26 



The Florists' Review 



Mahch 11, 1915. 



merchants of Charles street to improve 

 that thoroughfare and make it the 

 shopping center of the city. An asso- 

 ciation has been formed with this ob- 

 ject in view and its members include 

 Charles F. Feast, E. A. Seidewitz, John 

 Halliday and other well known Charles 

 street florists. 



^muel Feast & Sons had a large 

 decoration last week at the spring 

 opening of Hochschild, Kohn & Co. 

 About 500 palms were scattered 

 through the building, besides blooming 

 plants and baskets of cut flowers. 



W. F. E. 



NEW YORK. 



The Market. 



The only real snow storm of the win- 

 ter arrived March 6. March would seem 

 unnatural without this yearly demon- 

 stration. The fall of snow was over a 

 foot on the level around New York. In 

 the city the snow melted as it fell. 

 Saturday's business in the cut flower 

 market was badly interfered with. 

 Values fell to the lowest level since 

 ■Christmas. 



American Beauties are lower, the best 

 of them not selling above $30 per hun- 

 ^Ired. Hadley has proved an encourag- 

 ing aid in steadying rose values, and 

 the other novelties have been in such 

 <lemand that no surplus of these is ever 

 in evidence. The supply of all the older 

 varieties continues abundant, and in 

 the lower grades of these low quotations 

 have been made on thousand lots. 



The orchid market has shown no im- 

 provement, the finest cattleyas not sell- 

 ing above $25 per hundred. Cypripe- 

 diums are also lower. 



Ldlies are abundant, and prices eon* 

 tinue at the low level of last week. 

 Rubrums are especially weak. Valley 

 is arriving in such volume that the 

 market has been unable to handle it. 

 The street merchants have been the 

 only medium for the disposal of the 

 surplus. These are reaping a harvest 

 in their sale of violets. Often they 

 have been able to buy a box of left- 

 overs, about 2,000, for 50 cents or $1. 



Fresh violets go to the stores as low 

 as 20 cents per hundred. 



Apart from the novelties, carnations 

 are selling slowly, at $5 to $7.50 per 

 thousand. Fine stock can be had at 

 $1.50 per hundred. Even the best of 

 the newer kinds seldom rise over $2. 



Sweet peas, even the Spencers, are 

 arriving in enormous shipments, and, 

 apart from the selects, prices are un- 

 mentionable. Callas are down, and 

 there is a large surplus of freesias. A 

 few gladioli arrive daily from the south, 

 and daffodils are looked for soon. There 

 seems to be little call for tulips. All 

 kinds of bulbous stock are accumulat- 

 ing. 



Of spring flowers, daisies, pansies, 

 forget-me-nots, mignonette, etc., there 

 is no diminution. 



Club Meeting. 



A^fl usual, the attendance at the March 

 meeting of the Florists ' Club was large. 

 President Harry A. Eunyard returned 

 from a lecturing trip to Detroit in time 

 to occupy the chair. The outing com- 

 mittee announced the date of the club's 

 annual celebration as July 14 and the 

 place as Wetzel's .Grove. Chairman 

 Armitage said the steamer Isabel has 

 been chartered, and that tickets will 

 be $5 per couple, $3.50 for men, $2.50 



for ladies and $1 for children. Chair- 

 man Schenck announced arrangements 

 complete for the -club's annual dinner 

 and dance at the Hotel Astor, March 

 20. A large attendance is assured, in- 

 cluding many visitors from a distance. 



Chairman Pierson reported progress 

 for the committee on the proposed club 

 house and promised a final report at the 

 April meeting. 



Chairman De Forest reported for the 

 San Francisco transportation commit- 

 tee. Cooperation with Boston and 

 Philadelphia gives prospect for a special 

 train for those attending the S. A. F. 

 convention from the east. 



Chairman Philip Kessler announced 

 for his committee a souvenir distribu- 

 tion of a handsome mug to every mem- 

 ber, in addition to an excellent repast. 



Arthur Herrington, who was one of 

 those elected to membership, made an 

 earnest plea for cooperation in making 

 the flower show, of which he is mana- 

 ger, a great success. Others elected to 

 membership were Wm, Bluethgen, Jr., 

 F. R. Newbold, Charles Webber, E. R. 

 McAnney and Frank Dinda. The fol- 

 lowing were proposed for membership: 

 L. T. Roblin, W. F. Leary, Peter Wait, 

 George W. Cobb and S. A. Woodrow. 



Although this was rose night, not a 

 rose was exhibited. On the tables a 

 fine assortment of winter-flowering 

 sweet peas from Charles A. Zvolanek, 

 of Boundbrook; tulips from P. W. Popp 

 and tulips and narcissi from M. Van 

 Waveren & Sons; a handsome Cocos 

 Weddelliana from Henry A. Dreer, and 

 immense blooms of the new carnation, 

 Peace, from Frank Dinda, staged by 

 Guttman & Eaynor. 



Mr. Colwell, a publicity specialist, 

 gave a humorous talk on the methods 

 necessary to secure recognition from 

 the New York dailies. Prof. Jw B. 

 Lynch gave his splendid lecture on the 

 Panama canal and the San Francisco ex- 

 position, with stereopticon views. 



Various Notes. 



The international flower show will 

 open March 17 at the Grand Central 

 Palace. The outlook at this writing is 

 decidedly encouraging, and everybody 

 is now predicting a great success. The 

 flower show committee is in itself a 

 guarantee of accomplishment and con- 

 sists of F. R. Pierson, chairman; Theo- 

 dore A. Havemeyer, vice-chairman; 

 John Young, secretary; Frederick R. 

 Newbold, treasurer; F. L. Atkins, M. C. 

 Ebel, James N. Stuart, George V. Nash, 

 Dr. N. L. Britton, Joseph A. Manda, 

 Charles H. Totty, W. H. Siebrecht, Sr., 

 William H. Duckham, Frank H. Traend- 

 ly, Wallace R. Pierson, Julius Roehrs. 



The MacNiff Horticultural Co. held 

 its first auction sale of the season 

 March 9. 



Next week, March 16, the Elliott Auc- 

 tion Co. opens its season. 



Joseph Trepel's new store, at 1070 

 Flatbush avenue, opened March 6, with 

 appropriate ceremonies, including a 

 lady orchestra, roses for the ladies, re- 

 freshments and a record crowd of visit- 

 ors. < The store is 25x75, and the base- 

 ment of equal size. The furnishings are 

 in brass and purple upholstery; the 

 shelving is of glass, as well as the coun- 

 ters. Mirrors are everywhere. The 

 floor is inlaid. A fountain plays in 

 the center of the store. Joseph Trepel's 

 brother Jack is the buyer and distribu- 

 tor for his six Brooklyn stores, of which 

 this is the crowning enterprise. 



March .3 fire at the Flushing Rose 



Gardens destroyed the packing house 

 and four rose houses. Repairs and re- 

 building will commence at once. Robert 

 G. Caldwell is manager. 



Phillips' store in Brooklyn, since th«> 

 new front and other improvements have 

 been added, is thoroughly up-to-date. A 

 beautiful window decoration, with mir- 

 ror effects, gravel paths, etc., is now 

 on exhibition. 



The Brooklyn Wholesale & Retail Cut 

 Flower Market, at 356 Fulton street, 

 reports an excellent season. Mrs. Jos. 

 Levy is in charge of the office and re- 

 tail department. 



Masur's new store, at 256 Fulton 

 street, is a great improvement on tho 

 old one. Mrs. Masur is an adept in 

 floral work, and a helpmeet in moro 

 ways than one. 



Miss Golden, owner and manager of 

 the Golden Flower ^hop, has no com- 

 plaint as to the growth and volume of 

 her business. Her handsome store is 

 made attractive by artistic daily win- 

 dow decorations. 



Robert Wilson 's big store is maintain- 

 ing its reputation as one of the best 

 decorated in the two cities, the big 

 windows especially being featured, with 

 fountains, Japanese gardens and land- 

 scapes. Mr. Wilson will exhibit at the 

 international flower show. 



J. K. Allen says he will later erect a 

 greenhouse at his new store, which is 

 midway between the Sixth and Seventh 

 avenue subways. 



The buying and distributing center 

 for C. C. Trepel is now 103 West Twen- 

 ty-eighth street. His brother, Adam A. 

 Trepel, is manager of this department. 

 Mr. Trepel has now twelve stores, five 

 of them on Broadway, and he has a 

 Fifth avenue vision. 



The seedsmen will be well represented 

 at the flower show, exhibits being made 

 by the Stumpp & Walter Co., J. M. 

 Thorburn & Co., Knight & Struck Co. 

 and R. J. Irwin. 



The Knight & Struck Co. is now occu- 

 pying its new store at 302 West Twenty- 

 second street. J. Austin Shaw. 



The National Floral Corporation, of 

 Manhattan, has been incorporated as 

 "florists, seedsmen, nurserymen, cater- 

 ers, confectioners, ' ' with a capital stock 

 of $10,000, by Adolph L. Mock, 481 

 Bainb ridge street, Brooklyn; Hugo 

 Mock, of 218 Westervelt avenue. New 

 Brighton, and Harry C. Adams, of 220 

 Broadway. 



Harry A. Bunyard incorporated his 

 business last week as the Harry A. 

 Bunyard Co., with a capital stock of 

 $25,000. Besides him, the incorporators 

 include Frank Ingenthron, Frank Dug- 

 gan and two others. 



FORT WAYNE, IND, 



The Market. 



The market the last two weeks has 

 been exceptionally good as to demand, 

 but the supply of stock has been short- 

 ened somewhat by the continued dark 

 weather. The wholesalers report trade 

 splendid, especially during the Lenten 

 season. Many of the wholesalers can- 

 not begin to meet the demand for cut 

 stock. As a consequence, prices have 

 stiffened, especially on the spring flow- 

 ers. Bulbous stock was scarce during 

 the first week of March. Considerable 

 social activity has prevailed since Lent 

 began and the retailers report trade 



