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The Florists' Review 



Febbdaky 25, 1016. 



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Pacific Coast Department 



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Portland, Ore. — To promote Port- 

 land's fame as a rose-growing city, 

 31,000 rose plants were offered at cost 

 to residents for rose-planting day, 

 February 22. The plants, obtained 

 :Jfrom local nurseries, were sold at 12 14 

 cents, and a few at 20 cents each. 



Lompoc, Cal. — Anton C. Zvolanek is 

 (planning to visit the big flower show 

 in New York in March, and on the 

 same trip will see for the first time 

 another Anton C. Zvolanek, his grand- 

 son, not yet 1 year old, who, grand- 

 father has no doubt, will some day be 

 p, good sweet pea man. Charles 

 Zvolanek, the son and father of the 

 Antons, is growing some sweet peas 

 for the New York show, at Bound 

 Brook, N. J. 



LOS ANOKLES. 



The Market. 



Another good week has to be recorded 

 lor the wholesale houses, and retailers 

 ?also give good reports of the business 

 done. Flowers of best quality are still 

 on the scarce side, especially good roses. 

 Carnations are more plentiful and of 

 j^ne quality from cloth houses and un- 

 ■*der glass, but the continued rain^ has 

 taken the color out of the outdoor 

 flowers and made them ragged. Large 

 quantities of daffodils and other bulb- 

 ous stock avwarriving and a few forced 

 tulips from the north are particularly 

 good for the season. The retail stores 

 are bright^fed up considerably with 

 almond and' peach boughs; these make 

 an elegant display, while the cut boughs 

 of Acacia ^aileyana and other varie- 

 ties form great hiasses of golden yellow 

 that are exceedingly attractive. At 

 first si^bt iV looks like a pity- to cut 

 'these boughs, but both the fruit trees 

 -and the acacia grow so xapidly that 

 their places are soon taken by more. 



Violets are plentiful and the quality 

 is well up to the average. Corsage flow- 

 ers, such as valley, orchids and Cecile 

 Brunner roses, are selling well, the lat- 

 ter being still among the scarce articles. 

 Greens are plentiful and good. Plant 

 trade is quiet. Funeral work has formed 

 the principal outlet for stock, but there 

 have been several good decorations and 

 St. Valentine's day also helped out. 



Various Notes. 

 Murata & Co. are handling large quan- 

 ;■ titles of bulbous stock these days. Their 

 ' store on a recent visit looked like a 

 flower show, with row after row of vases 

 of daffodils and roses that would have 

 ' done credit to any exhibition. And 

 the best of it is, they are selling the 

 stock; every day sees practically a 

 . clean-up in the afternoon. 

 - "Like a miniature Christmas," was 

 the way H. Reeve Darling described the 

 St. Valentine's day business at Dar- 

 kling 's Flower Shop. They are catering 

 to a good medium class of trade by up- 

 to-date advertising methods and ele- 

 gant window displays, with the most 

 encouraging results. Mrs. Darling has 

 not been in the best of health of late, 

 but recent reports are encouraging. 



S. A. J. Dorn is no longer connected 

 with Smith & Dieterich, at Seventh 



Thanking you for tho excellent 



results we have had to date from 



our ad. in The Review. — 



HOLLYWOOD GARDENS, 



Per V. A. 



Jan. 12, 1915. Seattle, Wash. 



and Figueroa streets. Mr. Dorn figures 

 on a trip north to Spokane, Wash., 

 where his father is ill. 



Martin Reukauf, representing Bay- 

 ersdorfer & Co., called on the trade here 

 last week. 



At the store of the L. A. Floral Co. 

 bulbous stock is moving well. Several 

 of the largest growers send their output 

 here. 



The windows of Wright 's Flower 

 Shop are always full of good things, 

 but the fine spikes of Phala^nopsis 

 Schilleriana exhibited last week were 

 certainly above the average. Large 

 branching sprays, witli scores of the 

 lovely blooms open, made such a choice 

 and striking display as is seldom seen. 

 The moth orchids do wonderfully well 

 here and Mr. Wright 's growers are espe- 

 cially successful, with them. 



At Wolfskins' and Morris Golden- 

 son 's I noticed an exquisitely made 

 pall of violets and freesias for a local 

 funeral. In place of the usual hard out- 

 line, the violets on the outside were ar- 

 ranged on drooping sprays of Aspara- 

 gus Comorensis and the effect was ex- 

 quisite. 



Flowering rhododendrons and aza- 

 leas ara moving well at the nursery of 

 the €fA-main Seed & Plant Co. The 

 rhododondroopphave arrived in espe- 

 cially good order this season. Forced 

 lilac^ ^re also making a ni^ettv shqw 

 here. , l ' ^ M 



The Aggeler & Musser Seed Co.is now 



well established in the new quarters at 

 Sixth and Alameda streets, where the 

 increased space gives much better ship- 

 ping and office facilities. The retail 

 trade only is carried on at the old stand 

 on Main street. 



W. Armacost & Co. are sending in 

 fine pot lilies. H. R. Richards. 



A LITTLE DIFFERENT. 



The fact that it is not of the or- 

 dinary style of flower store is sufficient 

 reason for taking a look at the store 

 of Miss Kate Parsons, at Fresno, Cal., 

 aside from some others of greater or 

 less importance. The apparent size 

 and spaciousness" of the place, as well 

 as the absence of the ordinary ob- 

 structions to freedom and familiarity 

 on the part of customers, remind the 

 easterner afresh of the exuberant and 

 unrestricted enthusiasm of the Cali- 

 fornian. But don't be led by appear- 

 ances into believing that Miss Kate 

 Parsons conducts so large a business 

 in this place that she needs two cash 

 registers side by side to handle the 

 receipts. It is only the large plate- 

 glass mirror which produces that effect. 

 But the business is growing rapidly. 



OAKLAND, CAL. 



The Market. 



St. Valentine's day business far ex- 

 ceeded the expectations of the florists. 

 Those who took advantage of the oc- 

 casion to arrange special window dis- 

 plays were well repaid for their trou- 

 ble. Tulips, hyacinths, cinerarias and 

 azaleas were in the majority and proved 

 to be the best sellers of the day. 



Roses are improving in quality. My 

 Maryland is the best of the pink varie- 



loterior of Miss Kate Parson's Store, Fresno, Cal. 



