The Florists' Review 



Januabt 28, 1015.. 



TIME TO PLAN TOR A BIG 



St. Valentine's Day 



ORDER YOUR STOCK OF US-THEN PUSH THE SELLING 



VIOLETS 



Quality and prices both right. 



FREESIA 



Purity, the pure white kind that sells. 



CATTLEYAS 



Home-grown, fresh, high-colored. 



SWEET PEAS 



Fancy Butterfly, a large supply. - 



JONQUILS 



Can supply in almost any quantity. 



TULIPS 



All colors, good stock, fair prices. 



AND PLENTY OF HIGH-CLASS VALLEY 



You know how the St. Valentine's corsage and box trade has grown of late years— well, give it a boost— advertise 



" Send HER flowers"— and get your flowers of Randall. 



We have 



Ihem NOW 



CARNATIONS 



A fine lot of MEXICAN IVY and ADIANTUM 



All Colors 



Fine Stock 



Don't for a moment forget that Randall's is Headquarters— no larger supply, no more complete assortment, no better stock, 

 no more reasonable prices— no place where you can get better or more certain satisfaction. 



A. L. Randall Co. 



Everything for Florists, 



L. D. Phone Central 7720 



Private Gzchaiife all 



Departments 



66 E. Randolph Street, Cliicago 



Meptlon The Rertew when yon write. 



season carnation growers have had a 

 chance to take in any real money and 

 they are not disposed to let it slip bj»' 

 Even the low grade carnations that » 

 fortnight ago were difficult to sell at 

 any price now are moving nicely, find- 

 ing their use in funeral work. On 

 the whole the quality of the carnations 

 is excellent. There do not seem to 

 be so many splits as was the case ear- 

 lier in the winter. 



Aside from the decrease in the sup- 

 ply of roses and the increase in the 

 demand for carnations, the principal 

 change in the market has had to do 

 with bulbous stock. 'Jonquils have sold 

 splendidly. The supply is large enough 

 so that all orders can be filled, but sel- 

 dom are many jonquils left in the ice- 

 boxes when the closing hour comes. 

 There has been a large increase in the 

 receipts of tulips and considerable im- 

 provement in the quality; stems are 

 longer. The yellow varieties sell best. 

 Also the retail stores are showing tu- 

 lips in pans, supplied by the local 

 greenhouses, not through the whole- 

 sale market. Paper Whites are abun- 

 dant. Freesia is more plentiful than 

 has been the case, but it is selling 

 splendidly. The supply of Easter lilies 

 is erratic, some days large, some days 

 light. There are so few callas that 

 the buyers seem to have fp^gotten 

 them and the light receipts are slow 

 sale. 



The weather has been too severe for 

 the wearing of flowers on the street. 

 This always hurts the sale of violets; 

 they are cleaned up only at extremely 

 low prices. Cattleyas are in heavy 

 supply and prices are too low for 

 profit; everybody would be better off 



GREENHOUSE WINDSTORM INSURANCE 



FLOI(|AN D. WALLACE 



•>! 



ynr on 



insurance exchange building 

 Chicaoo 



if they were higher. Only a few gar- 

 denias are received in this market and 

 the demand is not steady, except that 

 a few stores use them regularly. The 

 sweet pea is the principal corsage flow- 

 er. The supply is increasing slowly. Good 

 Spencer peas sell well, but it seems 

 probable that the supply this season 

 will not be so large as last spring, one 

 of ,the largest growers of last year hav- 

 ing planterl no peas this season. 

 Stevia is disappearing. There is not 

 much snapdragon or mignonette. The 

 green goods situation remains un- 

 changed. 



It should be noted, perhaps, that the 

 city business has not increased greatly; 

 the local buyers object strenuously to 

 the rise in prices. The increase in 

 demand comes from outside, from buy- 

 ers who are no longer able to get 

 enough stock at home. 



I<eaking Gas Plays Havoc. 



P. M. Brodbeck, Between Evanston 



ISIIS VIOLETS 



Paper White Narcissi, Roses, Carnatiiis aid 

 All Kinds of Greens. 



O. A. TONNER 



80 E. Randolph St., CHICAGO 



M«aaoD Tb» itoTirw when too wnto 



and Chicago, has six connected ridge 

 and furrow houses of roses that give 

 unmistakable evidence of the presence 

 of illuminating gas. He knew what it 

 was before he called in the experts, 

 because he has had the same trouble 

 twice before. The foliage has lost 

 color and is falling; it will be many 

 weeks before he can cut anything to 

 speak of in any of the six houses. 

 The gas main is quite a little way 

 from the houses, but there is a conduit 

 for electric wires running close beside 

 the houses which has served to bring 



