26 



The Florists' Review 



Fbbbdabt 18, 1915. 



A. L RANDALL 



177-179 No. Michigan Ave., 



CUT FLOWER DEPARTMENT 



We are nicely located in our new vquarters, with 

 a complete line of Cut Flowers, and are filling complete 

 all orders, large or smalN-call on us for all the stock 

 you can use. 



Roses in larger supply and fine quality. 



Carnations — None better in Chicago. 



Lilies — Longiflornms, FormostimB and 

 Rubrums. 



Violets— We are headquarters for both 

 single and double. 



Cattleyas— The best, home-grown. They 

 reach you in perfect condition. 



American Beauties— None have their 

 equal in quality. 



Stevia— Fancy Stevia still with us. 



Jonquils, Daffodils, Tulips— Now com- 

 ing in in quantity. 



Valley, Mignonette, Freesia, Greens 

 of all kinds — in fact, any and every- 

 thing on the Chicago market, we can supply. 



DON'T FAIL TO SEND YOUR ORDER TO RANDALL 



* 



Mention The Review when you write. 



at Christmas now being on again, but 

 the supply of roses does not yet equal 

 the demand. Eed was extremely scarce 

 at the end of last week, being in spe- 

 cial request for St. Valentine's day. 

 Mrs. Eussell is again more plentiful 

 and is good. Killarney has improved 

 in color as the result of a little bright 

 weather. 



Carnations continue on the short 

 side; growers say that last week's 

 average price was the best of the sea- 

 son to date, in some cases being con- 

 siderably better than the Christmas 

 average. Red was picked so closely 

 last week that it still is hard to find. 



St. Valentine's day brought an enor- 

 mous business on violets. The supply 

 was large, especially of the Hudson 

 river stock, and prices were low, but 

 the houses that- handle violets in quan- 

 tity are pleased with the day's busi- 

 ness. Cattleyas also sold well, though 

 the supply still is large enough so that 

 prices are below normal. Valley is 

 abundant, but is selling excellently. 

 The demand has been increased im- 

 mensely by the now general practice 

 of putting a few spikes of valley in 

 the center of each violet corsage. 

 Sweet peas continue possibly the most 

 popular corsage flower, but the supply 

 still is light; growers report buds still 

 dropping. 



There is no scarcity of anything in 

 bulbous stock. There are more poor 

 tulips than good ones, but all colors are 

 available in considerable quantity. 

 Daffodils are plentiful and jonquils 

 have fallen in price; they have done 

 unexpectedly well so far this season. 

 Freesia sold splendidly last week and is 

 less in evidence than it has been for 

 some time. Even Paper Whites cleaned 

 up in fair shape February 13. Easter 

 lilies are more plentiful and rubrums 

 are offered in some quantity. Callas 

 receive little attention. 



The supply of green goods is equal 

 to all requirements. Prices are normal. 



The Florists' Text Book. 



Edward Clody, 3924 North Clark 

 street, says that three years ago he 

 knew practically nothing about the 

 flower business, and had just been en- 

 gaged in cemetery work by the Hebrew 

 Benevolent Society. By chance, he 

 found old copies of The Review, and 

 after reading them said to himself, 

 "That's the paper for me. If I read 

 that I can learn about the business by 

 myself. ' ' He has. A year ago he 

 opened his present store and soon built 

 a greenhouse, for he owns the property. 

 He now has a profitable business and 

 says it is rapidly growing. Clody be- 

 lieves in advertising. 



ISliS VIOLETS 



Tnlips, Jonqails, Paper Wkite Nucitsi, R«es, 

 CarnitioBS and All Kinds if Greens. 



O. A. TONNER 



80 E. Randolph St., CHICAGO 



M«Bnon Th« ttoTiew when yon wnti! 



Branch and His Business. 



Daniel Branch, 313 East Fifty-first 

 street, is a sure enough optimist. He 

 says that on making a comparison, he 

 finds he has done a better business in 

 the last month than he did in the same 

 month a year ago. Under existing con- 

 ditions, he asks, what more can a rea- 

 sonable man want? 



Mr. Branch is a most versatile florist 

 and yet his entrance into the trade 

 was a mere business accident. A ma- 

 chinist by trade, eighteen years ago 

 he found himself with money tied up 

 in the old Chicago Floral Co. The 

 concern failed. and Mr. Branch, in the 

 hope of at least getting his money out, 

 took hold of the business. He not 

 only got his money out, but he is still 

 in the trade. And, moreover, he has 

 learned that he can use his mechanical 

 knowledge in a greenhouse. Back of 

 the store is a small but fully equipped 



