36 



The Floristft' Rev«i% 



Januabt 14, lOlS. 



aaiB 



coming at the time, then you can only 

 say that all the growers tried their 

 best and that they only succeeded in 

 producing a rose with a stem, five feet 

 eight inches long. The papers will 

 print fluch reading notices when well 

 written, provided an advance order for 

 advertising space is given at the same 

 time. The campaign of the Rev. Mr. 

 Sunday was cited as an example of well 

 organized newspaper effort. Every- 

 body knows everything about the Sun- 

 day meetings and their success from 

 the start has been amazing. A central 

 location the speaker considered of vital 

 importance, a place where throngs of 

 people naturally go and will naturally 

 enter without special effort. The 

 "Safety First" show held uptown had 

 not been so popular as it should have 

 been, owing to its out-of-the-way posi- 

 tion. A small show of high merit that 

 could be kept crowded with visitors 

 ,was urged in preference to a large 

 /.^^i^fc^ew partly filled with people. Stress 

 tf^Mfcs laid on having unusual features 

 7'*'«BSd letting it be known in advance, 

 that they were novel. 



So great an impression was made by 

 this address by E. J. Berlett that Al- 

 fred M. Campbell's motion that it was 

 the sense of the meeting that the na- 

 tional flower show committee be asked 

 to select a central location for the 

 show in 1916, was carried by a close 

 vote, despite the fact that the com- 

 mittee has selected Convention hall, at 

 Broad street and Allegheny avenue. 



Arthur A. Niessen moved that the 

 third Monday evening of each month 

 be devoted to games and sociability in 

 the club room. Monday evening, Feb- 

 ruary 18, was named for this pur- 

 pose, Kefreshments will be provided. 



Various Notes. 



James G. Scott spoke before the 

 American Fern Society at its meeting 

 held in the Academy of Natural Sci- 

 ence in this city December 29. 



George T. Powell gave an illustrated 

 lecture before the Orchard and Garden 

 Club in the auditorium of the Prosser 

 building, January 8. 



Ernest Wannemaker has accepted a 

 position in the horticultural depart- 

 ment of the Panama exposition in San 

 Francisco. 



Clarence Upton is sending in the 

 best freeaia ever seen in this market. 



Franklin Ely reports increased activ- 

 ity in flower seeds at Henry " F. 

 Michell 's. 



H. W. Garrett is planning an im- 

 proved flower store in Oak Lane. 



S. S. Skidelsky & Co. have sent out 

 a neat thermometer as a holiday sou- 

 venir. 



John L. Ratcliff, of Richmond, Va., 

 was here recently. i 



J. Otto Thilow, who has been ill, has 

 returned to his post in the store of 

 Henry A. Dreer, Inc., where he is receiv- 

 ing hearty congratulations. 



The Robert Craig Co. has received en- 

 couraging orders for dracsenas. They 

 are exceedingly well colored plants. 



Stephen Ager spoke on floriculture 

 before the Germantown Horticultural 

 Society January 11. 



B. Eschner, president of the M. Rice 

 Co., spoke enthusiastically of the en- 

 couraging condition of business as evi- 

 denced by the heavy mail January 11, 

 containing large remittances and good 

 orders. 



The flower department that has been 

 running in the basement of John Wana- 



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Stop the Loss 



from withered flowers due to lack of preserva- 

 tion. You can put this spoilage loss and waste 

 on the orofit side of your ledger with a 



McCray Florist^s 

 Refrigerator 



The McCray system keeps flowers cool and fresh longer 

 than by any other method of refrigeration. It provides an 

 even temperature of the proper degree for the preservation 

 of cut flowers and entirely eliminates the great loss that is 

 caused by imperfect refrigeration. 



The McCray gives attractive and inviting display of your 

 flowers. The various compartments are of different sizes 

 to accommodate the different lengths of cut flower stems. 



For interior linings you have your choice of either bevel 

 plate mirror or white enamel, which are very handsome and 

 easy to clean. The exterior may be of any finish desired 

 to match the interior of your woodwork or other fixtures. 



The handsome appearance of the McCray will be an improvement to 

 your store, delight your customers and increase your sales. Find 

 out about tlie McCray. Learn why they are the best for florists 



Write for FREE Catalogues 



No. 73 — For Floriats No. 92 —Regular Sises for Residences 



McCray Refrigerator Company 



789 Lake Street, Kendallville» Ind. 



For Branch Salesrooms in Principal Cities ^ See Your Local Phone Directory 



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