80 



The Florists^ Review 



JANDABX 28, 1916. 



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i Pacific Coast Department 1 



San Diego, Gal. — Geo. Otto, the well 

 known nurseryman and florist, has been 

 laid up with a bad attack of rheuma- 

 tism. 



Corvallis, Ore. — F. E. Butt is engag- 

 ing in market gardening here, having 

 sold his interest in the greenhouse es- 

 tablishment of Butt Bros., Parkplace, 

 Ore. 



Corvallis, Ore. — T. H. Wellsher, pro- 

 prietor of the Corvallis Greenhouses, 

 says business has been quiet since the 

 holidays, with plenty of stock of good 

 quality. He regards it as the inevi- 

 table reaction after the Christmas rush, 

 when trade was better than ever. 



LOS ANGELES, GAL. 



The Market. 



Business may best be described as 

 "streaky," this being the way one 

 retailer spoke of it. Some days are 

 good, some the reverse. There is not 

 any too much really good stock on the 

 market and our best rose growers have 

 no difficulty in disposing of their cuts. 

 But there are quite a lot of poor flow- 

 ers that demoralize the market to some 

 extent, flowers that would be better 

 left at home than sent in. Violets are 

 about the only flowers that are both 

 good and cheap. Baby roses are small 

 and scarce, the few bunches arriving 

 being eagerly bought up. The weather 

 has been cold at night, with hot days, 

 and this combination is hard on out- 

 door flowers. But as I write there is a 

 nice rain • falling, which it is hoped 

 will continue. Carnations are fair only, 

 and the few centaureas seen are too 

 poor to cut any figure. Beauties are 

 scarce and poor. Outdoor roses are 

 fair. There are still no sweet peas to 

 amount to anything, all growers hav- 

 ing apparently failed with their fall 

 sowings. There are acres of these 

 plants that will have to be plowed un- 

 der, for they will never produce a good 

 flower. It looks as though there were 

 a chance for a grower to start growing 

 under glass, a phase of their culture 

 much neglected here. Lily of the val- 

 ley and orchids are fairly plentiful, but 

 the price of cattleyas has declined 

 quite a lot in the last year or so and 

 instead of bringing $1.50 each retail, 

 as they did formerly, they are fre- 

 quently sold with ribbon and other fix- 

 ings as low as 75 cents each. 



Plants sell poorly now, a few Boston 

 and Whitman! ferns being about all 

 that are selling, though there are quite 

 a number of good azaleas still on the 

 market. 



Various Notes. 



Dan MacRorie, of the MacRorie-Mc- 

 Laren Co., the well known nurserymen 

 of San Francisco, and C. W. Ward, of 

 the Cottage Gardens, Queens, L. I., who 

 now makes his home at Eureka, Cal., 

 are among our distinguished visitors 

 last week. Mr. Ward was accompanied 

 by his manager, R. T. Brown, but he 

 had to leave for the east almost im- 

 mediately. Mr. MacRorie was host to a 

 congenial party of about ten local horti- 

 culturists at the Hayward the evening 

 of January 19 and a most enjoyable 

 time was had. 



Thanking you for the oxcellont 

 results we have had to date from 

 our ad. in The Review. — 



HOLLYWOOD GARDENS, 

 Per V. A. 



Jan. 12, 1915. 



Holly-wood, Wasli. 



Among the various improvements at 

 the plant department of Smith & 

 Dieterich, on Wall street, is a new 

 office. At Seventh and Figueroa 

 streets the cut flower business is boom- 

 ing. 



Dahlias and cannas are being lifted 

 at the nurseries of the Germain Seed 

 & Plant Co., on the Whittier road, the 

 stock being in excellent shape this year. 



The Los Angeles Floral Co. reports 

 fine business in out-of-town shipping. 

 Carnation Mrs. Welsh is handled ex- 

 clusively here and is proving a splen- 

 did shipper and keeper. 



The California Rose Co., of Pomona, 

 has opened a store on Hill street and 

 is conducting a vigorous advertising 

 campaign on its rose stock. 



J. Gatacre, of Seattle, Wash., was a 

 visitor this week. 



The "speed cops" are making sad 

 inroads upon the profits of the whole- 

 sale florists these days. 



Word comes from C. E. Morton, now 

 of Phoenix, Ariz., that business is liv- 

 ening up considerably. Mr. Morton's 

 son will join his parents there, but his 

 daughter. Miss Hazel Morton, remains 

 in Los Angeles, having taken up nurs- 

 ing as a profession. 



H. W. Turner is shipping out splen- 

 did plants of his new rose, September 



Morn, and other novelties. The whole 

 cut of the large range is cleaned up 

 daily, frequently needing several trips 

 daily. 



G. Rolleri, of the California Ever- 

 green Co., has returned from a business 

 trip to San Diego. 



H. R. Richards. 



PORTLAND, ORE. 



The Market. 



Large social affairs, requiring flowers 

 in quantity, are not as frequent as in 

 former years, but the demand for small 

 lots is sufficient to keep the market 

 cleared of cut stock daily. Some good 

 customers are dispensing with flowers 

 and donating their cost to local or for- 

 eign relief funds. From a charitable 

 point of view this spirit is admirable, 

 but the florists' business must stand 

 the loss and it is to be hoped that 

 the idea will not be carried to an ex- 

 cess. 



The supply of carnations is increas- 

 ing, but more would be used if they 

 came in. While they show the effects 

 of lack of sunshine, both in texture 

 of stem and in size and tint of bloom, 

 they are of better quality than usual 

 for this time of year. Orchids are 

 abundant and of excellent quality, 

 with Cattleya Trianae leading. Potted 

 and cut tulips are more plentiful. Ro- 

 mans and Paper Whites sell well and 

 there are enough of them to meet the 

 demand, without any waste. The 

 large growers did not put in as many 

 bulbs as usual, or there would be an 

 oversupply. A few local-grown single 

 violets are shown, but they, suffer from 



ROOTED CARNATION CUTTINGS 



IMMEDIATE DELTVERT 



Per 100 1000 



White Enchantress $2.26 $20.00 



Light Pink Enchantress 2.25 20.00 



Rose-Dink Enchantress 2 26 20 00 



Dorothy Gordon 2.25 20.00 



Washington 2.26 20 00 



Mrs. C. W. Ward 2.26 20.00 



Oorseous 6.00 60.00 



Per 100 



Beacon, red $2 25 



Victory, red 2.25 



Comfort, red 2.26 



St. Nicholas, red 2 26 



Bpnora. variegated 2 26 



Eldorado, yellow 226 



1000 

 $20 00 

 20 00 

 20 00 

 20.00 

 20.00 

 20.00 



Gorgeous, 2'<4-inch pots, $7.00 per 100; all other varieties, $3.00 per ICO. 



BASSETT'S FLORAL GARDENS 



B. S. BASSETT, Prop. 



LOOMIS, CALIFORNIA 



Mention The RcTlew when yoa write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



Mention Th» R»yl»w wb«n yon write. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal. 



Mention The Rerlew when yon write. 



