98 



The Florists' RcvfeW 



Mabch 4, 1915. 



ROCHfiLLE 



SQUARE Dirt Bands hold 27^ more 

 soil than round ones sold for the same 

 size and produce that much better plants. 



Our SQUARE Dirt Bands fit tight to- 

 gether on the bench and do not have to 

 have the ends fastened together like the 

 round ones, and are not hard to get off. 



Send for free samples of SQUARE 

 Dirt Bands and Paper Pots and Big 

 Folder giving 54 experiences of Market 

 Gardeners and Florists with SQUARE 

 Dirt Bands and Paper Pots. 



Address 



F. W. Rochelle t Sons 



31 Main St. CHESTER, N. J. 



COLUMBUS, O. 



The Market. 



Trade has been a surprise to most of 

 US in the way it has been keeping up 

 for the last two weeks. Funeral work 

 has been heavy. Stock has been un- 

 usually good, especially such roses as 

 the Killarneys, Bichmond, Sunburst and 

 Ward. Home-grown Beauties have been 

 scarce here and the shipped in stock 

 has been of poor quality. Carnations 

 are in fair supply, but are usually 

 cleaned up early, as the demand for 

 them is always heavy, regardless of 

 other stock in the market. Bulbous 

 stock is plentiful and is generallv 

 cleaned up fairly well. Some fine daf- 

 fodils and jonquils are in the market, 

 and a good lot of tulips, narcissi and 

 hyacinths. Valley is a little more plen- 

 tiful. Violets are moving nicely and 

 a good supply is on hand, as a rule. 



Potted plants are selling well, as 

 there is a large variety to pick from 

 now. The bulbous stock in sans has 

 helped to fill up the tables, along with 

 azaleas, primroses, cinerarias, cycla- 

 mens, etc. 



. Various Notes. 



The Franklin Park Floral Co. reports 

 business satisfactory, with a good line 

 of stock to work on. "While the firm 

 was patting up a decoration at the 

 Columbus Club, the ladder on which 

 Fred Linnecker was working broke and 

 he had a severe fall, but is reported as 

 getting along as well as could be ex- 

 pected. 



Underwood Bros, report a heavy 

 business in funeral work. 



The Indianola Florists say nearly all 

 their business lately has been funeral 

 work. 



The Munk Floral Co. is handling a 

 nice lot of primroses; the quality is 

 considerably above the average. 



Charles Buehler, formerly of Colum- 

 bus but now with E. J. Gould, of Lon- 

 don, 0., was a visitor here last week, 

 looking up old friends. J. M. 



St. Paul, Minn. — A display of bulb- 

 ous stock is to be the feature of the 

 next meeting of the St. Paul Florists' 

 Club, Marei 9, at 318 Minnesota 

 street. 



Hillsdale, 111. — Among the enthusias- 

 tic supporters of the John Baer to- 

 mato is M. Fleming. He says he had 

 unqualified success growing the variety 

 outdoors last year, and he is trying 

 them in the greenhouses this year. 



I 



ROCHELLE PAPER POTS 



DIBT BANDS 



(Paper Pots without bottoms, newspapers being 



spread on the bench for bottoms.) 

 Incb 1000 6000 10,000 20,000 50,000 100,000 



1% $0.50 $1.80 I 8.40 $ 6.25 $14.00 $ 26.00 



2 60 2.00 8.70 7.00 16.00 80.00 



2V4 / 70 2.40 4.40 8.25 19.50 S7.00 



2\i 75 2.75 6.00 9.S0 28.00 44.^ 



8 90 3.60 6.76 12.60 29.00 66.00 



8% 90 4.00 7.50 14.60 85.00 66.00 



4 1.00 4.60 8.50 16.50 40.00 70.00 



4% 1.25 5.50 10.50 19.00 45.00 87.60 



5 1.60 6.25 12.00 22.00 50.00 100.00 



6 2.10 8.50 16.00 30.00 70.00 120.00 



No tacks or folding block needed. Samples 



free. Please nientton this paper. 



Copyrigbt. directions for no* with each order. 



Oar Square Paper Dirt Bands are tbe original 

 of all tbat are on tbe market today. All otbera 

 being sold are lmitati(»i8 of these we adrertlae, 

 and some of tbe Imitations being sold are made 

 of cheap paper, costing only abont half as mnch 

 as onr heary stock. We sell no experiment*. 

 Onrs have been tried oot by long nse In the greea- 

 hooae. They will atand np J^ any wet and heat 

 as long as wanted. Sample of all sizes FRBB. 



SaiJABE PAPS!& POTS. 



(Folding block and tacks Inclnded.) 



Inch 000 1000 5000 10,000 20,000 50,000 



1% $0.60 $ .70 $ 3.25 $ 6.50 $12.00 $ 25.00 



2 60 .80 4.00 7.60 18.00 82.00 



2^ 76 1.00 4.50 8.50 16.00 88.00 



8 90 1.2S 5.75 11.00 20.00 49.00 



4 1.25 1.75 8.50 15.00 29.00 76.00 



1.75 2.75 12.50 23.50 46.00 105.00 



6 2.75 3.76 16.50 31.25 60.00 140.00 



7 3.60 4.76 20.60 39.00 75.00 178.00 



The 2-ln. and 2H-ln. are fine for shipping potted 



plants in. 



Try onr paper pots and Dirt Bands free. Order 

 what yon want — try them according to o«r direc- 

 tions, and if oot satisfactory ship them back and 

 we will refund yonr money. Price list free. 



"Coold yoa ship me by freight at once 15,000 

 more 2-ln. Dirt Bands and 6000 8-ln. Dirt BandsT 



1 like them rery mocb." — H. B. Wearer. Blrd-ln- 

 Hand, Pa. (Mr. Wearer grows Carnations. Migno- 

 nettes, Sweet Peas and Chit Flowers. He got 6000 

 2-ln. Dirt Bands in December and 40,000 in 

 January, 20,000 In March last year, and has Jnst 

 ordered 70,<)00 more.) 



DIRT BANDS— Experience in Using Them 



H. B. WBAVER 



Carnations 



Mignonettes 



Sweet Peas 



Cut Flowers 



BIrd-ln-Hand, Pa., March 28. 1914. 

 F. W. Rochelle ft Sons, 



Chester, K. J. 



Gentlemen': In rep!^ to yonr qnery would state 

 that I planted seedling stock plants and snap- 

 dragon cuttings In the first lot of bands that I 

 received from yon early In January. 



We took some of these out and planted them 

 where they are to remain about the IStfa of 

 Febmary. They made a GOOD GROWTH while 

 In tbe bands, and transplanted AS THOUOH they 

 had nerer been mored at all. 



I hare now about 14,000 carnation plants 

 started in 2-ln. bands which are making a RAPID 

 GROWTH, scarcely losing a plant In transplant- 

 ing from the sand. 



I also bare abont 20,000 aster plants trans- 

 planted in 2-ln. bands which can stay there till 

 time to plant out of doors WITHOUT FEAR OF 

 BBCOMING ROOT BOUND, as would be the case 

 If I used 2-ln. pots. 



Plants SELDOM BECOME ROOT BOUND 

 enough to injure them IN THE DIRT BANDS, 

 and DO NOT REQUIRE NEAR THE AMOUNT 

 OF ATTENTION tbat a pot plant does, in water- 

 ing, shifting, transplanting, etc. 



I make tny bands and set them in flats, as I 

 make them up, each flat holding 117. 



When we get crowded Indoors it takes but a 

 short time to more the flats to a cold frame, 

 where we harden them oft before setting them in 

 the field. 



One man can set MORE THAN ANOTHEE 

 TIME AS MANT (twice as many) plants in the 

 Oeld from these bands and flats than he can from 

 pot s, and after be Is through DOES NOT HAVE 

 THE BOTHER OF GATHBRINQ UP. CLEAN- 

 ING, and STORING AWAY A LOT OF POTS. 



I belleTe anyone nslng these Imnds ONOI 

 WILL BECOME A REGULAR CU8T0MBB. 



Tours tmlT, 

 H. B. Wearer. 



B. B. WEAVER 



Cat Flowers United Phone. 



Carnations a Specialty 



Bird-ln-Hand, Pa., Jan. 7tb. 101B. 

 F. W. Rochelle * Sons. 



Dear Sirs: Ton may send me 70,000 two-lneh 

 Dirt Bands Instead of flO.OOO. I enclose a check 

 for same. If yon win send me a ttm drenlan 

 and price lists I will distribute tbem uaoag my 



United Phone. 



friends. We hare a florists' club in onr oonnty 

 of about sixty members. 



Tours tmly, 



H. B. Wearer. 

 "We note friend H. B. Wearer's testlmonl&i 

 Coming from a man like H. B. Wearer it is 

 WORTH ITS WEIGHT IN GOLD." — Jam(«i 

 Brown, Jr., norlst. OeatesrlUe, Pa. 



m<ro MORE BLOSSOMS 



on plants raised In Sqnare Paper Pots than on 

 plants raised In clay pots of same slse. 



There were 466 stems of blossoms on 40 plants 

 raised in 4-lnch Square Paper Pots and 1(X( stems 

 of blossoms on 40 plants raised in 4-lnch clay 

 pots. 



The abore was taken from the following report 

 in the Market Growers' Journal, January 1, U14, 

 page 6. 



When set In the field May 15th, tbe root sys- 

 tems of tbe plants from tbe 4-lncb square paper 

 pots were 4-lBch cubes (64 cubic inches of soil 

 and roots) and from tbe 4-inch clay pots the root 

 systems contained 81 cubic inches of soil and 

 roots (the amount that a 4-inch clay pot holds). 



The third count of blossoms was made June 37, 

 42 days after the plants bad been set In the field. 



The plants from the square paper pots were 

 then more than twice as large and rigorons as 

 those raised In clay pots. 



All plants raised in sqnare paper pots ar* 

 larger and more rigorous than those raised in clay 

 pots, because they bare abont double root room 

 for the same size pots. 



Measure tbe two pots and you will find that 

 tbe 4-inch sqnare paper pot holds as much soil 

 as two 4-lnch clay pots. 



It Is the same with square dirt bands, which 

 are square paper pots without bottoms (the bot- 

 toms being furnished by old newspapers spread 

 on the bench). 



The theory that It Is only necessary to hare a 

 big top to tbe plant has been prored misleading. 



There must be a big root system to push tbe 

 top or the plant will grow slow and small. 



Try some square paper pots or dirt bands with 

 your clay pots and see if you can afford to use 

 any clay pots. 



Some of tbe florists around Philadelphia are 

 using large numbers of sqnare dirt bands and 

 paper pots. 



We hare shipped to Mr. P. B. Dilks, Brides- 

 burg, Phlla., Pa., 150,000 2-lnch sqnare dirt bands 

 and 20,000 S-lnch sqnare dirt bands; to Mr. Geo. 

 W. Dilks, Frankford, Pa., 10,000 2-lncb square 

 dirt bands and 10.000 8-lnch sqnare dirt bands: 

 to Mr. M. H. Hostetter, Manhelm, Pa.. 20,000 

 2^-lncb dirt bands and 6000 5-lncb dirt bands: 

 Mr. H. B. Wearer, Blrd-ln-Hand, Pa., 186.000 

 2-lnch dirt bands. 



393 9^0 MORE EARLY FRUIT 



120 early tomato plants reported In Market 

 Growers' Journal, Jan. 1, 1914, raised In 4-lnc>i 

 clay pots (31 cubic inches of soil and roots), had 

 yielded up to Aug. 11 7% peach baskets— ^^.T'i 

 worth of ripe tomatoes, while 120 plants raised 1" 

 4-lnch SQUARE paper pots (64 cubic Inches of 

 soil and roots), haa yielded 33 peach basketa— 

 $23.50 worth of ripe tomatoes — 393 per cent more 



Address F. W. ROCHELLE de SONS 



