'■■v^-y-: 



Fkbbuaby 4, 1916. 



The florists^ Review 



6T 



In all that is good, 

 Iowa affords the best 



GLADIOLI 



Chrow^n in lo^ra 



Get a good, firm, well healed 

 corm; grown in a latitude which 

 will fully mature them, if you wish 

 to obtain splendid blooms for the 

 season of 1916. You will not be 

 disappointed in stock that is grown 

 in the Gardens of Avon. It costs 

 no more for your requirements than 

 if you purchase elsewhere. 



We pack and ship in a standard 

 size case. 



Bulbs measuring 1^ inches up, 700 



to the case. 

 1^ to 1^ inches, 1200 to the case. 

 1 to 1^4 inches, 1800 to the case. 



Peace— The best commercial 

 white; a sturdy grower. We have 

 5000 of the Size of l^ij-inch up, 

 which we offer at $4.80 per 100, 

 in case lots of 700. 



Pink Beauty (the early sort; 

 large size only) 



Augusta 



Independence 



lllrs. Fralncis King^— 



all the same price : 



Size 1^ to 2-inch— Per looo 



In lots of 700 $6.0*0 



In lots of 3500 or more 7.00 



Size 1^ to li^-inch- 



In lots of 1200 7.20 



In lots of 6000 6.60 



Size 1 to m-inch— 



In lots of 1800 6.40 



In lots of 9000 6.60 



Order must amount to $10.00, ex- 

 cept in case lots. 



FrelBht or Bzpress 



Address 



owa 



Your money is not ours until 

 you are a satisfied customer. 



INCREASE 



Your profits by growing good things; 

 things that give greater returns from the 

 same space; things that mean profit and 

 not loss. My original Silver Pink seed- 

 ling snaps are among the good things, if 

 not the gre&test of the busy producers. 

 We have figtires of tests showing from 

 three to five blossoms to one of any snap- 

 dragon. Now, they are just as easy to 

 grow as other kinds, and cost less. 



WHY NOT 



Clear out some poor- paying space and 

 send your order today? To quickly move 

 a block of fine plants we will add free 10 

 plants to each hundred, 100 to each thou- 

 sand. Our price is only $4.00 per 100; 

 $36.00 per ItXX) f6ir choice seedling stock. 

 Don't use cuttings of this variety. 



We also offer plants of yellow, $5.00 per 

 100; Garnet, $8.00; Nelrose, $6.00. 



You will also want a big lot of seedling 

 Silver Pink ready for spring sales. They 

 are fine for bedding or garden, being 

 medium tall, and a veritable flower bush 

 ^11 summer. You can have a big stock 

 at small cost. Liberal trade pkt.. $1.00; 

 3 for $2.60; 7 for $6.00. Free cultural 

 directions. All orders cash. Send for com- 

 plete list of snapdragons, our specialty. 



Sample of what we daily get: "Enclosed 

 find check for 3 pkts. S. P. Snaps. We 

 bought one pkt. last year, and it was 

 the best dollar investment yre ever 

 made."— Jagger & Ha]sey,West Hamp- 

 ton, N. Y. 



G. S. RANSBURG 



Somersworth, N. H. 



THE PRINCIPLE OF ADVANCENENT. 



Organize your business so that it will 

 be filled with the principle of advance* 

 ment: and so arrange the scale of pay- 

 ment for your employees that each man 

 may advance a little regularly if he wishes 

 to do so. Sell a good quality of flowers 

 to people who will derive a benefit from 

 them. Charge not more than a reasonable 

 price and do not beat anyone in business. 

 People buy flowers because they expect to 

 get more value from them than the cash 

 spent for them, and it is your duty to give 

 them this value in every transaction. The 

 florist business today is in a state of in- 

 fancy—it is a stepladder suflicient to 

 reach the low level on which the business 

 is now conducted. The time will come, 

 however, when exorbitant prices will be 

 unheard of, and when the profit will be on 

 the volume instead of soaking it onto the 

 few. American florists will wake up some 

 day to the grand opportunity before thetn 

 —called "Advertising;' and then, and 

 not until then, can you hoist the long lad- 

 der by which you can climb to the roof of 

 prosperity. Meanwhile and forever Eas- 

 ter Lilies will be demanded in larger 

 quantities. Good Easter Lilies are very 

 profitable to the florist, and a good thing 

 to always have on hand. Horseshoe 

 Brand Cold Storage Giganteums are the 

 cause of the best Easter Lilies grown— 

 don't you want to plant a case now? 



For Immediate Delivery 



LILIUM GIGANTEUM 



Size 7x 8 $ 6.50 per case of lOQ 



" 7x 8 17.00 " 36a 



" 7x 9 20.00 " 300 



" 8x10 10.00 " loa 



" 8x10 22.00 *• 25a 



" 9x10 12.00 " loa 



" 9x10 22.00 " 20a 



" 10x11 16.00 " loa 



PAPER WHITE GRANDIFLORA 



(By express prepaid) 



Size 14cm $16.00 per case of 1000 



For April Delivery 



BAMBOO CANES 



NATURAL COLOR 



Size 5 to 6 ft. .at $ 6.00 per bale of lOOd 

 Size 6 to 6 ft. .at 8.00 per bale of 2000 

 Size 10 ft at 10.00 per bale of 600 



COLORED GREEN 



Extra fine for staking all kinds of pot 

 plants. 



Size 2 ft at $ 5.00 per bale of 2000 



Size 3 ft at 7.00 per bale of 2000 



Size 34 ft at 8.00 per bale of 2000 



Size 5 ft at 6.00 per bale of 1000 



Size 5 ft at 10.00 per bale of 200Q 



F. 0. B. New York. 



RALPH M. WARD 

 & CO. 



THE ULY HOUtI 



71 Murray Street 

 NEW YORK 



Not how cheap 

 but how Kood. 



