The Florists' Review 



3A}||fA^t 14, 1015. 



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Pacific Coast D epartm ent 



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SWEET PEA SHOW. 



The American Sweet Pea Society will 

 hold an exhibition in the Palace of 

 Horticulture, on the grounds of the 

 Panama-Pacific exposition, San Fran- 

 cisco, .June 4. A premium list has just 

 been issued and may be obtained on 

 request of Frank G. Cuthbertsou, 74t» 

 Front street, San Francisco. The list, 

 which is handsomely printed, was do- 

 nated by Lester L. Morse, president of 

 the society, and the work was done in 

 the private printing shop of C. (". 

 Morse & Co. Premiums are donated 

 by Morse »ic Co., \V. Atlee Burpee Ac 

 Co., Peter Henderson & Co., Waldo 

 Rohnert, A. C. Zvolanek, Hollowell 

 Seed Co., Braslan Seed Growers Co. 

 and others. Mr. Cuthbertson reports a 

 number of inquiries regarding the show 

 and anticipates a successful exhibition. 



Morse & Co. are promoting a ciiD- 

 <lren's sweet pea contest to be held 

 in the Educational building on the 

 exposition grounds. May 2l2. 



LOS ANGELES. 



The Market. 



Stock continues to clean up well, 

 owing to funeral work and society en- 

 tertainments. The Pasadena tourna- 

 ment of roses and the opening of the 

 Panama-California exposition at San 

 Diego made an unusual demand, but 

 even outside of this, trade has been ex- 

 cellent. Owing to the number of bet- 

 ter pink roses, Killaruey has to take 

 a back seat now, and retailers all are 

 calling for Shawyer, Russell, September 

 Morn and others of the newer ones. 

 Carnations are fine, and there is just 

 about enough stock to go around. 

 Chrysanthemums are still in evidence, 

 but, except from a show standpoint, 

 they are useless. People usually get 

 enough of mums through the regular 

 season, and there seems no good reason 

 for carrying them over into the new 

 year. Small flowers and novelties are 

 scarce. This helps the demand for Ce- 

 cile Brunner roses, valley and orchids, 

 all of which are plentiful. Collections 

 arc decidedly bad, according to both 

 •wholesalers and retailers. 



Various Notes. 



The New Year tournament of roses at 

 Pasadena took place this year under 

 positively ideal conditions. The day 

 was perfect; bright sun with a cool, in- 

 vigorating breeze and no dust on the 

 roads, owing to the recent rains. The 

 event is chiefly of interest to florists on 

 account of the large quantity of stock 

 used, and on one float, that of the 

 heiress to the Lucky Baldwin ranch, 

 50,000 white roses were used. The only 

 florists' exhibit to receive a prize was 

 that from The Orchid, of Pasadena. Hen- 

 ry E. Jaeger's two tiny children drove 

 a* little pony carriage symbolizing eter- 

 nal youth. As usual, great crowds vis- 

 ited the city, notwithstanding the great 

 attraction at San Diego, viz., the open- 

 ing of the Panama-California exposi- 

 tion. 



The Morris & Snow Co. has opened 

 in its new location, at the Rosslyn 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders, from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review. — Hogan & Eooyman, 

 Oakland, Cal. 



hotel, and has a mighty attractive look- 

 ing store. 



H. W. Turner has the building fever 

 again; this time he is erecting a house 

 in which to try out new varieties, away 

 from the regular stock growing for cut 

 flowers and for producing wood for 

 propagating. The new house will be 

 half the length of the present 300-foot 

 range and wide enough to allow of five 

 benches, or rather solid beds. The 

 whole range will be painted this sea- 

 son, the work having just been started 

 in the No. 1, or oldest house. Over 

 200 varieties of roses are now com- 

 prised in Mr. Turner's list, including 

 all the principal American, Irish ancl 

 French novelties. 



The first monthly meeting of the Los 

 Angeles Horticultural Society was held 

 .January 5, -at Kruckeberg's hall, and 

 was of more than usual interest. The 

 topic for discussion was "Forestry," 

 the lecturer being J. M. Grant, for- 

 ester for Orange county. Mr. Grant 

 prefaced his remarks with some of his 

 own experiences in the government for- 

 est reserves in India and South Africa. 

 Coming nearer home, he explained his 

 methods of raising trees at Santa Ana. 



His chosen list of trees suitable for 

 street planting consists of Cedrus Deo- 

 dara, Sequoia sempervirens, Pinus Haler 

 pensis, Cupressus Arizonica, Eucalyp- 

 tus polyanthemos, Platanus, or native 

 sycamore, and the native live oak, 

 Quercus agrifolia. He deprecated the 

 use of peppers, Lehinus molle, owing t<p 

 the fact that they were quite expensive 

 to keep clean. Mr. Falkenheim, park 

 superintendent of Long Beach, pointed 

 out that, though Mr. Grant's selections 

 w^ere good for inland points, they were 

 not suitable for seaside planting. An 

 interesting disoussion followed, taken 

 part in by many of the members pres- 

 ent. The subject of a rose or spring 

 show was up for discussion and was fa- 

 vorably received. A committee, consist- 

 ing of Chas. Winsel, chairman; J, 

 Dieterich, Henry Kruckeberg, .1. D. 

 Meriweather and Jos. McGilvray, was 

 appointed by the chair to take the mat- 

 ter in liand. Everyone was glad to see 

 Mr. McGilvray around again after his 

 accident. For the February meeting, 

 E. D. Sturtevant, the veteran grower of 

 water lilies and other aquatics at Holly- 

 wood, has consented to give a paper 

 oil his favorite plants. This will be the 

 first time wp have had the chance to 

 hear from Mr. Sturtevant, and a 

 bumper attendance is looked -for. 



H. Reeve Darling says that his holi- 

 day business was away ahead of that 

 of last year and that January so far 

 has been good. 



J. Menasco is sending in magnificent 

 Ulrich Brunner roses to the retailers, 

 many of them being handled by Wolf- 

 skills' & Morris Goldenson. 



Fred Hills reports the best Christmas 

 and New Year's business in the his- 

 tory of his nursery. As the quality of 

 his stock keeps on improving, there 

 seems to be a good reason for this. 



At the Germain Seed & Plant Co. 's 

 establishment, the deciduous fruit tree 

 season has opened up well, earlier than 

 usual, owing to the fine rains. Citrus 

 fruit, too, from the firm's nurseries at 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



Mention Tje ReTlew when yoo write. 



H. N. GAGE CO., Inc. 



536 >^ So. Broadway, LOS ANGELES, CAL. 

 WHOLESALE FLORISTS NURSERYMEN 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal.. 



Mention Tlic Rerlew when yon write. 



