30 



The Florists' Review 



Jaxuaiiv 14, lOlo. 



Orders 

 Filled 

 Same Day 

 Received 



THE THIRD EDITION 



OF THE 



Album of Designs 



(A Book Every Retailer Needs) 



'T'HE original Album of Designs was published 'in response to many 

 reauests from florists who felt the need for an up-to-date book that 

 could be used in taking orders for Funeral Designs, Wedding Decorations 

 and BouQucts, Table Decorations and all cut flower work where it wais not 

 practicable to show the customer the finished article as it would foe when 

 leady for use. With the publication of this album it became possible to 

 show the ttnlshed \7ork in beautifully printed pictures. The flfst 

 edition sold like hot .cakes, and a second edition went auickly. Now a 

 third edition is oS the press. Everything is in it— all the standard 

 designs and many new^ and heretofore unpublished pieces. 



06 pagres, nettrly 300 desigrns and decora- 

 tions, beautif qpy printed on heavy glazed paper, 

 handsomely bound in a cover that will stand wear 

 No revtrictionB on Its sale 



7Sc PER COPY, POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



FLORISTS' PUBLISHING CO. 



The Florists* Revie^^ 

 The Florists* Manual 

 The Album of Desiens 



608 S. Dearborn St. (Caxton BldK«) 

 CHICAGO, ILLINOIS 



intonially iired boiler, recentJly per- 

 fected by this concern, is attracting 

 considerable attention. 



A general rearrangement of the in- 

 terior of the store of Buchbinder Bros, 

 is in progress*. The office, which has 

 occupied niiicli valuable display .space 

 in the front, will be moved to the rear. 

 Kecent display refrigerator sales re- 

 ported by this firm are to Oscar Eich- 

 ter, Chicago; Englewood Florists, who 

 have made complete new installations 

 of Buchbinder equipment, and .John 

 Giles, Reading, Pa. 



Stock again is in order with the 

 Kaedlein Basket Co. Stocks of baskets 

 arc difficult to keep in order and after 

 a holiday rush things are apt to be 

 rather mixed. Curt Kindler, secretary 

 of the company, is pleased with the 

 holiday business and remarks that 

 orders and inquiries are already com- 

 ing for valentine and small favor bas- 

 kets. 



The Chicago Carnation Co. has 

 cided that it will be wisest not to 

 seminate Aviator this season and 

 withdrawn it from the market. 



F. W. C. Brown, of Cleveland, was 

 in the city over Sunday and rumor 

 has it he will join the staff of the 

 Pleischman Floral Co. "When asked if 

 he would verify the report, Dr. Rubel, 

 president of the company, replied, 

 "Not yet." Word comes from Cleve- 

 fand, also, that the Gasser Co., where 

 Mr. Brown has been for some time, is 

 looking for a manager for its Euclid 

 avenue store. F. M. Dubois is assisting 

 ss salesman for Fleischman. 



There was an interesting ceremony 

 at St. Gregory's church, January 10. 

 It was the christening of the son of 



de- 

 dis- 

 has 



Artificial 



Cape Flo^^ers, very best duality, white, 

 pink, purple, per 100), $-'>.00. 



Leaves and Flo^vers isrwreaths. bas- 

 k°t8, etc. Rose LeavcrS, JSc; Valley, 

 T.")c per gross. 



Cycas Leaves 

 Metal Wreaths 



Oak Branches 

 Gold Letters 



GERNANANERICAN MFG. CO. 



1840 W. Monroe St. CHICAQO. ILL. 



Mention The Review when yon write. 



GENUINE BUTTERFLIES 



Moths, Beetles and other insects pre- 

 served and mounted on pins for decorative 

 purposes o( every description. Larsest stock 

 in America. A-1 references. Write for details 

 and prices. 



The New Engrland Entomologrlcal Company, 

 366 Arborway, 'damaica Plain, Mass. 



Mfntlnn The Review when yon write. 



Mrs. John Cunningham, daughter of 

 John Zcch. The godmother was Mrs. 

 Samuel Reed, who had served in like 

 capacity at the christening of the 

 baby's mother and grandmother. The 

 godfather was Henry Kranz, who also 

 had acted at the christening of Mr. 

 Zech. Miss Carrie Zech, Mr. Zech's 

 second daughter, is again in the Pres- 

 byterian hospital. 



H. V. Hunk el, of Holton & Hunkel 

 Co., Milwaukee, was in the city Janu- 

 ary 12, on his way home from Rich- 

 mond. He has made three trips to 



Do you 

 know 



Armadillo 

 Baskets? 



They are the moat unique and beet sell- 

 ins novelty ever predueedl 



Fashioned with infjeolous skill from the armor- 

 like shell of that curious aolmai of Old Mexico, the 

 Armadillo. We also make and have Waterproof 

 Baskets to bo used as flower liasketsin your window 



WRITK rOB DK8CBIPTIVE BOOKL.KT. 



APELT ARMADILLO CO. 



Comfort, Texas 

 Mention The Rpvl«»w wh»n von write. 



FANCY CHIFFONS 



(About 35 to 40 yards to Bolt) 

 Can be had in any color. Per yd. 



Dotted Effect, 4 inches wide $0.05 



Dotted Effect, 6 inches wide 06 



Dotted and Lace Effect, 6 in. wide . . .07 



Bow Knot Effect, 6 in. wide 07 



Lily of the Valley Effect, 6 in. wide.. .07 

 Imprinted with blue Forget-Me-Nols .07 



Silk Gauze, 6 inches wide 05 



Silk Gauze, 12 inches wide 08 



Silk Gauze, 14 inches wide 09 



Silk, heavy satin borders, 8 in. wide .12 



Geo. H. Angermueller, 



Wlioleaale riorlat 

 13S4 Pine St., ST. LOUIS, MO. 



Mcntlm Tif BeTlew wben yoo wrfta. 



the Indiana city this season to see 

 Hoosier Beauty growing at the Hill 

 establishment and his enthusiasm 

 grows with each visit. 



