26 



The Horists' Review 



Mabch 4, 1915. 



Established, 1897, by O. L. QRANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



630-560 Oaxton Building, 



608 South Dearborn St., Ohlcago. 



Tele., Wabash 8195. 



Registered cable address, 



Florrlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897. at the post-office at Chi- 

 cago, 111., under the Act of March 

 3. 1879. 



Subscription price, H.OO a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertising ratps quoted upon 

 request. Only strictly trade ad- 

 yertising accepted. 



'*■■* M...^ 



NOTICE. 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



*S P. M. TUESDAY. 



SOOIETT OF AXEBIOAH FLOXISTB. 

 Inoorporated by Aot of OrasreH, Xarok 4, IMl. 



Officers for 191S: Presldast. Patrick Walch. 

 Boston; Tlce-prestdent, Dsnlel MacBorie. San 

 Francisco ; secretary, John YoonK, 5S W. 28th 

 8t., New York City; tressarer, W. F. Ksstlnx, 

 finffalo. 



Thlrty-flrat annnal conTention, San Frsaclsce, 

 Oal.. Angoat 17 to 20, lOlB. 



Eesults bring advertising. 

 I The Eeview oringa results. 



Many a florist has discovered that driv- 

 ing one's business too hard eventually 

 means that the business will drive the 

 driver. Enough is enough in nearly 

 everything. 



Human nature is like water in that it 

 •can not rise above its source — and it is 

 difficult for a florist to make progress 

 on the upward path with last season's 

 bills still unpaid. 



It is only the liasty man wlio judges 

 a new rose in its first year. Some roses 

 can prove, in that time, to be utter 

 failures, but others only show they have 

 been overpropagated. 



The preliminary plant schedule for 

 the National Flower Show to be held in 

 Philadelphia March 25 to April 2, 1916, 

 is ready. Co])ies may be had by address- 

 ing John Young, secretary, .").') "West 

 Twenty-eighth street, Now York. 



English fjrowers syonk highly of the 

 new chrysantliemuni, \V. Kigby. It is 

 a glistening canary yellow sport from 

 Mrs. Gilbert Drabble and needs the same 

 treatment, which should not be too gen- 

 erous, good hard wood being essential 

 to secure well-developed flowers. 



The editor's desk seldom has been 

 without flowers since the parcel post 

 made it easily possible for subscribers to 

 send samples of their stock, but seldom 

 has it been graced with finer carnations 

 than those that came from the Charlotte 

 Cut Flower Co., Charlotte, N. C. They 

 were in remarkably good shape consider- 

 ing their long journey. 



LADIES' S. A. F. 



Wishing to get the opinion of the 

 members, Mrs. C. H. Maynard, secretary 

 of the Ladies' S. A. F., sent out a reply 

 post card. 



To the question, "Are you planning 

 to go to California in 1915?" twenty- 

 seven responded, "Yes." 



To the question, "Shall we use soci- 

 ety money for educational purposes for 

 our members instead of using it for 

 the annual reception?" eighty-nine 

 checked "Educational" and thirty-six 

 checked "Eeception. " 



Only a part of the membership re- 

 sponded. 



BOGUS CHECKS AT TOLEDO. 



In the next edition of The Keview 

 it might be well to mention that two 

 men were caught in the act of passing 

 bogus checks on the florists of Toledo. 

 The men were pretending to be ordering 

 flowers for an Order of Eailway Con- 

 ductors, and offered checks to the 

 amount of $30 after making a purchase 

 of $10. The men were apprehended 

 while attempting to cash the checks in 

 our store, and the police department 

 was immediately notified. I have taken 

 the matter up with the Chicago Flo- 

 rists' Club and the police department 

 of that city, to ascertain whether or 

 not these are the men who worked Chi- 

 cago several months previous to their 

 appearance in Toledo. One man is 

 about six feet tall, and thin, with a 

 prominent set of ears and a high, thin 

 nose. The other is about five feet six 

 inches tall, rather heavy set, with eyes 

 sunken in head, and appears to be about 

 forty years of age. Any information 

 in regard to these characters can be 

 sent to me and I will take it up with 

 the detective bureau of this city for 

 the betterment of the florists' trade. 

 Geo. B. Schramm, 

 Sec'y Toledo Florists' Club. 



THE INTERNATIONAL CHORUS. 



A few months ago an order came to 

 The Eeview from the headquarters 

 of international peace, The Hague, 

 Holland. It called for the publication 

 of a 2-inch display advertisement — not 

 large enough to attract the attention 

 of any except thorough readers. Jan- 

 uary 14 the advertiser was notified of 

 the completion of his order. Here is 

 the answer: 



Uoforring to your letter of January 14, we have 

 pleasure in stating that we find advertising In 

 The IJeview pays well; herewith international 

 postal order for $4 for two more Insertions of the 

 i\«lvertisenient. — Th. J. Dinn, Clingendaal Nursery, 

 The Hague, Holland, February 9, 1915. 



And still there are florists who think 

 that, because it is not printed in a sea- 

 shore town. The Eeview is not a me- 

 dium for them! 



It is whore and how a paper is read, 

 not where it is printed, that determines 

 value as ;ni advertising medium. 



PLUMBAGO CAPENSIS FOLIAGE. 



I am sending a twig of Plumbago 

 Capensis and would like to know what 

 is on the back of the leaf. I have 

 sprayed with all kinds of insecticides, 

 but they seem to have no effect on it. 



W. W. 



to the one attacking marguerite foliage. 

 This eats the inner -tissues of the leave; 

 and is hard to control. Hand pickinj- 

 and spraying with a nicotine extract 

 are the best remedies. Plumbago Ca 

 pensis foliage also occasionally suffer? 

 from a fungoid affection, which causes 

 the leaves to have a dried-up ant' 

 blighted appearance. For this, tn 

 spraying with Fungine or Bordeaux 

 mixture. Soap sprays and pcnsons would 

 be of no avail in fighting this. 



C. W, 



HONORABLE MENTION. 



Not a few subscribers save them 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3, or some 

 times $5, instead of the dollar-bill thai 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselyes for more than one 

 year in advance are: 



TWO YEARS. 



Floralia Flower Store, Nantucket, Mass. 

 Mlchler Bros. Co., Lexington, Ky. 

 Kemper, W. F., Waseca, Minn. ■ 

 Foster, E. A., St. Louis, Mo. 

 Orme, J. H., Spokane, Wash. 

 Neundorfer, O. J., Albany, Ga. 

 Mauff Floral Co., Denver, Colo. 



The Eeview stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns sent. 



LOOK WHERE LOOKING 'S GOOD. 



The first place to look for * • • trade is 

 where the biggest buying capacity is. — Editorial 

 in the Saturday Evening Post. 



And in this big, round world today 

 there is no place that has all-around 

 buying capacity to compare with the 

 middle west. Florists of the grain 

 states, when they visit the office of 

 The Eeview, say their home towns 

 never were more prosperous than now. 

 Mail-order houses say middle-western 

 orders are increasing, while other sec- 

 tions are behind last year. There's a 

 hint in it for wholesale florists. 



The foliage and stem were quite rot- 

 ten when received, and I could not pos- 

 sibly tell what your trouble is. The 

 foliage of P. Capensis is sometimes 

 attacked bv a small leaf miner similar 



CHICAGO. 



The Market. 



During the early part of last week 

 there was a daily recession in the vol- 

 ume of business and the value of stock, 

 but in the latter part of the week the 

 ground lost was more than recoveretl. 

 Everything cleaned up in good shape 

 and it was not possible to fill all orders 

 offered; those who buy quantity at a 

 price could not be taken care of ex- 

 cept with bulbous stock. 



The present week opens with moder- 

 ate supplies of stock, a fairly strong 

 demand and prices as good or bette" 

 than they usually are at the beginnin-r 

 of March. The prices of bulbous stoc - 

 are about on the usual levels, but rose ■; 

 are realizing slightly better prices than 

 ordinarily is the case at this date an I 

 carnations are doing much better than 

 a year ago this month. Indeed, carnf- 

 tions at the moment are as good prop- 

 erty as anything on the list. Witli 

 most of the wholesalers February gavo 

 an excellent account of itself, gros^ 

 sales exceeding those of the month ii 

 1914. 



There has been little change in th(^ 

 situation as regards Beauties. Littl' 

 of the stock is of high grade and th'^ 

 low prices at which the crippled flow 

 ers are sold operates to hold down th<' 

 price of the best. Short roses ha^';' 

 fallen off in price, because of a consi'i 



