62 



,^^ ... ,;,.-^. ,T.:v , .. 



The Rorists' Review 



January 'U, 1915.- 



flowers, such as roses, violets, carna- 

 tions, etc., are in full bloom. Every- 

 thing indicates a good seed crop. 



I regret to report that Edwin Lons- 

 dale, the manager of Floradal© Seed 

 Ranch, is quite ill. He was taken to 

 the Santa Barbara hospital shortly be- 

 fore the holidays, but has returned to 

 Lompoc without improvement. At 

 present he is xinable to leave his bed. 

 He has suffered more or less for the 

 last two years with a complication of 

 complaints, but never so seriously as 

 now. We hope to see him again sound 

 and smiling. Anton C. Zvolanek. 



TO EMULATE THE "57"? 



W. Atlee Burpee & Co., Philadelphia, 

 are careful what they do with their 

 Annual. Although the edition is re- 

 ported to be 400,000 copies, distribution 

 is managed with care. This year the * '■ Si- 

 lent Salesman," as Mr. Burpee delights 

 to call the big gun of his season's cam- 

 paign, is reinforced by a most effective 

 piece of light artillery entitled the 

 "Silent Salesman's Assistant." U is 

 a folder of sixteen pages within an un- 

 usually well done cover. It is "sent to 

 all customers of 1914 as a reminder 

 that the Annual has been mailed" and 

 also "to .some i»lanters from whom we 

 failed to receive an order last season. ' ' 

 The Assistant lists and explains "the 

 reason for seventy-six Burpee varie- 

 ties." It .says: ""jn 1876, the centen- 

 nial year of American independence, 

 the House of Burpee began business in 

 a modest way. To commemorate this 

 event and to fix in the minds of our 

 customers this date — 76 — we have se- 

 lected seventy-six Burpee varieties that 

 are, with the exception of Chalk's 

 Early .lewel tomato, all of our own in- 

 troduction and acknowledged standards 

 of excellence of their kind.'? The As- 

 sistant is beautifully illustrated and 

 printed and most of those who see it 

 will agree with Frank J. Thirkildson, 

 who considers it one of the most ef- 

 fective pieces of salesmanship Mr. 

 Burpee ever lias done. 



XXX SEEDS 



Afyssum Snowball, finest dwarf, very com- 

 pact, fine for pots, only true dwarf, pkt.. aoc. 



Cliln«a« Prlmres*. finest Rrown, single and 

 double, mixed, 650 seeds, Sl.OO; ^ pkt., 50c. 



Christinas Psppsrs, very fine, deep red. 20c. 



CInorsria, large flowering, dwarf, mixed, fine. 

 1000 seeds, 50c; ^ pkt., 26c. 



Cobasa Scandsns, purple, pkt., 20c. 



Colans. new giants, finest large leaved. 20c 



Candytuft, new white giant, grai d, pkt., 20c, 



Calumblna, new fancy varieties, mixed, 20c. 



Cyclaman Olsantsuai. finest Giants mixed, 

 250 seeds. $1.00; »« pkt., 50c. 



Jarusalam Chorry Malvlnll. conical; Nsn* 

 dsrsonll. dwarf, and Fra Olavolo, each 20c, 



Lobaila. Blue Ball, new dwarf, dark blue with- 

 out eye: finest of all Lobelias, pkt , '20c. 



Mlcnonstta.true new Maclist. very sweet. 20c. 



Pansy. Slants nilxsd. finest grown, critically 

 selected, 6000 seeds. Ji.OO; >« pkt., 60c; oz.,$3.00. 



Patunia Naw Star, finest marked, 20c. 



Patuala Naw California Slants, mixed. 20c. 



Phlox Drum., new dwarf, large flowering, 

 grand, finest colors and beauties. 20c. 



Poppy. Oriental Ck>lossus. 10-inch. Rrand, 20c, 



Mclnus Panoramltanus, new. finest giant 

 bronze leaved plant grown, gorgeouj. 20c. 



Salvia Bonfira, very best scarlet grown. 20c. 



Swaot Williams new giant fancy mixed, 20c. 



Thuabarcla. Black Eyed Susan, mix., pkt., 20c. 



Toranla. new giant, extra fine and showy, 20c, 



Vorbona. new giants, finest grown, mixed or 

 separate colors, in pink, purple, scarlet, 

 white and white-eyed, each per pkt., 20c. 

 Cash. Ldberal pkts. Six 20c pkts.. 11.00. 



JOHN F. RIJPP, Shiremanstown, Pa. 



Always mentioa die Floristi' Review when 

 writinf: advertisen. 



New Crop Flower Seeds 



JUST AimiVID 



"WORTH-WHILE" QUALITY 



Spsclal 10% discount pn flowsr tssds for cash with ordor. 



Trade 



Packet. Ounce. 



Ageratum Imperial, Dwarf Blue $ .15 $ .40 



Ageratum Imperial, Dwarf White. .."... 15 .40 



Ageratum Little Blue Star. 25 



Alyssum Maritimum, Sweet 10 .25 



Alyssum True Little Gem 10 .60 



100 250 



Seeds. Seeds. 



Asparagus Plumosus Nanus $ .50 $1.00 



Aster Queen of Market, White, Pink, Lavender, Crimson, Light 



Blue, Dark Blue, Purple. Packet, 15c; one-quarte? ounce,. ♦,.v - 



30c; ounce 1.00 



Aster, Vick's Branching, True, White, Pink, Crimson, Laven- 

 der, Dark Blue, Light Blue, Purple. Packet, 25c; one- 

 quarter ounce, 50c; ounce. 1.50 



Packet. Ounce. 



Begonia Vernon $ .15 $ . . 



Bellis Perennis, Longfellow, Pink 20 



Bellis Perennis, Snowball, White 20 



Centaurea Gymnocarpa 10 .40 



Centaurea Candidissima (scarce) 50 



CobBBa Scandens, Purple 15 .50 



Forget-Me-Not Alpestris, Blue 15 .90 



Forget-Me-Not Dissitiflora, Blue .25 



Heliotrope Mammoth Flowered 25 



Ipomoea Grandiflora Alba 15 .40 



Lobelia Crystal Palace Compacta .15 • 1.25 



Lobelia Speciosa, Blue .10 .60 



Pansy, Winterson 's Combination Mixture 50 5.00 



Pansy, Winterson 's Premium Mixture. 25 3.00 



And all other separate named varieties at 25c per trade packet. 



Petunia, Giants of California, True 25 



500 

 Seeds. 



Petunia, Winterson 's Superb Double $ .75 



Packet. Ounce. 



Petunia, Winterson 's Superb Fringed $ .25 $ 



Ricinus Zanzibariensis, Mixed 10 .20 



Salvia Splendens 20 1.25 



Salvia Bonfire • • . . . .25 2.00 



Salvia Zurich oO 4.00 



Verbena, Mammoth Mixed 15 1.00 



Verbena, Defiance, Scarlet 20 1.25 



Verbena, White 15 1.00 



Verbena, Blue 15 1.00 



Vinca in Separate Colors 15 .60 



Othsr varlstios arriving daily. 

 Wo can take cars off your ontiro wants In spsclal florists' strains 



of FLOWER SEEDS 



"WORTH-WHILE" QUALITY 



Late Dug Llllum GIganteum Bulbs 



7 to 9-inch per 100. $ 5.50: per case of 300. 115.00: per 1000, $50 00 



8 to 9 inch per 100. 10.00: per cas"; of 225, 19 75: per 1000, 87.50 



MONEY MAKCRS rOR EVERY CROWER. 



WINTERSON'S SEEO STORE 



166 NORTH WABASH AVENUE. CHICAGO, ILL. 



Now Here: MtYtR'S J BRAND ^^^ 



GIGANTEUMS 



THE LILY WITHOUT A PEER 

 Ordor Now for Dollvory Ex COLD STORAGE lator on. 



CORP. OF CHAS. F. MEYER. 99 Warren Street, NEW YORK 



