28 



The Florists^ Review 



Mabch 11, 191Q. 



ff 



Established, 1897, by G. L. GRANT. 



Published every Thursdi^y by 

 The Florists' Publishing C!o„ 



633-660 Oaxton BuUdlng, 



606 South Dearborn St., Chlcafirc 



Tele., Wabash 8196. 



Refristered cable address, 



Florvlew, Chicago. 



Entered as second class matter f 

 Dec. 3. 1897, at the poet-office at Chi- 

 cago. 111., under the Act of March 

 3.1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



AdTertlsing ratos quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



***■■* "T ' 



NOTICE. 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



BOOIXTY or AlfTIRTnAW FLORISTS. 

 iBOorporatod by Aot of Osasress, Karok i, 1801. 



Officers for 1916: Ptesiirat, Patrick Wolch, 

 Boston; Tice-presldent, Daniel MacRorie, San 

 rrancisco; secretary, Jobn Toanf, B8 W. 28tb 

 St., New Tork City; treasurer, W. F. Easting, 

 BotTalo. 



Thlrty-flrst annoal conTeDtl<», Saa Francisco. 

 Gal.. AngDst 17 to 20. 1816. 



EESULTS. 



We give them. You get them. 



We both have them. 



POT plants can be locally overdone, the 

 same as cut flowers, but there seems no 

 limit to the sale of bedding stock. 



The average florist makes nothing 

 worth while except by long and con- 

 tinuous application; by hard work at 

 one thing for a long time, and by the 

 conservation of his resources. 



Some florists think good fellowship 

 counts most of all in getting business, 

 while others believe 100 cents of value 

 for a dollar is the only important thing. 

 A little courtesy with first-class service 

 seems the ideal combination. 



Thk preliminary schedule has been 

 issued for the fifth annual exhibition of 

 the American Gladiolus Society, to be 

 held at Newport, E. I., August 18 and 

 19. Copies may be had by addressing 

 the secretary, H. Youell, 538 Cedar 

 street, Syracuse, N. Y. 



An advertisement that speaks of your 

 stock to a thousand possible buyers at a 

 time does you just a thousand times as 

 much good as a salesman's talk to one 

 possible buyer at a time. See that the 

 advertisement is as convincing as the 

 salesman's talk would be. 



A FEW years ago there were frequent 

 reports of growers who were dropping 

 roses and putting all their glass to car- 

 nations. Today it is the other way 

 around, but it is djouhlful if (th^ grow- 

 ers who keep swi|ihing from oH crop 

 to another reap any special benefit there- 

 from. 



WEALTH ON WESTEBN FABMS. 



According to the U. S. Department 

 of Agriculture, the crop reports of 

 which ara accepted as authoritative, 

 there remained in farmers' hands 

 March 1, 153,000,000 bushels of wheat 

 of the 1914 crop. When it is considered 

 that the value at the fairm that day is 

 stated to have been $1.34 per bushel (it 

 is $1.50 on the Chicago exchange) it 

 can be seen that an almost incomprehen- 

 sible sum of cash still is to be paid 

 into the hands of the farmers of the 

 middle west. Last year the March 1 

 farm value was only 83 cents. 



No wonder the florists in the country 

 towns and small cities of the wheat 

 belt say business never was better. 



—WHO HELP THEMSELVES. 



The plant people, looking back on 

 Christmas, are completely confident 

 they will clean up their Easter stock. 

 But it is not well to be too sure; bor- 

 rowing a phrase, "Never sit down in 

 the meadow and wait for the cow to 

 back up and be milked — go after the 

 cow." In other words, time was when 

 the buyer would hunt the stock, but 

 today the man with the stock would 

 better search out the buyer, personally 

 or by advertisement. 



The plantsmen had a splendid Christ- 

 mas, but just the same there were a 

 good many who would have done better 

 had they started their selling compaig^ 

 earlier. And a part of the plantsmen 's 

 success at Christmas was due to the 

 idea that cut flowers would be higher 

 than usual in price. There is no such 

 fear at Easter — cut flowers will be rea- 

 sonable. 



So it behooves the plantsmen to be 

 up and doing. 



'CERTAINLY." 



Those who use the classified ads in 

 The Eeview to dispose of surplus stock 

 frequently express surprise at the wide 

 response. Like this: 



Please omit the German Ivy ad, as the stock Is 

 sold. The Review certainly gets to all parts of 

 the United States. — Geo. M. Wilson, South Lyon, 

 MlPh., March 8, 1915. 



Please discontinue our cyclamen and mum ads, 

 as they certainly sold the goods. — Constlen Bros., 

 Upper Sandusky, 0., March 8, 1915. 



This is what the publisher expects: 

 It may Interest you to know we are getting 



excellent results from your classified ads. — A. N. 



Plersou, Cromwell, Conn., March 4, 1915. 



Certainly — the character and number 

 of readers, with their wide distribution 

 through the United States, assures 

 quick and continuous response to any 

 offer of salable stock. 



EXPRESS COMPANIES HARD UP. 



An attempt is understood to be on 

 foot to have the Interstate Commerce 

 Commission modify its old, order in 

 regard to express rates and practices. 

 The commission has given notice that 

 it has decided to entertain a petition 

 March 16 for a modification of the ex- 

 press order. 



In spite of the fact that few florists 

 are able to see any decrease in their 

 expenditures for express transportation, 

 the finances of the express companies 

 are said to have reached a deplorable 

 condition since the inauguration of the 

 new express rates and practices pre- 

 scribed by the commission. According 

 to the most complete recent analysis 

 prepared by the commission, the nine 

 reporting companies enjoyed an oper- 



ating income of but $255,695 during tbe 

 first four months of the present fiscal 

 year, whereas during the same four 

 months of the fiscal year preceding the 

 operating income was $1,589,774. Total 

 operating revenues of the nine com- 

 panies during the first four months 

 showed a decrease of more than $2,800,- 

 000. The nine reporting express com- 

 panies included in this analysis were 

 the Adams, American, Canadian, Globe, 

 Great Northern, Northern, Southern, 

 Wells-Fargo and Western. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who ha^e this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 

 Parker, John D., Kulpmont, Pa. 

 Davis, George W., Detroit. 

 Buena Vista Nursery, Hawthorne, Cal. 

 Scrlbner Floral Co., Detroit. 

 Anderson, A. V., Llndsborg, Kan. 

 Kalous Bros., Chicago. 

 Braje, J. D., Chicago. 



The Eeview stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns sent. 



THE ROSE MEETING. 



The annual meeting of the American 

 Eose Society will be held in the Massa- 

 chusetts Horticultural hall in the city 

 of Boston next' week. The exhibition 

 of roses will be fine, from what we are 

 now advised. It is hoped that members 

 of the Eose Society will take particu- 

 lar interest in this exhibition. It is 

 expected that the governor of the state 

 and the mayor of Boston will visit the 

 exhibition. The annual business meet- 

 ing will be called at 3 p. m., March 18, 

 and several things of much interest to 

 rose growers will be brought up, in- 

 cluding the election of officers, the se- 

 lection of the next meeting place, rose 

 test gardens, grading roses for market 

 and the affiliation of local societies. 

 Benjamin Hammond, Sec'y. 



CHICAGO. 



The Market. 



With Lent starting the middle of 

 February, business for the first fort- 

 night was unusually good, the next 

 week fair, but the market now is sink- 

 ing toward the usu^l Lenten basis; it. 

 is the lull before the storm of Easten 

 orders. ' 



Although the temperature continues 

 moderately low, the sun is gaining 

 power and it has been shining more 

 than usual in the last few days. The 

 result has been a considerable increase 

 in production. The increase has also 

 been felt in the surrounding cities that 

 have been drawing a large part of 

 their stock from this market, with the 

 usual result: As production here in- 

 creases orders fall off. 



Eoses are becoming steadily more 

 plentiful. The quality now is fine. 

 The market seldom has seen better 

 stock than is offered this week and 

 there also are good short roses enough 

 to go around at moderate prices. Kil- 

 larney is, of course, the predominating 

 variety, but there are good supplies of 

 White Killarney. Mrs. Russell i». 



