110 



The Florists' Revkw 



February 25, 1915. 



MILWAUKEE. 



The Market. 



Lent is with us again, but business 

 so far has not shown the looked-for de- 

 pression. Sales showed a falling ofif on 

 Wednesday and Thursday, February 17 

 and 18, but afterward improved to some 

 extent and normal conditions seem to 

 have returned. Lent in itself apparent- 

 ly has had little effect on the business, 

 but general conditions keep sales below 

 what they should be. The weather has 

 been fine lately and stock has become 

 more plentiful; as a consequence prices 

 have fallen to some extent, but stock is 

 moving freely. 



Roses have increased in quantity and, 

 though not plentiful, are sufficient to 

 take care of the orders. The sunshine 

 brought in the stock in fine color and 

 otherwise improved the quality. The 

 supply of sweet peas is increasing and 

 the quality is exceptionally fine. Car- 

 nations are plentiful and good. The per- 

 centage of splits is small. The demand 

 is fairly strong and all orders are being 

 taken care of at fair prices. There are 

 lots of tulips, daffodils, etc., and this 

 stock is in fine condition. However, it 

 is not moving as well as it should and 

 the prices are not up to standard. Val- 

 ley has increased in supply until it has 

 again reached normal and the quality 

 has greatly improved. 



The stock of plants this year is fine 

 and is selling at reasonable prices. 



Various Notes. 



The Maggie Edlefsen Co. has opened 

 a flower store at 626 Grand avenue and 

 is busy taking care of initial orders. 

 Miss Edlefsen, who has charge of this 

 store, is the daughter of William Edlef- 

 sen and conducted his business for a 

 number of years. This company has a 

 nice stand and the venture should be 

 highly successful. 



Walter Helton, of the Helton & Hun- 

 kel Co., lost his grandfather February 

 20. Mr. Holton has the sympathy of 

 his many friends in the trade/in his 

 bereavement. H. IJ. S. 





Portsmouth, O. — Louise Koenig re- 

 ports business fine for the last two 

 months at her store at 1238 Second 

 street. She is looking forward to a 

 good trade for Easter. 



Model 

 Extension 

 Carnation 

 Support 



Made with two or 

 three drdctt En- 

 doned by all the 

 Trading Caroatioo 

 Grower* a« the beat 

 •upport on market. 

 PatJul7 27.'07.M»yl7.'M 



OALVANIZEDWIRB 

 ROSE STAKES. 



Write for prloet bef era 

 orderinff eliewhere. 



ntafl MfMMt InrMtMt- 



IGOE BROS. 



SIIOOiaYN.II.Y. 



Hitchings' Gables 



D 



HERB is lots of chance to skimp 

 on a greenhouse gable. It's 

 one of the first things we look 

 at, in going into a competitor's 

 house. It's a lot cheaper to use 

 more wood and less iron. 



Such gables look strong enough. 

 If they were strong enough, you 

 wouldn't see so many of them 

 heavily back-braced by the 

 owner. The gable framework on 

 our iron frame bouses is j ust as com- 

 pletely an iron frame as the roof. 



In this gable view of J. W. Beal's 

 house at Hanover, Mass., we have 

 darkened the iron parts so you can 

 get a distiLct idea of all the iron 



members we use. Note that the 

 iron and uprights run all the 

 way up from the ground to the 

 rafter, and that there are iron up- 

 rights on both sides of the door and 

 filling sash. 



If you will take the time to go 

 with us to see one of our houses, 

 and look carefully at our construc- 

 tion and the careful, fluished way 

 we do everything, right down to the 

 smallest detail, it will open your 

 eyes. Let us give you a standing 

 iavitation to be our guest on such a 

 trip of investigation. Let us know 

 when you are ready and we will 

 gladly arrange for it. 



Hiichings^fimpany- 



(tin NEW TIRK OFFICE 

 117tBrMiway 



SENERAL OFFICES MD FtCTORT. ELIUBETN. N. J. 



BOSTON OFFICE 

 48 Fe^tral St. 



PNIiaOELPNia OFFICE 

 41 St. IStb St. 



PLANT TUBS 



Everlastina: Virffinia White Cedar 



These Pluit Tubs are made of the best known wood for resistinc rot and decay. 

 Painted with best oil paints, inside and oat. They haye heayy steel hoops and. oa 

 small sizes, galranized wire hoops. Large sizes trimmed with handsome drop handles 

 and metal feet and have perforated, removable bottoms. Tubs made in all sizes froB 

 24 1< inches top diameter down to 6 inches. Large enough for Bay Trees, small enoogk 

 for a Hyacinth. Eyery one guaranteed. Booklet and prices on rcQuest 



RICHMOND CEDAR WORKS, Richmond, Va. 



