24 



The Florists' Review 



FllBBUABZ 2S. 1915. 



Efltabllahed, 1897, by G. L. ORANT. 



Published every Thuradaj b7 

 The Florists' Publishing Co., 



630-S60 Oaxtoa Bulldingr, 



508 South Dearborn St., Chicago. 



Tele., Wabash 8196. 



RefiTlstered cable address, 



Florvlew, QbicaKO. 



Entered as second class matter 

 Dec. 3. 1897. at the post-ofBce at Chi- 

 cago, 111., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



AdyertlslnHT rates quoted upon 

 request. Only strictly trade ad- 

 vertlsinff accepted. 



NOTICE. 



It U impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any adTertise* 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



BOOIETT or AMEKIOAH FL0BI8T8. 

 Ineorponttsd by Aot of Onirreis. Msrok 4, 1801. 



Offlcers for 191S: President, Patrick Welch, 

 Boston; Tlce-presldent, Daniel MacBorie, San 

 rranclBco; secretary, John Tonng, 63 W. 28th 

 Bt, New York City: treasurer, W. F. Kastlnx. 

 Bnflalo. 



Thlrty-flrtt annual conTentlon. San rrandsco. 

 Csl., August 17 to 20, 191B. 



Results bring advertising. 

 The Beview brings results. 



Some men are florists by instinct, others 

 by training, and a good many merely by 

 force of circumstances. 



Perhaps it may strike some readers as 

 interesting that Lent brings th^ busiest 

 six weeks in the year for The Review. 



There are plenty of men who can do 

 business in any department of the trade ; 

 the ones who can make it pay steadily 

 are much rarer. 



The man who does not like to find 

 "Please remit" written on a statement 

 might try getting in first with a ' ' Please 

 receipt and return." 



When half as much attention has been 

 given to merchandising flowers as to 

 growing them the trade will be a great 

 deal larger than it is now. 



In recent years Lent has had little 

 effect on the* flower business. At first 

 there is some slowing up, but after a 

 week or ten days things are going again 

 much as in the so-called social season. 



^-'"-^HE secretary of the S. A. F. is having 

 an experience of the parcel post. Here- 

 tofore the annual reports have been mail- 

 able at 1 cent for each two ounces, but 

 this year they come under the zone sys- 

 tem. The book weighs twenty-two ounces 

 and would have gone for 11 cents under 

 the old system. After the zone distance 

 of each member as from New York is 

 ascertained the postage required is: 

 First zone, 6 cents; second, 6 cents; 

 third, 8 cents; fourth, 11 cents; fifth, 

 14 cents; sixth, 17 cents; seventh, 21 

 cents ; eighth, 24 cents. 



For 900 weeks The Review has carried 

 the message to Garcia. A good many 

 things can happen in 900 weeks. 



The trouble with preaching is that it 

 implies an obligation to practice along 

 the same lines — and sometimes the 

 preacher's foot slips. The editor could 

 not forget it if he would. 



Nothing will more surely lead to a 

 permanent business than for the plants- 

 man to acknowledge receipt of every or- 

 der, stating when it will be shipped, in- 

 variably good stock and careful packing. 

 With these three things sure, prices be- 

 come a secondary consideration. 



r. T. D. MEETING POSTPONED. 



The meeting of the directors of the 

 Florists' Telegraph Delivery will be 

 held March 3, at 10 a. m., at Hotel 

 La Salle, Chicago, instead of March 2 

 as previously announced. Members are 

 invited to be present. 



Albert Pochelon, Sec'y. 



HOOSIEB FLORISTS TO BIEET. 



At the invitation of W. Frank & 

 Sons, Portland, Ind., the next meeting 

 of the Indiana State Florists' Associa- 

 tion will be held with them March 2. 

 Register at the Hotel Adair as soon as 

 you arrive and a conveyance will carry 

 you from there to the greenhouses. 

 Luncheon will be served and the busi- 

 ness session will be held at the same 

 hotel. Indianapolis florists will leave 

 Union Station at 7:20 a. m., changing 

 cars at Muncie. 



O. E. Steinkamp, Sec'y. 



THE BUSINESS BAROMETER. 



Bank clearings are usually as good a 

 single barometer as we have, as they 

 are a measure of transactions and credit 

 passing through the banks. It is, there- 

 fore, worth while to watch the trend. 

 Compared with a year ago, bank clear- 

 ings at the leading centers show an im- 

 provement of four per cent, while out- 

 side of New York they show an increase 

 of six and one-tenth per cent compared 

 with the corresponding week of last 

 year. This is a noticeable change in 

 the trend. These figures are taken from 

 Bradstreet's journal. 



UNCLE SAM, CITY SALESMAN. 



Did you know your Uncle Sam has 

 turned salesman? Well, he has, and if 

 you live in the country perhaps he will 

 act as city salesman for you. To find 

 out, address the avuncular headquarters 

 nearest you — the postmaster in the 

 nearest large city. 



For years the government has refused 

 to help a city man by so much as giv- 

 ing him the address of a possible cus- 

 tomer in the country, but it is a rule 

 that apparently does not work both 

 ways, as you will note. A while ago 

 the postoffice department began work- 

 ing up business for country people — it 

 found out what they had to offer, 

 printed a circular and delivered the list 

 to city people considered possible buy- 

 ers, with the suggestion that they order 

 shipment by parcel post. 



Probably the idea was to assist in 

 equalizing the prices of food, which 

 ordinarily treble between producer and 

 consumer, but we find the postoffice cir- 

 culars offering city people all sorts of 

 articles, including cut flowers, pot 

 plants and nursery stock. 



THE REASON FOR IT. 



It has been a matter of more or less 

 general comment that The Beview is 

 carrying a wonderful volume of adver- 

 tising this spring and, especially, that 

 the classified department is breaking 

 records. . There are nearly sixteen solid 

 pages of the little liners in this issue. 

 The reason for the continued growth 

 of this section is plain. It works like 

 this: 



Please omit my geranium ad, as one Insertion 

 cleaned me out; had orders from east and west; 

 could have sold twice as many If I only had the 

 stock. — H. J. Potomkin, Muncie, Ind., February 

 22, 1915. 



Please take my coleus ad out, as I am sold out 

 for a few weeks. I have found ads in The Review 

 certainly make the stock move and I will be there 

 with ads as long as I have' anything to sell. — 

 R. P. Bohlander, Hillside, 111., February 22, 1016. 



BUSINESS EMBARRASSMENTS. 



Homell, N. Y. — Frank J. and Paul 

 L. Kennedy, father and son, copart- 

 ners in the firm of F. J. Kennedy & 

 Son, have filed petitions in bankruptcy 

 as a firm and as individuals. The lia- 

 bilities of the concern are scheduled 

 at $3,966.53 and the assets at $2,732.12. 



Birmingham, Ala. — John A. Lambert, 

 formerly superintendent of parks at 

 Chattanooga, Tenn., and for a time 

 manager of the flower department of 

 the McVay Seed Co., of this city, filed 

 a voluntary petition in bankruptcy 

 February 10. His liabilities are sched- 

 uled at $2,419.88 and his assets, consist- 

 ing principallv of accounts receivable, 

 at $982.73. Judge E. H. Dryer ap- 

 pointed J. H. Lehman as receiver, with 

 instruction to operate the store, at 2014 

 First street, as a going concern. 



CHICAGO. 



The Market. 



The condition is one of increasing 

 ease. There was the usual let-down fol- 

 lowing Ash Wednesday, demand be- 

 coming, on the average, considerably 

 lighter than it was before the arrival 

 of Lent. With this, springlike weather 

 has increased the production of stock. 

 Decreased demand and increased -sup- 

 ply have affected prices, which are 

 easier all along the line. 



If there is any shortage in the mar- 

 ket today it is of first-class Be&uties. 

 There are considerable quantities of 

 Beauties that lack in one respect or 

 another, but there are extremely few 

 that will score up on all points. How- 

 ever, the demand for long Beauties is 

 not at all robust. Some of the novelty 

 roses, like Ophelia, the wood for which 

 is being used for propagating, are not 

 in adequate supply, but of the standard 

 varieties there are enough to meet all 

 needs. The increase in the production 

 of short stems has been heavier than 

 the increase in the longer grades. It 

 appears that quite a few growers, after 

 the experience at Christmas, are not 

 trying to crop their roses for Easter. 



There has been a considerable In- 

 crease in the cuts of carnations. Splits 

 continue quite abundant, but there is 

 plenty of strictly fancy stock and prices 

 are on the downward grade, but they 

 are not comparing unfavorably with 

 the record for last year at this date. 



Bulbous stock is everywhere. Tulips 

 are abundant and some of the better 

 varieties now are available in quan- 

 tity. Murillo, always one of the popu- 

 lar varieties, has arrived, and many of 

 the La Reine show splendid color. Jon- 



