70 



The Florists^ Review 



Jancabx 21, 1915. 



Cerise Winsor 



A VARIETY EVERY GROWER WILL WELCOME. 



This is a sport of Winsor, known everywhere as a variety that is easy to grow— everybody does it well. Has the same 

 habit as Winsor, with darker foliage and larger buds and flowers— a fine deep cerise pink. A free bloomer and a good 

 shipper. WiU fill a need in its color. ROOTED CUTTINQS $10.00 p«r 100; $80.00 p*r lOOO. 



Delivery in January and February. 



A. L. RANDALL CO. 



EVERYTHING FOR FLORISTS, 



L. O. PHONE CEMTRAL 7720 



Private Exchance all Dopsutmente. 



66 E. RANDOLPfl STREET, CHICAGO 



Mpntlon Th^ RgHg w ^yfa«a tw <rTtt«. 



GLBVELAin). 



The Market. 



The market is short of roses. This 

 is nothing new for this season of the 

 year, for always after the heavy Christ- 

 mas cuts the quality as well as the 

 quantity of rosea suffers. Carnations 

 are in oversupply. There is a lot of 

 good stock at prices lower than they 

 should be. Bulbous stock is making its 

 annual appearance, with the quality 

 only fair. The season appears to be 

 about ten days late. New valley is 

 forcing splendidly. Formosa lilies are 

 coming in heavily. All efforts now ' 

 seem to be to swell the business for 

 Valentine's day. Each year it has 

 shown a slight increase and this year 

 must keep pace with the others and go 

 ahead. 



Florists' Club Notes. 



The regular January meeting of the 

 Florists' Club was held Monday, Jan- 

 uary 11, preceded by a supper at the 

 Hotel HoUenden, at which thirty-six 

 members attended. The meeting opened 

 at 8:30, President Knoble giving a 

 blackboard talk. Pads and pencils were 

 distributed to the members and some 

 well known old maxims, also some well 

 worded new ones, viere placed on the 

 board, to be copied by any to whom 

 they appealed. An instructive half 

 hour was thus put in, after which 

 the club listened to a talk on advertis- 

 ing by Charles Oswald, an expert in 

 that line. 



A general discussion on advertising, 

 both individual and cooperative, was 

 then taken up, after which the club 

 voted on the proposition of taking up 

 cooperative advertising to cover the 

 period of one year, and to carry it out 

 much after the plan of our Mothers' 

 day campaign. A fund of $3,000 will 

 be subscribed among the local stores 

 and growers. Extra efforts will be 

 made at St. Valentine's day, Easter, 

 Mothers' day, Decoration day, Thanks- 

 giving and Christmas to stimulate the 

 trade, and continued advertising will 

 be taken up in the daily papers 

 throughout the year. The results ob- 

 tained at Christmas, owing to the ad- 

 vertising done through the local press, 

 have encouraged the florists to go fur- 

 ther along the same lines and reap 

 further benefits. Let us hope that they 

 will be forthcoming. 



The meeting night of the club has 

 been changed from the second Monday 

 «f each month to the first Monday. The 

 February meeting will be held the eve- 

 ning of February 1. 



Carnation Bargains 



For one week only or until February 1— if our surplus of 35.000 lasts that 

 long— we offer you our choicest Carnation Booted Cuttings, the finest stock 

 you ever saw, of Light Pink Enchantress and Pure White Enchantress (these 

 varieties only) for 20'lc off our list price and an additional 5^/t off for cash 

 with order. 



See list and prices in Classified Columns under Carnations. 



SMTH & GANNETT, 



Geneva, N. Y. 



Mention The ReTlew when yon write. 



YOUNG ROSE STOCK CARNATION 



ROOTED 

 CUTTINGS 



2-inch. Own Root 



Ophelia T 



Shawyer 



Sunburst 



Rbea Keid 



PerlOO 



$12.00 



. . (i.oo 



6.00 



, . . 5.00 



Killarney Queen .5.00 



White Killamey .5.0(1 



KiUamey .'>.(K) 



1000 

 lioo.uo 

 50.00 

 50.00 

 45.00 

 45.00 

 45.00 

 45.00 



Coleus, rooted cutlinga. 



.75 (-,.00 



Cash or C. 0. D. 



PerlOO 



ChampioD $6.00 



Philadelphia 6.00 



Matchless 6.00 



Enchantress 2.50 



Rose- pink Enchaotress 2..50 



Oloriosa 2.50 



White Enchantress 2.50 



White Wonder 2.50 



Delhi 2..T0 



1000 

 $50.00 

 50.00 

 50.00 

 20.00 

 20.00 

 •20.00 

 20.00 

 20.00 

 •20.00 



W. J. & M. S. Vesey, Fort Wayne, Ind. 



Mention The Rerlew when yon write. 



This Ought to Be OF INTEREST to YOU 



that local growers have placed the larg^est individual orders for my 

 new Carnation "ALICE," offered to the trade this season. Some have 

 doubled and trebled their orders on successive visits. 



The color is an exquisite shade of clear, soft pink, midway between En- 

 chantress and Gloriosa. Habit of plant, ideal, strong, very early and a contin- 

 uous and without doubt the most productive commercial variety I have offered 

 to date. 



Price«-Per 100, $12.00; per 1000, $100.00; per 2600, $237.50; 

 per 6000, $460.00; per 10,000. $800.00. 



If you have not seen it, send for descriptive circular and get yo|\i^' order in now. 



Over 800,000 sold. 



PETER FISHER, 



ELLIS, MASS. 



Mention The ReTlew when yon write. 



The Ladies' Florists' Club will hold 

 a dance at the Chamber of Industry 

 hall Monday evening, January 25. 



F. A. F. 



Savannah, Ga. — .lohn Wolf celebrat- 

 ed his twentieth business anniversary 

 New Year's day. 



NEW SALVIA HARVARD 



Awarded Bronze Medal by the North Shore 

 Horticultural Society, August, 1914. Type is 

 that of Salvia Splendens: color, velvety crim- 

 son. Pkt. of 25 seeds. tl.OO. Rooted Cuttings, 

 per dozen, ll.OO. 



A. MAGNUSON 



Manotaester-by-tbe-Sea, Mass. 



