62 



^ 



The Florists' Review 



JANOARK T, 1915. 



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\ Pacific Coast Department \ 



CorvaOlis, Ore.— T. H. Wellsher re- 

 ports his Gliristmas sales the largest 

 ever. 



San Francisco, CaL — Joseph Samuel, 

 Inc., is the name of a firm recently in- 

 corporated with a capital stock of $^5,- 

 000, to do business in San Francisco in 

 flowers, plants, trees, etc., by J. Sam- 

 uel, B. Samuel, R. Gordon, G. Gordon 

 and H. Lesser. - .— 



Santa Monica, CaL — The Mountain 

 View Nurseries are enlarging the sales- 

 yard at 1044 Second street by fifty 

 feet of frontage and are preparing to 

 extend 'the lath houses. The pre-holi- 

 day rush was swelled with several 

 eastern shipments of cut flowers. 



McMinnville, Ore. — Better cuts and 

 larger purchases of carnations and 

 mums did not prevent a complete 

 clean-up at the Pio^^r Greenhouses, 

 of which S. H. Maris isf the proprietor. 

 Potted plants likewise were sold out, 

 so that orders had to be turned down. 



Eoseburg, Ore.— Mrs. F. D. Owen 

 rented a separate store for the holidays 

 and advertised freely. As a result she 

 sold all her plants and cut flowers and 

 had calls for more. While prices were 

 low, the total receipts were good con- 

 sidering the general business situation. 



LOS ANGEIiES. 



The Market. 



Last week was surely a busy one 

 foi all. The Christmas business, heavy 

 funeral orders and preparations for the 

 New Year's tournament of roses at 

 Pasadena kept everyone on the run 

 and stock has been cleaned up remark- 

 ably well. Many of the azaleas that 

 did not make the Christmas market 

 are now being sold at almost as good 

 as holiday prices and hardly any good 

 plants were left over. Wholesalers say 

 their out-of-town orders were consider- 

 ably in advance of those of last year. 

 One thing showed a big falling off, ac- 

 cording to one shipper, and that was 

 pepper branches. The eastern market 

 for these is apparently not as good as 

 formerly, possibly because of want of 

 proper attention to shipping and rout- 

 ing. Native holly sold well; so, also, 

 did the "Vancouver" berried stock. 

 The larger sizes of Christmas trees were 

 sold out earlj'. 



Various Notes. 



C. Lewis, of the Freeman-Lewis Co., 

 reported an excellent Christmas busi- 

 ness and only tHLOjeomplaints out of the 

 hundreds of orders sent out. One of 

 these was on account of a plant that did 

 not arrive in time, but investigation 

 proved that this particular plant was 

 ordered from another florist. 



That irresistible smile of John 

 Bodger, Jr., is more pronounced than 

 usual these days, his Christmas present 

 arriving three days ahead of time in 

 the form of a fine boy — John of the 

 third generation. 



The cut and potted valley sent in 

 by W. Armacost & Co., of Sawtelle, 

 was said by the leading retailers to be 

 the best ever seen in Los Angeles. Mr. 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Beview to 

 leUthe buyers know where stock is to 

 be found. This way: 



We have found advertising In The 

 Beview to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send It to 

 The Beview. — Hogan k, Kooyman, 

 Oakland, Oal. 



Borden, of the Redondo Floral Co., 

 said the bells were as big as Jerusalem 

 cherries, but afterward changed it to 

 California holly berries. The Rich- 

 mond and other red roses from this 

 firm were also of exceptional quality. 



H. W. Turner was in with a splen- 

 did crop of roses and everything was 

 cleaned up well for the holidays. Mr. 

 Turner is again trying out a number 

 of the new roses this season. 



An unusually large funeral business 

 was done at Wolf skills' & Morris Gold- 

 enson's December 30. 



Smith & Dieterich's salesyard at Wall 

 street has been completely renovated 



and rearranged; concrete walks have 

 been laid and a new front has been 

 added to the lath house. 



All the wholesalers report an elegant 

 Christmas business. 



Owing to washouts, Christmas ship- 

 ments to Arizona points were held up, 

 causing considerable loss to the ship- 

 pers. F. Sperry, of th^ L, A. Floral 

 Co., is said to have lost, heavily^ 



Gus. Martin, of Elgert & Martin, 

 says they are shipping their entire cut 

 to one wholesaler now and they find 

 it more profitable than peddling the 

 stock to retailers. It is a pity other 

 growers would not come into line. 



Big shipments of cold Storage valley 

 pips continue to be sent north by 

 the Germain Seed & Plant Co. This 

 firm is now digging its citrus and de- 

 ciduous fruits, making a busy time in 

 the nursery end, filling advance orders. 



Looking over the sweet pea growers' 

 plots at Montebello and in other sec- 

 tions, I have not seen a single good 

 piece and there are no flowers worth 

 mentioning in the market. Usually by 

 this time there is a big supply of red 

 that meets with a good demand. 



H. R. Richards. 



\ 



POBTLAND, ORE. 



The Market. 



The retail business for the six 

 months just past will show better than 



STRONG. HEALTHY FIELD-GROWN ROSES 



Send order for January delivery. Special price on following new varie- 

 ties: British Queen, Christie-MiUer, George Dickson, Hadley, Irish Fireflame, 

 Jonkheer J. L. Mock, Lady Alice Stanley, Killarney Brilliant, King George V, 

 Milady, Mme. Edouard Herriot. Mrs. Geo. Shawyer, Mrs. Charles Russell, Mrs. 

 Andrew Carnegie, Ophelia, Prima Donna, Prince E. C. d'Arenberg, Sunburst, 

 Climbing Gruss an Teplitz, Climbing Helen Gould, Climbing Frau Earl Druschki, 

 Climbing Richmond. Standard varieties, about three hundred. 



WESTERN ROSE CO. 



Write for trade Ust 



PASADENA. CAL. 



Mention The ReTlew when yon write. 



S. MURATA & CO 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, 



CAL. 



Mention The ReTlew when yon write. 



H. N. GAGE CO., Inc. 



536>^ So. Broadway, LOS ANGELES, CAL. 

 WHOLESALE FLORISTS NURSERYMEN 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, CaL 



Mention The Beview when you write. 



