22 



The Florists^ Review 



Januauy 14, IDlTi, 



i\ 



Katabltehed, 1897. by G. L. GRANT. 



Publiahed every Thursday by 

 The Florists' Publisuing Co.. 



633-660 Oaxton BuildlDf?. 



606 Soutb Dearborn St. , CUicagro. 



Tele., Wabash 8195. ■ 



Re(;istered cable addiess, 



Florrlew. Cbicag^u. 



Entered as second class matter 

 Dec. 3, 1897, at the post-office at Chi- 

 cago. 111., under the Act of March 

 3.1879. 



Subscription price. $1.00 a year. 

 To Canada. $2.00; to Europe. $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertlslngr accepted. 



NOTICE. 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



BOOIETT or AMERICAN FLORISTS. 

 Incorporatad by Aot of Congress, Karoh 4, 1901. 



OflScers for 1915: President, Patrick Welch. 

 Boston; vice-president. Daniel MacRorle. San 

 Francisco; secretary, John Ybunr, 6.3 W. 28th 

 St., Nevr York City; treasurer, W. T. KastlOK. 

 Buffalo. 



Tbirty-flrst annual convention, San Francisco, 

 Cal., August 17 to 20. 1015. 



EESULTS. 

 ' We give them. You get them. 

 We both have them. 



Easter is just eighty days from the 

 date of this issue. 



This is the time of year everybody 

 expects to pay bills. It's a good plan 

 to send a second statement as a re- 

 minder to all whose checks have not 

 come in by January l.l. Do it now! 



Tf "A Beginner," at Portland, Ore., 

 had not torn the printing from his 

 letter-head, destroying all means of iden- 

 tification, it would have been a jileasure 

 to answer his inquiry of .Tauuary 4. 



Our British friends know a gootl 

 chrysanthemum when they see it, but 

 they have execrable taste in names. For 

 instance, who could do worse by a fine 

 fiower than naming it Mrs. G. Drabble? 

 And now. when that splendid white 

 throws a magnificent yellow sport, think 

 of dubbing it W. Rigby! The country 

 estates over there have mellitluous titles; 

 if inventive faculties are lacking, why 

 not use the names of the castles? 



A NEW ehrysanthenmm that has-made 

 a hit in England is credited to ^E. (5. 

 Hill Co.. ^although it has not yet been 

 heard of . on this ^ide of the Atlantic. 

 The name is'KiChmond and it is attract- 

 ing much attention as a late yellow for 

 niarket. Withiri k week Thomas Steven- 

 son, who is credited with having procured 

 the stock from* Hill's, secured with it 

 the first-ciass certificate of the National 

 Chrysanthemum Society and the award 

 of merit of the Royal Horticultural 

 Societv. 



C. W. Johnson, secretary of the 

 Chrysanthemum Society of America, has 

 compiled a table covering the work of 

 the committees examining seedlings and 

 sports for the season of 1914. The 

 table shows thirty-four varieties Avere 

 before the committees, being scored a 

 total of sixty-seven times. Eighteen of 

 the varieties came from one exhibitor, 

 E. D. Smith & ('o., the other sixteen 

 sorts being submitted by nine different 

 exhibitors. The Review reported the 

 scoring as it progressed from week to 

 week during the season. 



SIGNS OF THE TIMES. 



Some indication of the trend of the 

 general business situation will be found 

 in the following developments of the 

 week : 



The monthly report of the United 

 States Steel Corporation showed unfilled 

 orders on hand December ;{1 aggregat- 

 ing .'{,836,643 tons, an increase for the 

 month of 512,000 tons, and the first in- 

 crease since August. 



Bank clearings at Chicago for the 

 first week in .January exceeded by 

 nearly two per cent the clearings for 

 the same w'eek last year, the first in- 

 eiease since the war began. Early in 

 October the shrinkage was in excess of 

 twenty per cent. 



LADIES' S. A. F. 



Mrs. William F. Gude, president for 

 1915, has made the following appoint- 

 ments: 



Directors for two years: Mrs. Jos. 

 Manda, New Jersey; Mrs. J. F. Wil- 

 cox, Iowa; Mrs. Geo. H. Cook, District 

 ot Columbia. 



Introduction committee, 1915: Mrs. 

 .lulius Eppstein, San Francisco, chair- 

 man; Miss Bertha Meinhardt, Miss 

 Marie Esler, Mrs. John Poehlmann, 

 Mrs. Fred Breitmeyer. 



Mrs. Chas. H. Maynard, Sec 'v. 



PRIZE FOB SECUBINO MEMBERS. 



On assuming office as president of the 

 Society of American Florists, Patrick 

 Welch stated, in his address as pub- 

 lished in The Review of December 31, 

 that he had decided to offer a special 

 inducement for the purpose of "stimu- 

 lating" the effort to obtain new mem- 

 bers. He said: "An increased mem- 

 bershij) will better enable us to con- 

 tinue our campaign of education, at our 

 national flower shows and at our 

 annual convention garden. Many of 

 our young men, traveling through the 

 country, were some sufficient stimulant 

 offered, could assist Jn increasing the 

 membership and 1 am willing to offer 

 the stimulant — a watch and chain to 

 cost not less than .$150, the funds for 

 which I will raise among my friends, 

 to be awarded to the member who will 

 send to the secretary, John Young, 53 

 West Twenty-eighth street. New York 

 city, the largest number of names of 

 new members between January 1 and 

 July 31, 1915.'; 



In accordance with President 

 Welch's plan, the following "rules 

 governing the contest for the member- 

 ship prize" have been prepared: 



1. Any S. A. F. metnlter desirini; to *nter tlie 

 contpst shall first rPRister by sending his name 

 iukI address to the national secretary, John Young, 

 na wist Twenty -eighth street. New Ikoik^ou or 

 liefore March 1, 1915, who will return tppncatlon 

 lilauks inimedintely. 



2. Tlie contestants shall forward to the secre- 

 tJir.v nt Jf'ast once a month n list of new members 

 secured, accompanied with fee. $5 for each annual 

 iiioml)cr and f-TO for each new life member. Each 



annual member shall count one, but each life 

 member shall count five in the contest. 



H. The secretary shall publish a list of the 

 new meml)ers thus secured, and accredit the con- 

 testants securing them, in a notice In the trade 

 papers monthly. No one shall be considered as 

 entitled to the prize nnless at least fifty member- 

 ships have been accredited to him. 



4. The prize shall be selected by n committee 

 of three, two of whom shall be appointed by the 

 president and one by the winning contestant. 



FOLLOW MY LEADEB. 



Have you noted the results of the 

 special feature article on ' ' The Tango 

 Bouquet" that appeared in The Review 

 for December 3? In the words of the 

 erstwhile popular ditty, ' * Everybody 's 

 doing it now." The article described 

 the ways in which retailers blessed with 

 originality were overcoming the disuse 

 of corsage flowers for dances, by mak- 

 ing bouquets for the shoulders and 

 arms — putting them out of the way of 

 the dancers. There were pictures show- 

 ing the flowers as worn. When the ar- 

 ticle appeared in The Review these 

 bouquets were entirely new; now they 

 are everywhere, built along the exact 

 lines of the description in this paper. 

 Hundreds of florists and others are us- 

 ing the idea — and most of them give 

 cheerful credit for it to Max Schling 

 and The Review. A few are just plain 

 plagiarists. 



HONOBABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, .$3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than o 

 year uv advfcn«e are: 



THHEE YEARS. 



Hammond, W. A.. Ashland. Va. 



Friedley, F. A., Clevland, O. 



TWO YEAUS. 



Stnndt. The<idore. Rockville, Conn. 



Wild, Thomas. Uoscoe. I'a. 



I^isy. Clias., Mantua, N. ,f. 



Schultzo, F. E., Little River. Fla. . 



MirrluK, A.. East St. Louis. 111. 

 f Hklnud, O. W.. Wayzatn, Minn. 

 » iieidler, Karl, Evansville, Ind. 



P'emmler, W. II.. Eau Claire, Wis. 



I'ederson, P.. tliicago. 111.' 



Braucht, I.e Vere, Des Moines, la. 



The Review stops coming when the 

 subscription runs out. The green notice 

 with the last copy tells the story; no 

 bills are run up; yo duns sent. 



THE CALL OF TIME. 



The classified plant ads in The Re- 

 view have established a reputation as 

 reliable business bringers; in fact, 

 those who use them regularly fre- 

 quently have to call "time" so that 

 they can catch up with their orders. 

 Like this: 



Please omit our elnssifled ad for one issue of 

 your valued paper. We have so many varieties 

 and so many orders and inquiries from the ad 

 that we need a week to patch up and find out 

 what we should advertise for later issues. — J. P. 

 Siebold, Ijincaster. Pa., January f), lOl.'i. 



CHICAGO. 



The Market. 



A comprehensive report is especially 

 difficult at this time because of the u;n. 

 even conditions in the market. The 

 demand is erratic; some days are brisk 

 while others are dull, and the orders 

 run so peculiarly that busy days in 

 one wholesale hous9 are dull days in 

 another, and vice versa. Also, while 

 some growers are cutting heavily others 

 arc sending in so little stock that one 

 marvels at the contrast. Consequently 



