42 



The Florists' Review 



Jandabt 28. 1916. 



WIRE DESIGNS - BUY FROM THE MANUFACTURERS 



Send for our 64-page 



FLORIST SUPPLY CATALOGUE 



Showing over 200 



WIRE FLORAL DESIGNS 



SCRANTON FLORIST SUPPLY CO. 



B. E. and J. T. COKELY 



Evarytking in Florists' Supplies 



North Seventh Avenue, 



201 



Mwatltw Tl>» R>vl^w when yoo write. 



Established 20 Years 



Scranton, Pa. 



TOLEDO, O. 



The Market. 



From a wholesale point of view the 

 market is much better than it was a 

 week ago. Looking at it from the re- 

 tail side the improvement is not so 

 apparent, as the change seems to be due 

 more to a reduction in supply than to 

 an increase in demand.' There has, no 

 doubt, been considerable increase in 

 the number of out-of-town orders, as 

 these are always more numerous when 

 the crops are light. ' City retail trade 

 has not improved to any great degree, 

 which leads one to believe that busi- 

 ness is about the same with the out-of- 

 town buyers, but that they are forced 

 to send here for a larger part of their 

 supply than they did earlier in the 

 season. 



Prices naturally have advanced. Com- 

 paring the sales of the last seven days 

 with those of the corresponding seven 

 days of last year, business seems to be 

 more nearly normal than at any other 

 time in .the last six months. Prices on 

 roses are below those of last year, but 

 the supply, though short, still is con- 

 siderably larger thin a year ago. Car- 

 nation prices were falling rapidly a 

 year ago at this time, whereas they 

 are now going up. 



While there has been a sharp reduc- 

 tion in the aggregate quantity of stock 

 coming on the market, there are still 

 enough flowers to go around. The pos- 

 sible exception is short roses. There 

 has been a great increase in the amount 

 of bulbous stock on the market. Easter 

 lilies are scarce, and the demand for 

 them is great. Violets are plentiful 

 and the stock is really fine; the only 

 complaint is that the demand will not 

 take care of the cut. Sweet peas could 

 be no better. 



The high death rate in Toledo during 

 the last week has kept the florists busy. 



Various Kotes. 



The event that is keeping the florists 

 thinking and hustling the most these 

 days is the case in the Common Pleas , 

 court of George Poulin versus the To- 

 ledo Railway & Light Co. About four 

 years ago Mr. Poulin, who is the driver 

 on the wagon that makes the downtown 

 run for Harry Heinl, was severely in- 

 jured in a street-car accident. The ex- 

 tent of the injuries sustained by Mr. 

 Poulin can be imagined from the fact 

 that he was confined in the hospital 

 for seven months, and to this day can- 

 not walk around without the use of 



Domestic Baskets 



NOW IN GREATER DEMAND FOR 



The Social Season 



«: 



Mall us your order early. We have a 

 complete stock for present delivery, 

 and will endeavor to supply your 

 wants promptly at all times. 



If you have not previously done so, 

 this is a favorable time to try out our 

 baskets. They are very attractive 

 and will increase your sales. 



NO CHANGE IN OUR PRICES 



The Madison Basket- 

 craft Co. Nadison, Lake Co., Ohio 



MentlMi Tile Rsvlew 



yop wrtte 



crutches. Mr. Poulin entered suit 

 against the Toledo Railway & Light Go. 

 some time ago, and a verdict was ren- 

 dered in his favor for $12,000, but the 

 case was outruled by the company. 

 Mr. Poulin is now entering suit for 

 $13,000. The company hired a moving- 

 picture man to move into the house next 

 to the Poulin residence, and each and 

 every time that Mr. Poulin left the 

 house without the use of his crutches, 

 moving pictures were taken of him, to 

 show that he was not totally disabled. 

 Morgan & Fraser, the attorneys for the 

 plaintiff, secured forty-four witnesses 



^"" 



^^a^^^ 



SANITARY FLOORS 



fir FLOWEE STOIES 

 Cimpoiition Fliorini 

 ATLAS rLOOR COMPANY 



n W. Van Bnran Btra at , 

 CHICAGO, ILL. 



Mention The RSTlew when y<m writs. _ 



to testify in court that at no time did 

 Geo. Poulin deliver plants or flowers 

 to their stores without the use of 

 crutches. All of these witnesses are 



