40 



The Florists' Review 



Fbbbuary 25, 1915. 



of the Florists' Club will be held 

 March 2. 



Pennock Bros, have all the new 

 roses in their window this week. They 

 include Hadley, Jonkheer J. L. Mock, 

 Killarney Brilliant, Lady Alice Stan- 

 ley, Francis Scott Key, Ophelia and 

 Old Gold. With them are the older 

 varieties, a most instructive display. 



Phil. 



MOTT-LY MUSINGS. 



Henry Krueger, Meadville, Pa., re- 

 turned from the carnation convention 

 well pleased with the exhibition and 

 satisfied with his previous purchases of 

 the new varieties. Mrs. Krueger, Sr., 

 is again at her post in the store, almost 

 fully recovered from a recent auto ac- 

 cident. 



C. P. Harris, Meadville, believes there 

 is a big reward for the raiser who can 

 produce a field corn that will ripen sat- 

 isfactorily in this latitude. Neither 

 White Cap, Pride of the North nor 

 Early Leaming will do it. 



John Walker, Youngstown, O,, was 

 last heard from at his fruit farm on the 

 Isle of Pines. E. Williams has charge 

 of the plant in his absence. 



J. J. Goudy, of Dreer's, was a caller 

 and incidentally mentioned that the new 

 Adiantum California, offered by his 

 house, is a big seller. It is of a softer 

 tone of green than A. hybridum or • 

 Croweanum, does not turn brown and 

 is fully as vigorous. 



J. K. Cowgill, Canton, O., is receiv- 

 ing a fine cut from the houses of his 

 brother, V. A. Cowgill, at Salem. The 

 season has been good with them. 



Charles Lindacher, Canton, is looking 

 for a desirable location in which to 

 build, as the present site is too valuable 

 for greenhouse purposes. 



The Brown Floral Co., Canton, finds 

 the two stores useful in handling the 

 product from the large range, conveni- 

 ently located nearby. 



The Holmes-Letherman Seed Co., Can- 

 ton, is putting the finishing touches 

 on its new store. Harry Holmes, Jr., 

 is much pleased with its location in 

 the center of town, with a large 4-story 

 warehouse within easy reach. 



The Gilbo Floral Co., Akron, O., ex- 

 presses the opinion that it would be to 

 the advantage of the commission houses 

 if they would occasionally advise their 

 country customers when o-verstocked, by 

 making special offers. The writer has 

 in mind a couple of leading eastern 

 houses that put out quite a few calls, 

 to mutual advantage, when the market 

 was overstocked on certain lines. 



Charles Peterson, East Liverpool, O., 

 has been unable for several years to 

 take an active interest in his business, 

 but keeps in close touch with the out- 

 side world through the trade papers. 

 He says The Review is ever welcome, 

 the first to come to hand and the last 

 to be laid aside. 



Joseph H. Cunningham, Delaware, 

 O., is well pleased with the perpetual 

 nature of his business. Asparagus and 

 other specials keep moving along. 



The Zach Davis Co., Delaware, is 

 mailing the seed catalogue. It is well 

 gotten up; the illustrations are all half- 

 tones, many of them showing home 

 scenes. Mr. Davis believes the smaller 

 seedsmen benefit considerably , through 

 the lavish advertising of the larger 

 and older houses. 



Louis Elsass, Chillicothe, O., real- 

 izes that the business demands a cen- 

 tral location and has purchased a prop- I 



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The Profit From 

 Withered Flowers 



The withered flower problem has always been a 

 loss to you— hasn't it? You never heard of it from 

 a profit stand point before. 



The profit that is possible from withered flowers 

 is to sell the flowers before they spoil and are 

 thrown out. This is easily done through their proper 

 preservation in a 



McCray Florist's 

 Refrigerator 



Here the flowers are preserved at an even temperature and are 

 kept fresh and cool. No other refrigerating system is so efficient 

 as the McCray. It stops the loss from spoilage so common with 

 inadequate refrigeration. 



In addition the McCray, with its beautiful plate glass doors 

 and sides permits an inviting and attractive display of the flowers. 

 The compartments are of different sizes to accommodate the various 

 lengths of stems. 



The outside woodwork may be had in any finish to match 

 your store's interior. The linings may be secured in either plate 

 mirror or white enamd and are very attractive. 



Make up your mind right now to increase your business and 

 decide upon a McCray Refrigerator to help you do it. Every 

 enterprising Florist needs a McCray. Write and learn why. 



Send for these Catalogs 



No. 73— For FlorisU No. 92— For Residences 



McCray Refrigerator Company 



789 Lake Street, Kendallville, Ind. 



For Salesroom in your City, see your Local Telephone Book 



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