38 



The Florists' Review 



March 25, 1916. 



guest of F. H. Holton for a few days 

 last week. Other visitors included E. 

 Mallinson, with C. A. Samuelson, Chi- 

 cago; F. W. Bleise, "Waukesha, Wis.; 

 P. N. Obertin, Kenosha, Wis.; A. G. 

 Boomer, Beaver Dam, Wis.; Wm. Gie- 

 bels, Grand Eapids, Wis.; Albert Benke, 

 of Loefller & Benke, Watfertown, Wis.; 

 Mrs. H. A. Levenhagen, Manitowoc, 

 Wis.; Mr. and Mrs. Miller, of the i Ra- 

 cine Flower Co., Racine, Wis.; F. Cnoles, 

 of the New York Flower Co., Madison, 

 Wis.; H. H. Dramm, Elmhurst, 111. 

 Most of the visitors were here only if or 

 a day, placing orders for Easter stpck. 

 The Milwaukee Florists' Club has 

 postponed its meeting to April 8. This 

 Action was taken because Easter falls 

 so close to the regular night it might 

 not be possible to get a quorum. 



H. L. S. 



Martin Reukauf, of Philadelphia, had 

 a wholly new experience here last week. 

 A health officer saw him expectorate 

 ' on the sidewalk and haled him into 

 court, where he was fined $1 and costs. 

 Mr. Reukauf took it as a joke on him- 

 self, but said he will be more careful 

 in future. 



NEW OBLEANS. 



The lAaxket. 



With the arrival of spring and with 

 Easter at hand, business prospects are 

 more than satisfactory. The month of 

 March has been a good one for the re- 

 tailers as well as the shippers. On 

 several occasions the retailers were 

 rushed with elaborate funeral work. 

 AU kinds of seasonable flowering stock 

 are in the market and move freely at 

 fair prices, especially hydrangeas and 

 Dutch hyacinths. The show windows 

 of the retailers are elaborately deco- 

 rated with flowering and foliage plants 

 and never fail to attract a great deal 

 of attention. Branches of pussy willow 

 and of all kinds of fruit trees are in 

 big demand. The market gardeners are 

 well prepared with especially well 

 grown bedding plants, principally flow- 

 ering stock, and the sales are satisfac- 

 tory. As a rule, the gardeners' best 

 days are during Easter week, when 

 each one of them make's an elegant 

 display. 



For the last two days we have ex- 



?erienced unexpected winter weather, 

 'he temperature went down to 40 de- 

 grees on the morning of March 21 and 

 there were light frosts outside the city. 

 In northern Louisiana the temperature 

 dropped to 34 degrees, but neither there 

 nor here has any damage to vegetation 

 occurred. 



Club Meeting. 



The New Orleans Horticultural So- 

 ciety held its monthly meeting March 

 18, at the ■ Association of Commerce 

 building. President P. A. Chopin and 

 Secretary C. R. Panter were in their 

 places and a fair number of members 

 were present. The newly printed con- 

 stitution and by-laws were submitted 

 by the committee on revision. After 

 inspection, these were accepted and 

 each one of the members present re- 

 ceived a copy. 



The subject of holding a spring 

 flower show was again brought up and 

 met with unanimous approval. The 

 show will be held either at the end of 

 April or the beginning of May. Presi- 

 dent Chopin appointed the following 

 committee, with instructions to meet 



CAUSE 



TRUETT BROS., 



FLORISTS. 



CUT FLOWERS AND DECORATIVE PALMS A SPECIALTY, 



M.N.i l>l*rA>. i: I la. v.. <•. THI KTf. Mill. 



Franktin, Venn, UaXOh 15, 1915. 



Florists* PubliBhlag Co., 

 Chicago, 111. 

 Gentlemen:- 



Enoloeed find oheck for $1.10, to keep The Review 

 coming another year, with 10 cents for exchange. 



The Review is the very best all-round reading and 

 isidvertleing Journal published. Ite make-up le par exoellenoe 



from "kiver to kiver." We are a little late in thanking you for 



e 

 the nice new cover, especially the color - it's ideal; one can 



put his hand on The Review instantly. We read it all for fear of 



losing something valuable, and we are ordering today from four 



advertisers in the March 11 number - always mentioning The Review. 



Respectfully yours. 



y^^0 



at the earliest date possible and make 

 the necessary arrangements: J. A. 

 Stockier, chairman; Paul Abele, Herman 

 Doescher, C. W. Eichling and Henry 

 Kraak. As soon as this committee is 

 ready to report, a special meeting of 

 the society will be held — sometime in 

 the first half of April. 



The subject of discussion for the eve- 

 ning was, "Bush and Climbing Roses 

 Most Suitable for Our Locality." It 

 evoked a great deal of lively interest 

 and much valuable information was ob- 

 tained. Henry Mische was elected a 

 member of the society. R. E. 



ROCHESTER, N. Y. 



The Market. 



Unusually good spring weather con- 

 tinues and helps business along. The 

 market report shows that an abundance 

 of stock arrives and is fairly well 

 cleaned up each day. There are one or 

 two exceptions. Lily of the valley is 

 overplentiful. The supply of roses is 

 quite large, the demand running chiefly 

 on the pink and yellow varieties. Of 

 late Mrs. Aaron Ward is the most popu- 

 lar rose, both in corsage and basket 

 work. The carnation market is quite 

 active and stock brings a fair price. 

 The quality is good. White has been 

 scarce, but the colored varieties are 

 more plentiful. Calla and Easter lilies 

 are abundant and the sales good. The 

 demand for sweet peas is large and 

 good varieties are seen. Violets cleaned 

 up better last week. There are large 

 quantities of jonquils and daffodils, 

 tulips and pheasant eye narcissi and 

 these sell quite readily. Snapdrago 



in white, yellow, pink and lavender sell 

 well. Pansies move nicely, as do mar- 

 guerites. The call for orchids is not 

 large. Lilac and acacia, with a good 

 supply of greens and ferns, about com- 

 plete our stock. 



Various Notes. 



Harry E. Bates, manager of the 

 Rochester branch of the Lord & Burn- 

 ham Co., has returned from western 

 Pennsylvania. He says a better class 

 of inquiries is reaching them daily and 

 they are booking more business accord- 

 ingly. This month's business is ahead 

 of that of last year. 



Visitors: Mr. Thomas, of the Bool 

 Floral Co., Ithaca; John Ward, of Mum- 

 ford, and Wm. P. Craig, of the Robert 

 Craig Co., Philadelphia. 



J. B. Keller Sons, H. E. Wilson, 

 Salter Bros., H. P. Neun and the Roch- 

 ester Floral Co. all report good business 

 for St. Patrick's day. 



There is an unusual amount of sick- 

 ness in the trade. H. B. Stringer and 

 E. M. Foster, of G. B. Hart's; Charles 

 Sharpe, of the Rochester Floral Co., 

 and E. M. Phillips, of H. E. Wilson's, 

 have all been home with attacks of the 



grip- 



A branch store has been started at 

 368 East Main street by John A. Mur- 

 rell. Mrs. Kester has the management. 



A. Emmons, of Pittsford, N. Y., is 

 doing a good business. He has disposed 

 of most of his potted bulbous stock 

 and expects to buy for his Easter trade. 



Charles W. Curtis, of Irondequoit, is 

 cutting some fine snapdragons and some 

 long-stemmed sweet peas. St. Patrick's 

 ay trade cleared him of about every 

 carnation he had in his greenhouses. 



