's l.-|| R WMfhallicr 

 LMidinc Florist . . . ■«•■■ ■»• nwiawiw 



Ordart promptly llUed. Ev«ll«ton, Wyo. 



The cut flower market last week was 

 simply a continuance of the holiday 

 season. New Year's had no appreci- 

 able effect on values. Some of the 

 leadings retailers seemed well pleased 

 with the results of the special celebra- 

 tions .New Year's eve, there being 

 many decorations for dinners and 

 d<'inces. January opens with the an- 

 nouncement of many weddings and in 

 societ}' there is little evidence of econ- 

 omy. The automobile show opens this 

 week and promises to be a brilliant 

 success. Many orders for palm decora- 

 tions have been given. The banquet 

 season also has opened and the large 

 hotels are crowded. There seems to 

 bo good reason for leading retail flo- 

 rists to anticipate a change for the 

 better. 



All last week the market was flooded, 

 so that any tendency to change was 

 downward, prices holding barely steady, 

 and clean-ups were achieved only at 

 considerable recession from regular 

 values. American Beauties have held 

 up well, as high as 50 cents being paid 

 for the best January 2. The ship- 

 ments of Killarney continue large. Of 

 the specialties and newer roses there 

 are none too many. On the older va- 

 rieties the prices for large lots are 

 shaded considerably from the quota- 

 tions, the medium and short-stemmed 

 stock being most in demand. Car- 

 nations were a drug during the holi- 

 days and many thousands were unsold. 



^ scHRoerfb 



^* S6 Broadway ^ 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Cmir Bna^wiT u4 Gratiit An., 



DETROIT, MICH. 



Member Florista' Telefraph Dellyery Au'n.'' 



CHEYENNE, WYO. 



Arthur A. Underwood, Proprietor 



Swayger Greenhouses 



FOR PROMPT AND 

 FAITHFUL SERVICE 



J. B QOETZ SONS 



SAGINAW, MICH. 



Of any City In Michigan. 



MIPHIf^AN ORDKRS wUl be car^ 

 ^^■^■■■W**ni fuUy cared for by 



HENRY SMITH 



WholesaleandBetaU Florist of QRAND RAFIDS 



Battle Cntek, Midi. tSkV^SSSi 



11 W. Main St. All cat flowers In eeaaon. Fu- 

 neral deslfirne or potted plants. Oarefol attention and 

 prompt dellTerr guaranteed to a DY part of Mlehlgaa. 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bert Flml C*., AlbenPochelon. ,53 j^j^ jj^ 



