Ma&ch 11,1015. 



The Florists' Review 



It. 



business. Their store is on Woodward 

 avenue, in an excellent district, sur- 

 rounded by . specialty shops and close 

 to the best residence section of the city. 

 The front is of distinctive design, as 

 will be seen from the accompanying 

 illustration. The store itself is 19 x 43, 

 trimmed in mahogany with fixtures in 

 white enamel. The windows are en- 

 closed, with tile flooring, and have three 

 long, narrow glazed doors that make it 

 possible to keep the windows cool; Mr. 

 Schroeter says cut flowers will last 

 there as long as in a display refriger- 

 ator. Business at the new store has 

 been good from the start. 



Street Front of Detroit's Newest Retail Flower Store. 



valued at upwards of $50,000, have been 

 imported annually, principally from 

 France and Germany. 



"Sea moss is the iu)pular name of 

 several kinds of small marine animals 

 which grow in colonies, of branching, 

 plantlike form, and their commercial 

 value is due to their possession of a 

 horny skeleton which retains the gen- 

 eral shape of the growth after the small 

 amount of animal matter has disin- 

 tegrated. These skeletons, which are 

 normally dark colored, are dyed and 

 employed for decorative and millinery 

 purposes. 



"Sea mosses, believed to be equal in 

 quality to the imported, grow in pro- 

 fusion in various places on both coasts 

 of the United States, particularly in 

 New England, where they are often 

 taken on the lines and nets of fisher- 

 men. The kinds with large, bushy 

 fronds are the most valuable. It is be- 

 lieved the United States can develop 

 a domestic supply equal in quality to 

 that imported from Germany." 



color than when I put them there. I am 

 convinced that the first man who grows 

 it well in England, and shows it as full 

 of fruit as I get it from the south, will 

 have the E. H. S. award of merit, as 

 it is one of the most interesting plants 

 that have turned up for some time." 



SCHBOETER-STAHEUN STOBE. 



The newest store in Detroit, where 

 the trade interests have been growing 

 at a splendid rate the last few years, 

 is that of the Schroeter-Stahelin Co. 

 Although incorporated, this is practi- 

 cally a partnership undertaking of A. 

 J. Stahelin, the Kedfield grower, and 

 Hugo Schroeter, who from boyhood has 

 been associated with his father's retail 



BUSINESS EMBABBASSMENTS. 



St. Elmo, Tenn. — To avoid the ex- 

 pense of several large suits that had 

 been filed against him, Fred C. Higley 

 has gone into bankruptcy. Aside from 

 the three greenhouses, 30xl50, which 

 were built last June, the property, com- 

 prising two large two-story dwellings, 

 two cottages and a barn, has been 

 valued at $50,000, while the entire in- 

 debtedness amounts to $15,000 or $16,- 

 000. Of this amount, a mortgage for 

 $7,000 has two and one-half years to 

 run, but the other debts are pressing. 

 Mr. and Mrs. H!igley hope to sell the 

 greenhouses and land and thus pay oflf 

 the debts, so that they will be able to 

 keep their home and rental property. 

 A trustee has been appointed, but no 

 date has as yet been appointed for the 

 sale, though one will be set soon. Mrs. 

 Higley has sent out a circular letter to 

 members of the trade, asking for aid. 



Wilkes-Barre, Pa. — A petition in 

 bankruptcy and asking for the appoint- 

 ment of a receiver has been filed by 

 Attorney Neil Crisman against Ira G. 

 Marvin. It is alleged that he is in- 

 solvent and that he owes money to 

 W. M, Miller, Plymouth Coal Co., I. L. 

 Dillon, and others. Mr. Marvin did not 

 join in the proceedings and may resist 

 the naming of a receiver. 



FELTON APPBOVES. 



, R. F. Felton is, Iflt us say, the Charles 

 Henry Fox of London, constantly in 

 search of novelty. Recently he has 

 been using a berried plant that has at- 

 tiaated much attention in decorations. 

 Nobody knew what it was or whence it 

 came, but Mr. Felton has enlightened 

 the curious. He says: 



' ' Regarding the new decorative berry 

 I have been running, I hasten to advise 

 that the name has been pronounced by 

 the Kew authorities to be Solt^uum 

 aculeatissimum (Ciliatum). If it were 

 not for the horrible thorns with which 

 it is armed, I am certain it would be- 

 come a most popular winter decorative 

 plant, as the color is beautiful and 

 unique, and the sprays take most dec- 

 orative and artistic lines. The berries 

 last throughout the winter without 

 water, and do not become dull and dry 

 looking; indeed, those I have had on 

 a mantelpiece in my house for nearly 

 two months are even more intense in 



Customers' Corner in the Store of the Schroeter-Stahelin Co. 



