76 



The Florists' Review 



March 4, 1915. 



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Pacific Coast Department 



THE LADY OF THE ROSES. 



From the number of fair damsels in 

 fair southern California a queen has 

 to be chosen for the Los Angeles fiestas 

 during 1915, and although the candi- 

 dates are many and their charms so 

 dazzling that none but a native or an 

 adopted son can look at such an array 

 of beauty and retain his eyesight, yet 

 the florists and firemen have no doubt 

 as to who will be elected. Regiments, 

 battalions or armies of beauty may 

 come, but they remain unmoved — they 

 know their queen will win. 



In order that other and less fortun- 

 ate citizens of these United States may 

 see for themselves what this glorious 

 southland produces in the way of lovely 

 roses and beautiful girls, H. W. Turner, 

 who is running the campaign for Miss 

 Dieterich, has induced her to wear a 

 choice bouquet of September Morn and 

 pay a visit to the photographer. The 

 result, as published herewith — strictly, 

 as aforesaid, out of mercy to the in- 

 habitants of less favored climes — speaks 

 for itself. Is it any wonder the brave 

 firemen and the gallant florists have 

 come out as one man and are moving 

 heaven and earth to crown fair Mar- 

 thai We need hardly say that Miss 

 Dieterich is a native daughter, her 

 father, Jacob Dieterich, being known 

 to everyone here and many elsewhere 

 in the trade. E. 



PORTLAND, ORE. 



The Market. 



The arrival of the Lenten season 

 has decreased social activities and has 

 aflfected the demand for flowers. Or- 

 chids and other high-priced stock suf- 

 fer the most. The demand for medi- 

 um priced and cheap cut or potted 

 stock holds up well and keeps the 

 market cleared of these grades. Bulb- 

 ous stock is in full supply and there 

 is a tendency to lower the retail prices. 

 Paper Whites and Romans are still to 

 be had, but their quality is not prime. 

 Easter lilies are plentiful and good. 

 In potted plants bulbous stock still 

 leads, with cinerarias, genistas, ara- 

 lias and primroses following in about 

 the order named. Some home-grown 

 violets of the large varieties have ap- 

 peared. In sweet peas, carnations, 

 freesias and roses the supply is nearly 

 equal to the demand. Some cut stock 

 is still coming from California, 



The seedsmen and nurserymen are 

 unusually busy for this time of year. 

 In some cases they report a February 

 business nearly double that of last 

 year. 



Various Notes. 



Captain George Pope, president of 

 the Oregon Sweet Pea Society, has 

 donated a large quantity of choice seed 

 of his own growing to be sold for the 

 benefit of the Red Cross Society. The 

 seed is put up in popular-priced pack- 

 ages and is distributed by the Martin 

 & Forbes Co. and by some of the seeds- 

 men. A neat folder on sweet pea cul- 

 ture, written by Capt. Pope, goes with 

 each purchase. 



Home-gfown violets are now coming 



Thanking you for tlio excellont 



results w* have had to date from 



our ad. in 1 he Revie\i^. — 



HOLLYWOOD GARDENS, 



Per V. A. 



Jan. 12, 1915. Seattle, Wash. 



from A. Byron, of Oregon City, and 

 from Julius Brotje, of Oak Grove. 



J. C. Mohr is putting a combination 

 hot water and hot air furnace of his 

 own design into his greenhouse at 

 Lents. He is also putting in raised 



Miss Martha Dieterich. 



concrete benches. He intends in the 

 future to grow more flowers and fewer 

 vegetables. 



Clarke Bros, have a large display of 

 Easter lilies. 



Henry Clemmens, of Newberg, R. M. 

 Bodley, of this city, and Joseph Betz, 



of Jennings Lodge, share the honors in 

 growing the splendid sweet peas now 

 seen on display. 



The Nippon Floral Co. is bringing 

 in the excellent freesias seen at some 

 of the stores. 



The engagement is announced of 

 S. G. Lubliner to Miss Rose Strauss, of 

 Walla Walla, Wash. The wedding will 

 occur soon after Easter. S. W. W. 



LOS ANOELES. 



The Market. 



Funeral work has been the outlet for 

 most of the stock in the city this week, 

 but such work has been plentiful and 

 dealers have cleaned up well. Ship- 

 ments to outside points have been 

 heavy and several large decorations 

 were secured for Washington's birth- 

 day. Indoor roses are improving in 

 color with the lengthening days, but 

 the supply is still unequal to the de- 

 mand. Retailers are relying to a great 

 extent on outdoor flowers and fruit 

 tree boughs for window displays; some 

 arrangements of daffodils and blue 

 cornflowers and marigolds, with violets, 

 are particularly effective. Carnations 

 are plentiful, and much more free from 

 splits since the weather has been 

 warmer. Violets, valley and orchids 

 are abundant. Outdoor Cecile Brun- 

 ner roses are scarce as yet, but a few 

 are being sent in from under glass. 

 Flowering plants are selling better, es- 

 pecially azaleas, rhododendrons and 

 lilacs. 



Various Notes. 



For several years I have been watch- 

 ing the hybrid freesias at Rudolph 

 Fischer's place at Santa Anita and I 

 have mentioned them several times in 

 these notes. This year, by a stroke of 

 luck, I was able to take with me on 

 my visit J. Grullemans, Jr., of Lisse, 

 Holland, a man who knows a good deal 

 about bulbs in general, as all will ad- 



CHEAP BUT GOOD 



We are long on Nursery Stock and short on cash, a condition devoutly to be wished by the other 

 fellow. It will bf a pleasure for you and fur ua to oricft your wants. 



Kxtra Special Values in Enellsli Privet, Pyrus Japonlca, Ampelopsla, Vlr. and 

 Kng:.: Maple, Poplar, Elm, Bircb, Mountain Asb, Horse Chestnut and Weepins Blrcli. 

 Larare general line at greatly reduced prices. Stock must be turned and we know 

 boi^. Liet us hear from yuu i ow, in time for an early selection. 



DOMINION NURSERY & ORCHARDS CO., Vancouver, B. C. 



McDtlon The Review when you write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, 



M>ntlos Tb* B»ytew whss yoe writs. 



CAL. 



Asparagus Plumos US Saed 

 $1.25 par 1000 



TASSANO BROS., Inc. 



The largest W^holesale Evergreen and Supply 



Marlcet in tlie State. 



415 LiOS Anceles Street 



XX>S ANGKUBS, CAUrORNLA 



Mentkm Tb* Bcrlew wbra ysa writs. ' 



Asparagus Plumosus 

 Seedlings, $5.00 per 1000 



TRAN8PX.AirrKD, 17.50 per 1000 



HARRY BAILEY 



R. F. D. 6, LOS ANGELES, CAL. 



Mention The Review when yon write. 



