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Jakuast 28. 1915. 



lie Florists' Review 



u 



through the rest of the season without 

 irrigation. 



We often dig them for shipment in 

 August. The ground is as dry as pow- 

 der, yet the roots have gathered the 

 moisture and hold it so that they are 

 fresh and fleshy, ready to take hold 

 as soon as planted. It is the German, 

 or rhizomatous group which thus suc- 

 ceeds. The water iris, the Siberian and 

 J&pan,' will not endure hot, dry weather 

 so well. C. S. Harrison. 



SCHIZANTHUS FOLIAGE DYING. 



Under separate cover we have sent 

 a plant of our schizanthus. As you will 

 see, the leaves are turning white at 

 the edges, and-in a short time they will 

 die. We have a large number of 6-incl» 

 plants of these, and are anxious to 

 know the cause and the remedy for 

 the failing foliage. We grow the 

 plants as cool as possible, 45 degrees at 

 night, but in the daytime the tempera- 

 ture goes up to 70 degrees. Any in- 

 formation you can give us will be much 

 appreciated. J. B. 



It looks as though the foliage had 

 been injured by fumigation. Schi- 

 zanthus foliage is delicate, and the use 

 of tobacco stems or hydrocyanic acid 

 gas would cause the scorching of the 

 leaves. If grown cool and carefully 

 watered, schizanthus is of easy culture. 

 Either fumigation or an overdose of 

 some chemical fertilizer is the most 

 likely cause of the burning. C. W. 



HABEBMEHL'S HANDSOME HOME. 



When J. J. Habermehl's'Sons, then 

 the leading uptown florists of Phiia- 

 «lelphia, invaded the downtown district 

 by opening a flower shop in the Belle- 

 vue-Stratford, there was much hea«i- 

 shaking. They had done well uptown, 

 but it would be quite a different thing 

 downtown, it was said. The Haber- 

 mehls did not seem alatmed; they just 

 went ahead and sewed wood. If it was 

 hard work at first, they never said s6. 

 Then came Founders' week, with its 

 immense possibilities for original work, 

 turned into a triumphant success by 

 these enterprising brothers. Their abil- 



Front of New Store of J. J. Habermebrs Sons, iPhiladefphia. 



ity to handle any kind of decoration 

 was .established beyond peradventure. 

 By this time the Habermehls discovered 

 that Philadelphia is the only city in the 

 world where everything — railroads, ho- 

 tels, shops, theaters, residences, stock 

 exchange, courts — have one center, 

 Broad and Chestnut streets. They 

 soon opened another store, the Orchid 

 Flower Shop, in Kugler's restaurant. 

 Now they have added still another, the 

 third within two blocks, the fourth in 

 all. 



This new shop was opened last week 



in the new addition to the Kitz-Carlton 

 hotel. The illustrations, both of the 

 exterior and the interior, are so <;ood 

 that no description is needed. The 

 irianager, J, F. Leary, wishes nie tb 

 add that the furniture, when finished 

 and in position, will give an air of 

 coziness besides heightening the hand- 

 some effect. Phil. • 



lotertor of Store of J. J. Habermelirs Sons in Ritz-Carlton Hotel, Philadelplila. 



PANSIES FOB MEMOBIAIi DAY. 



When is the proper time to plant 

 pansy seeds to have them in bloom 

 lor Memorial day? D. B. 



You shoukl have sown pansy seeds 

 la!«t fall. It is too late now to so-rt^ 

 seeds and have the plants in . flower 

 for Memorial day. Better purchase 

 plants from some reliable specialist; 

 then you will be sure of plenty of 

 flowers. c. W. 



WHY NOT YOU? 



Pretty nearly everybody now recog- 

 nizes that the classified ads in The Re- 

 view are wonderful little business 

 1> lingers— they have been widely imi- 

 tated—but there are a few who seem 

 to think they only are good for the 

 other fellow: - * 



Please dlsoohtiimo our classified nd; it surely 

 brought lis business; we are entirely sold out — 

 Kent Bros., Newark, O., January 15, 1915. 



If it does so well for others, whv not 

 for YOU? 



Danville, Dl.— Th6 police, through 

 Sherlock Holmes deductions, have come 

 to the conclusion that the burglar wh6 

 entered the store of Smiths the Florists, 

 at Vermilion and North streets, De- 

 cember 28, and took several dollars 

 from the cash drawer, is left-handed. 

 Hie bad not, however, been c&xxghX, 



