20 



The Florists^ Review 



January 21, 1915. 



Kstabllahed, 1897. by Q. L. GRANT 



Published every Thursday by 

 The Florists' Publishing Co., 



630-660 Oaxton BulldiDK, 



608 South Dearborn St., Chica«ro. 



Tele., Wabash 8196, 



RA^rlstered cable address, 



Florvlew. ChlcaKo. 



Entered as second class matter 

 Dec. 3. 1897. at the post-ofBce at Chi- 

 cago. 111., under tlie Act of March 

 3,1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertlslnfr rates quoted upon 

 request. Only strictly trade ad- 

 yertlslng accepted. 



ni iii iii i iiimnnmin Mi 



NOTICE. 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



S P. M. TUESDAY. 



SOCIETT OF AHEBICAN FL0BI8TS. 

 Inoorporsted by Act of Congreu, March 4, 1901. 



Officers for 1916: President. Patrick Welch. 

 Boston; Tlce-presldent, Daniel MacRorie, San 

 Francisco; secretary, John YonnK, 63 W. 28th 

 St., New York City; treasurer, W. F. Kasting, 

 Buffalo. 



Thirty-flrat annual convention, San Francisco. 

 Cai., August 17 to 20, 1915. 



For the average florist there is nothing 

 easier to do than the Enchantress family 

 of carnations and these will be planted 

 heavily next season, /perhaps more heavily 

 than ever befoper-^ 



H. YouELL, secretary, advises that the 

 American Gladiolus Society will not fol- 

 low the S. A. F. to San Francisco, but 

 will hold its annual show at Newport, 

 B. I., August 18 and 19, 



E. H. Mann is authority for the state- 

 ment that next year the E. G. Hill Co. 

 will drop Richmond and all other red 

 roses save one. The reader is given one 

 guess as to which red will be retained. 



Times haven't changed: there is just 

 as good a call for long-stemmed roses 

 as ever there was — probably better — but 

 the production of long stock is much 

 greater than it was a few years ago, 

 which accounts for the change in the 

 market. 



Curiously, the war first caused a rapid 

 tise in prices but has by now resulted 

 in falling markets in most lines. Im- 

 ported goods nearly all are cheaper; so 

 are domestic products of domestic use; 

 almost the only commodities that are 

 higher in price than they were August 

 1 are those that are exportable. 



The preliminary schedule for the ex- 

 hibition of the American Sweet Pea So- 

 ciety, to be held at Newport, R. I., in 

 June, has been issued. Copies may be 

 had by addressing the secretary, Harry 

 I A. Bunyard, 342 West Fourteenth street, 

 'New/ York. Additional special prizes 

 listed are those offered by J. M. Thor- 

 burn & Co., Lord A,iJBtirnham Co., and 

 Watkins & Simpson, ■ 



HEBE'S THE HINT. 



We, with others, wish The Review 

 would give a hint to advertisers in 

 reference to acknowledging the receipt 

 of an order and stating when it is 

 likely to be shipped. It would relieve 

 the uncertainty as to whether the or- 

 der can be filled or not. 



Poat Bros. 



QXnCK ACTION. 



The purpose of this and similar no- 

 tices is to show the trade how surplus 

 stock can bo turned into cash. The 

 special effort is to reach those who 

 never have made use of the classified 

 section of The Review to save a loss — 

 to save a few dollars at the cost of a 

 few cents. Like this: 



Please discontinue our little classified ad; the 

 first mail cleaned us out, but orders are still 

 coming. — Wm. Toole & Son, Baraboo, Wis., 

 January 18, 1915. 



Please stop my classified ad of cuttings, as 

 I am more than sold out as the result of the first 

 insertion. — Herman W. Kropp, Columbus, O., 

 January 16, 1015. 



The one insertion of our classified ad in The 

 Review for January 14 has sold the stock out 

 clean, with some orders we can not fill. — Rngel- 

 mann Greenhouses, Maryville, Mo., January 18, 

 1015. 



The "word to the wise" should bo 



especially appreciated by readers in 



the east, where many good sized lots 



of surplus stock went to waste last 



season merely for the lack of a little 



inexpensive advertising in the right 



place. 



AMERICAN CABNATION SOCIETY. 



The annual convention and exhibi- 

 tion of the American Carnation Soci- 

 ety will be held in the Iroquois hotel, 

 Buffalo, N. Y., January 27 and 28, ev- 

 erything under one roof. The follow- 

 ing is the program for the two business 

 sessions: 



WEDNESDAY, JANUARY 27, 8 P. M. 



Calling to Order. 



President's Address. 



Secretary's Report. 



Treasurer's Report. 



Auditors' Report. ' 



Miscellaneous Business. 



Invitations for Next Meeting Place. 



Nominations for Officers. 



Discussion: "The Relative Merits of Cuttings 

 Taken from the Flower Stems, and Those Taken 

 from the Short Blooming Shoots, ox Those Taken 

 from Cutback Stock," led by Peter Fisher, 

 E. Dallledouze, C. W. Johnson, F. B. Dorner, 

 Peter Olsem, A. M. Herr, J. H. HUl. 



Report of Judges. 



THURSDAY, JANUARY 28, 9:30 A. M. 



Calling to Order. 

 Deferred Reports. 

 Deferred Business. 

 Selection of Meeting Place. 

 Discussion of President's Address and Secre- 

 tary's Report. 

 New Business. 



Appointment of Committees. 

 Klectlon of Officers. 

 Question Box. 

 Adjournment. 



BUSHONG OWNS GABY NAME. 



John Owens, of Gary, Ind., has been 

 permanently enjoined from using the 

 name G^ary Floral Co., or any other 

 name substantially identical with this 

 title, in conducting his store at Sixth 

 avenue and Washington street. 



The suit was brought by A. T. Bus- 

 hong, proprietor of the business on 

 West Fifth avenue, conducted under 

 the name of the Gary Floral Co. The 

 complaint filed by Attorney R. B. Pat- 

 ton for Mr. Bushong states that Bus- 

 hong was formerly in partnership with 

 Owens. The latter sold out to Bushong, 

 who retained the store under the name 

 of the Gary Floral Co. Later Owens 

 incorporated under the same name and 

 then, it is alleged, secretly secured a 

 lease on the store room occupied'' by 

 Bushong at Sixth avenue and Wash- 



ington street. Bushong moved to Fifth 

 avenue, retaining the name of the Gary 

 Floral Co. Owens attempted to re- 

 open under the same name, but a tem- 

 porary injunction was secured. Janu- 

 ary 8 the temporary order was made 

 permanent, the complaint being 

 amended to forbid the use by Owens 

 not only of the name Gary Floral Co., 

 but any of a similar nature which 

 would tend to mislead the patrons of 

 Mr. Bushong. 



The building Mr. Bushong now oc- 

 cupies is a modern one, 25x80, two 

 stories and basement, and he has a ten- 

 year lease. The location is desirable 

 and across the street from a site upon 

 which the new federal building will 

 be erected, the contract having been 

 let recently. It is his intention to build 

 a garage and packing room 25x40 in 

 the rear of the store, with a green- 

 house on the second floor and a stair- 

 way leading direct from the store to 

 the greenhouse. 



HONOBABIJ: MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dt^llar-bill that 

 insures fifty- two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 

 Boyer, J. B., Altoona, Pa. 

 Williams, George, Upper Montclalre, N. J. 

 Stevens, Mrs. Chas. T., Plymouth, Mass. 

 Bath, John H., Omaha, Neb. 

 Baugert. F. W., Helena, Mont. 

 Golden State Plant & Floral Co., Santa Monica, 

 Cal. 



Then, Anton, Chicago, 111. 



Schwelchler, John, North Tonawanda, N. Y. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns sent. 



CHICAGO. 



The Market. 



From a wholesale point of view the 

 market is in much better condition 

 than it was a week ago. Looking at it 

 from the retail angle, the improvement 

 is not so apparent, as the change seems 

 to be due more to a reduction in sup- 

 ply than to an increase in demand. 

 There has, no doubt, been considerable 

 increase in the number of out-of-town 

 orders, as these always are more nu- 

 merous when crops are light. City re- 

 tail trade has not improved to any 

 great degree, which leads to the belief 

 that business is running along about 

 the same with the out-of-town buyers, 

 but that they are forced to send to 

 Chicago for^ a larger part of their sup- 

 plies than was the case earlier in the 

 season. Prices naturally have ad- 

 vanced. Comparing the last seven days 

 with the same week in 1914 seems to 

 indicate that the market as a whole is 

 more nearly normal than it has been 

 at any time in the last six months. 

 Prices on roses are below those of last 

 year, but the shortened supply still is 

 considerably larger than a year ago. 

 Beauties, on the other hand, are less 

 plentiful than a year ago and are aver- 

 aging better returns to • the growers. 

 Carnation prices were falling rapidly a 

 year ago, whereas they hajv© bdi^n on 

 the up-grade during the last week, but 

 they are not yet up to where they were 

 at this date in 1914. Most of the 

 wholesale houses have enjoyed a con- 



V 



