70 



The Florists' Review 



Febbdabx 4, 191f. 



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Pacific Coast Department I 





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Iioomis, Cal. — Mrs. Eleanor B. Eod- 



dan has leased her business, conducted 



"^f 3 ,?l under the name of the Loomis Carna- 

 .- -^' tion Co., to B. S. Bassett, proprietor 

 ^ "- ;' " of Bassett 's Floral Gardens. 



■=rL Olympia, Wash. — H. Ernest Eees has 



given up his lease on the greenhouses 

 of Mrs. Jane M. Billings, which he held 

 for two years, and has opened a store 

 at 107 Fifth street, to be known as 

 Bees' Flower Shop. 



Olendale, Cai. — C. H. Woolsey, of 

 1629 Eiverdale drive, has opened a 

 flower store in the new theater build- 

 ing on Grand boulevard. He was for- 

 merly in the greenhouse business in 

 Eockford, 111., but since coming here 

 a few years ago has confined himself 

 to growing nursery stock on his Eiver- 

 dale drive property. 



LOS ANGELES. 



The Market. 



There is little new to chronicle this 

 week. Heavy rains in the last few 

 daj's have put an end to most of the 

 outdoor flowers and good stock is at a 

 premium. Eoses are scarce and the 

 prices are better. Orchids are plenti- 

 ful; so are violets and valley, and the 

 scarcity of roses is helping out the 

 plant trade a little. The azaleas that 

 missed the Christmas market, princi- 

 pally because the varieties were not 

 suitable for forcing, of course did 

 poorly and have been a drug, but those 

 allowed to come on more slowly and 

 naturally are now coming in and sell- 

 ing fairly well. Greens are plentiful 

 and cheap. 



Various Notes. 



Verhelle Bros., of the Kentia Nur- 

 series, Santa Barbara, have purchased 

 the large salesyard at 1420 State street, 

 which gives them, in addition to their 

 own place, one of the finest salesyards 

 in southern California and a splendid 

 position, close to the Arlington hotel 

 and the park. 



B. W. Fulton, of Henry & Lee, has 

 been calling on the trade in Los An- 

 geles. Mr. Fulton has not been in 

 the best of health of late and has been 

 recuperating at sunny San Diego, but 

 he looks well now and says he is pre- 

 pared for a strenuous season's busi- 

 ness. He is leaving for northern and 

 eastern points. 



Our old friend, George W. Smith, of 

 Smith & Dieterich, has a quiet humor 

 all his own, as one of the popular east- 

 ern knights of the grip now knows. 

 ^'Can I see you this afternoon?" says 

 the latter. "Why— I'll be out this 

 afternoon; call tomorrow morn — no, 

 call this afternoon. ' ' 



C. H. Woolsey, formerly of Bock- 

 ford, m., says he is perfectly satisfied 

 with his new venture at Glendale, 

 where he opened some time ago. Glen- 

 dale is one of the most attractive of 

 the foothill towns around Los Angeles 

 and Mr. Woolsey is on Broadway, the 

 principal street. With his former ex- 

 perience back of him and the addi- 

 tional energy that must accrue to him 

 while living in that delightful section, 

 success is a foregone conclusion. 



Thmnking you for tko •xcoUent 

 results wo liavo had to date from 

 our ad. in The Roriow. — 



HOLLYWOOD GARDENS. 

 Per V. A. 

 Jan. 12, 1915. Holly-wood, Wash. 



H. W. Turner has had a large force 

 of propagators and potters working on 

 his young stock for a long time, but in 

 some of the most popular lines it still 

 seems impossible to keep up with or- 

 ders. Prima Donna is one of the roses 

 on the shortage list, as the demand 

 for it is not local only but all over 

 the United States. When we consider 

 that September Morn has all the good 

 points of its parent. Prima Donna, in 

 addition to its superb coloring, then 

 we wonder what will happen in about 

 two years from now, when growers 

 generally wake up to this jewel. 

 Local wise men are buying the flowers 

 in order to propagate it from the fine, 

 long, tempting stems, but the price of 

 the flowers and their popularity with 

 buyers make this rather a risky invest- 

 ment. 



The L. A. Floral Co. is one of the 

 busy concerns of the town just now, 

 one of Fred Sperry's principal troubles 

 being to make a big demand and a 

 short supply of the Welsh carnation 

 harmonize. 



Miss Hurtt, of San Bernardino, is 

 on the visitors' list this week. 



Three orchids, a bunch of violets and 

 other flowers, besides the usual accom- 

 paniment of greens and fancy box, for 

 $2, is surely giving the customer good 



value and this is what one of our up- 

 to-date retailers is doing. It shows 

 ^ood buying facilities and sound busi- 

 ness acumen, but it surely does knock 

 the tar out of the impractical scribes 

 who get in print anent the high prices 

 of orchids in the Angel City. 



The Tassano store is a busy place 

 these days, with the three brothers all 

 taking a hand. There is some talk of 

 an increase in the glass and lath house 

 area in Glendale. 



The El Beah Greenhouses, at Holly- 

 wood, have to come down, as the site 

 has been purchased for the erection 

 of a school. There are several fine 

 specimens of rare plants here and it 

 is to be hoped that they will be moved 

 to congenial quarters before the land 

 comes into the hands of the Philistines. 

 The street to the west of it, though 

 now covered with houses, is named 

 Cterimoyo avenue, this being the site 

 of probalj)^ the first orchard of custard 

 apples ever planted in southern Cali- 

 fornia. The original idea when this 

 place was started was to grow pine- 

 apples for market. H. B. Eichards. 



OAKLAND, CAL. 



The Market. 



Business remains rather quiet. There 

 seems to be, however, no great surplus 

 of flowers. Funeral work is the main- 

 stay. Counter trade has held up fairly 

 well. Eoses of better quality and of 

 larger variety are in. These have been 

 the favorite flowers of the season. Car- 

 nations are producing in greater quan- 

 tity as the days get longer. So far 

 there has been no loss of stock. Daf- 



ROOTED CARNATION CUTTINGS 



IlfMEDIATX DELIVKRT 



Per 100 1000 



White Enchantress S2.25 120.00 



Light Pink Enchantress 2.26 20.00 



Rose-pink Enchantress 2.25 20.00 



Dorothy Gordon 2.26 20.00 



Washington 2.26 20.00 



Mrs. C.W.Ward 2.26 20.00 



Gorgeous 6.00 5a00 



Per 100 



Beacon, red $2.25 



Victory, red 2.25 



Comfort, red 2.26 



St. Nicholas, red 2.26 



Benora, variegated ; 2.26 



Eldorado, yellow 2.26 



lOOO 

 $20.00 

 20.00 

 20.00 

 20.00 

 20.00 

 20.00 



Gorgeous, 2^-inch pots, $7.00 per 100; all other varieties, $3.00 per KO. 



BASSETT'S FLORAL GARDENS 



B. S. BASSKTT, Prop. 



LOOMIS, CALIFORNIA 



Mention The ReTlew when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



Mentlwi Th« R»Tlew when yog write. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal. 



Mention The Rerlew when yon write. 



