28 



The Florists' Review 



F^BBUARY 11, 1915. 



tractive enough aa a location, ia in an 

 old building in which the heating fa- 

 cilities are not well adapted to the flo- 

 rists' business. 



Growers are visiting the carnation 

 range of Poehlmann Bros, Co., Morton 

 Grove, to have a look at Gorgeous. 

 Nothing like it, either for size of 

 flower or length and strength of stem, 

 ever has been seen in these parts. 



Charles H. Fisk has a new body on 

 his White truck that makes it one of 

 the most littractive cars on the west 

 side streets. 



Harry Friend, 108 East Fifty-first 

 street, who has been in his present lo- 

 cation five months, says business has 

 not opened up as well as he expected. 

 This, however, should be only a ques- 

 tion of time, as he has a good stand 

 and an attractive store. 



George Wienhoeber has put in a 

 large new icebox in the basement of 

 ^is store, for the storage of stock. It 

 was built by the H. G. Koellner Co. 

 His display windows are attracting 

 much attention. 



W. H. Beaumont, who is one of the 

 old-time employees in Chicago stores, 

 went to Cleveland February 8 to tako 

 up his residence. 



W. J. Keimel is at Hot Springs, Ark., 

 for a month's outing. 



John T. Muir used 3,000 valley in a 

 casket cover for the Tilden funeral 

 February 7. 



Wietor Bros, have sixteen houses of 

 White Killarney this season and twenty 

 houses of Killarney, as well as two 

 houses of Killarney Brilliant. The 

 planting of the latter will be increased 

 next season at the expense of the two 

 older varieties. 



Clifford Pruner is at home to give his 

 game leg ten days' rest. He spent Sev- 

 eral weeks in calling on the trade 

 through Iowa and Nebraska and says 

 he found everybody doing first-class 

 business. 



The storage refrigerators in the store 

 of Kennicott Bros. Co. have been re- 

 located from the north side of the 

 basement. With the moving of the 

 stairway and the enlarged office space, 

 the facilities will be the best the con- 

 cern ever has had. 



Miss Louise Malcher, who conducts a 

 prosperous retail store on Division 

 street, is ill with the grip. 



F. O. Franzen has ordered a new 

 Overland truck for delivery purposes. 



The Meredith Flower & Vegetable 

 Co., Libertyville, 111., has begun ship- 

 ping roses and carnations to O. A. Ten- 

 ner. 



W. H. Ataling, of Maywood, was god- 

 father at a christening at Milwaukee 

 February 7. 



Felix Reichling, store manager for 

 Peter Reinberg, is doing a fortnight's 

 term of jury service in the Municipal 

 court. 



The E. C. Amling Co. counts with 

 confidence on a demand that will take 

 up 300,000 violets for St. Valentine's 

 day. 



C. W. McKellar is on duty at his 

 store this week, but has only partly re- 

 covered from his battle with the car- 

 buncles. 



The A. L. Bandall Co. is turning at- 

 rtention to the manufacture of baskets, 

 intending to have an independent 

 source of supply, regardless of condi- 

 tions in Europe. 



John Walsh, employed by the Chi- 

 cago Flower Growers' Association, is 

 suffering with blood poisoning in the 



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The Profit From 

 "Withered Flowers 



The withered flower problem has always been a 

 loss to you— hasn't it? You never heard of it from 

 a profit stand point before. 



The profit that is possible from withered flowers 

 is to sell the flowers before they spoil and are 

 thrown out. This is easily done through their proper 

 preservation in a 



. »*■ ■ 



McCray Florist s 

 Refrigerator 



Here the flowers are preserved at an even temperature and are 

 kept fresh and cool. No other refrigerating system is so efficient 

 as the McCray. It stops the loss from spoilage so common with 

 inadequate refrigeration. 



In addition the McCray, with its beautiful plate glass doors 

 and sides permits an inviting and attractive display of the flowers. 

 The compartments are of different sizes to accommodate the various 

 lengths of stems. 



The outside woodwork may be had in any finish to match 

 your store's interior. The linings may be secured in either plate 

 mirror or white enamel and are very attractive. 



Make up your mind right now to increase your business and 

 decide upon a McCray Refrigerator to help you do it. Every 

 enterprising Florist needs a McCray. Write and learn why. 



Send for these Catalogs 



No. 73— For Floriats No. 92— For Residence* 



McCray Refrigerator Company 



789 Lake Street, Kendallville, Ind. 



For Salesroom in your City, see your Local Telephone Book 



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